Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Product Types (Ride On Mowers, Push Mowers, Robotic Mowers), By End-Users (Residential, Non-residential), By Fuel Types (Electronic, Non-electronic) And Competitive Landscape
Product Code: ETC057494 | Publication Date: Feb 2021 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
According to 6Wresearch internal database and industry insights, the Europe Lawn Mower Market was valued at USD 10.56 billion in 2024 and is projected to reach USD 18.42 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 6.9% during the forecast period (2025–2031).
Report Name | Europe Lawn Mower Market |
Forecast Period | 2025-2031 |
Market Size | USD 18.42 billion by 2031 |
CAGR | 6.9% |
Growing Sector | Retail |
Europe Lawn Mower Market report thoroughly covers the market by countries, product types, end-users, and fuel types. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
Europe Lawn Mower Market is expected to witness visible growth in the coming years, driven by increasing urbanization, rising incomes of population, and a growing liking for maintained outdoor spaces. Countries like Germany, the United Kingdom, and France are leading the market due to high homeownership rates and cultural beliefs on good landscape.
Below are some relevant drivers and their influence on market dynamics:
Drivers | Primary Segments Affected | Why It Matters (Evidence) |
Green Urban Development & Landscaping Expansion | All mower types | European cities and towns are expanding parks, green corridors, and public lawns, which increase demand for commercial and residential lawn mowing equipment. |
Environmental & Noise Regulations | Non-electric / older mowers | Many European countries put limits on emissions, noise levels, and advice for battery or electric equipment. |
Smart & Automation Adoption | Robotic mowers, IoT-enabled mowers | Growing consumer interest in smart homes and automation leads to usage of robotic & connected mowers. |
Government & Municipality Procurement | Ride-on, robotic, commercial mowers | Local governments increasingly develop efficient, low-emission mowing fleets for public parks and road corners. |
Replacement & Upgrading | Residential, non-residential | Old fleets, combined with consumer choice, support replacement cycles. |
Europe Lawn Mower Market is expected to gain traction, registering a CAGR of 6.9% during 2025-2031. The demand for modern lawn mowers is going up as more people are settling into cities, incomes are also increasing, and people choose to prefer more of green and well-kept outdoor spaces. Things are being run smoothly with the help of automation, making less noise and pollution, and lowering costs over the life of the product. This is speeding up usage by both residential and commercial users.
Below are some major restraints and their influence on market dynamics:
Restraints | Primary Segments Affected | What This Means (Evidence) |
High Upfront Cost | Robotic, ride-on, electric mowers | The high prices of advanced mowers can make it hard for people on a budget to use them. |
Battery & Charging Infrastructure Limitations | Electric / robotic mowers | Late starting in some regions due to less charging stations or high battery costs. |
Seasonal Demand & Weather Variability | All mower types | Short mowing seasons and weather changes affect sales cycles. |
Regulatory Complexity Across Countries | All mower types | Differing national regulations on emissions, safety, and noise complicate global operations. |
Import Duties & Component Supply Chain | All mower types | Taxes and supply problems (like batteries, sensors, and motors) can slow down production and raise costs. |
The Europe Lawn Mower Industry faces many challenges such as economic ups-down that can change consumer spending, high costs for electric and robotic models, and stricter environmental and noise rules that can increase manufacturing problem. Additionally, advanced models need regular maintenance and technical tutorial, which may lose some users, while smaller manufacturers struggle to compete in a crowded market. Overcoming these challenges needs innovation, competitive pricing, and strong after-sales support.
Some leading players dominating the Europe Lawn Mower Market include:
Company Name | Husqvarna Group |
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Established Year | 1689 |
Headquarters | Stockholm, Sweden |
Official Website | Click Here |
Husqvarna Group is a global leader in outdoor power products, offering a wide range of lawn mowers, including robotic and smart models. The company focuses on innovation, digitalization, and sustainability, maintaining a strong presence in the European market.
Company Name | STIHL Group |
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Established Year | 1926 |
Headquarters | Waiblingen, Germany |
Official Website | Click Here |
STIHL Group is renowned for its premium outdoor power equipment, including high-performance lawn mowers. The company emphasizes innovation, durability, and user-friendly design, serving both professional landscapers and household users worldwide.
Company Name | Honda Motor Co., Ltd. |
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Established Year | 1948 |
Headquarters | Tokyo, Japan |
Official Website | Click Here |
Honda Motor Co., Ltd. offers a diverse lineup of reliable and technologically advanced lawn mowers. The company continuously innovates to enhance fuel efficiency, performance, and eco-friendliness, making it a trusted name in the lawn care industry.
Company Name | John Deere |
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Established Year | 1837 |
Headquarters | Moline, Illinois, United States |
Official Website | Click Here |
John Deere provides a comprehensive range of lawn care equipment, including ride-on and robotic lawn mowers. The company is dedicated to quality, precision engineering, and sustainability, supporting residential, commercial, and agricultural users globally.
Company Name | Bosch Power Tools |
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Established Year | 1886 |
Headquarters | Leinfelden-Echterdingen, Germany |
Official Website | Click Here |
Bosch Power Tools offers a range of electric and robotic lawn mowers designed for efficiency and ease of use. The company prioritizes innovation, sustainability, and ergonomic design, catering to modern gardening needs across Europe and beyond.
Governments in Europe are introducing regulations to support sustainable gardening and lower environmental impacts. Some examples include:
The outlook remains positive, with sustained investments in green infrastructure, technological advancements, and government incentives supporting market growth. Sustainability will push OEMs toward electric/hybrid portfolios and circular services (rebuilds, remanufactured parts). Rising rental penetration, coupled with digital fleet optimization, is expected to enhance utilization and project economics, spurring revenue and vendor share through 2031.
Germany is projected to hold the largest market share owing to urbanization, housing demand, and sustained government programs promoting green spaces and sustainable gardening practices.
Ride-On Mowers are expected to dominate the market due to their efficiency and suitability for large lawns, making them popular among both residential and commercial users.
The Residential segment is set to lead the market, driven by the vast number of homes with yards and gardens, growing interest in DIY yard care, and the low cost and ease of use of push mowers.
Electric Mowers are gaining popularity due to their eco-friendly nature, lower operating costs, and compliance with stringent emission regulations.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Lawn Mower Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Lawn Mower Market Revenues & Volume, 2021 & 2031F |
3.3 Europe Lawn Mower Market - Industry Life Cycle |
3.4 Europe Lawn Mower Market - Porter's Five Forces |
3.5 Europe Lawn Mower Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Europe Lawn Mower Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 Europe Lawn Mower Market Revenues & Volume Share, By End-Users, 2021 & 2031F |
3.8 Europe Lawn Mower Market Revenues & Volume Share, By Fuel Types, 2021 & 2031F |
4 Europe Lawn Mower Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Lawn Mower Market Trends |
6 Europe Lawn Mower Market, 2021 - 2031 |
6.1 Europe Lawn Mower Market, Revenues & Volume, By Product Types, 2021 - 2031 |
6.2 Europe Lawn Mower Market, Revenues & Volume, By End-Users, 2021 - 2031 |
6.3 Europe Lawn Mower Market, Revenues & Volume, By Fuel Types, 2021 - 2031 |
7 Germany Lawn Mower Market, 2021 - 2031 |
7.1 Germany Lawn Mower Market, Revenues & Volume, By Product Types, 2021 - 2031 |
7.2 Germany Lawn Mower Market, Revenues & Volume, By End-Users, 2021 - 2031 |
7.3 Germany Lawn Mower Market, Revenues & Volume, By Fuel Types, 2021 - 2031 |
8 United Kingdom Lawn Mower Market, 2021 - 2031 |
8.1 United Kingdom Lawn Mower Market, Revenues & Volume, By Product Types, 2021 - 2031 |
8.2 United Kingdom Lawn Mower Market, Revenues & Volume, By End-Users, 2021 - 2031 |
8.3 United Kingdom Lawn Mower Market, Revenues & Volume, By Fuel Types, 2021 - 2031 |
9 France Lawn Mower Market, 2021 - 2031 |
9.1 France Lawn Mower Market, Revenues & Volume, By Product Types, 2021 - 2031 |
9.2 France Lawn Mower Market, Revenues & Volume, By End-Users, 2021 - 2031 |
9.3 France Lawn Mower Market, Revenues & Volume, By Fuel Types, 2021 - 2031 |
10 Italy Lawn Mower Market, 2021 - 2031 |
10.1 Italy Lawn Mower Market, Revenues & Volume, By Product Types, 2021 - 2031 |
10.2 Italy Lawn Mower Market, Revenues & Volume, By End-Users, 2021 - 2031 |
10.3 Italy Lawn Mower Market, Revenues & Volume, By Fuel Types, 2021 - 2031 |
11 Russia Lawn Mower Market, 2021 - 2031 |
11.1 Russia Lawn Mower Market, Revenues & Volume, By Product Types, 2021 - 2031 |
11.2 Russia Lawn Mower Market, Revenues & Volume, By End-Users, 2021 - 2031 |
11.3 Russia Lawn Mower Market, Revenues & Volume, By Fuel Types, 2021 - 2031 |
12 Spain Lawn Mower Market, 2021 - 2031 |
12.1 Spain Lawn Mower Market, Revenues & Volume, By Product Types, 2021 - 2031 |
12.2 Spain Lawn Mower Market, Revenues & Volume, By End-Users, 2021 - 2031 |
12.3 Spain Lawn Mower Market, Revenues & Volume, By Fuel Types, 2021 - 2031 |
13 Rest of Europe Lawn Mower Market, 2021 - 2031 |
13.1 Rest of Europe Lawn Mower Market, Revenues & Volume, By Product Types, 2021 - 2031 |
13.2 Rest of Europe Lawn Mower Market, Revenues & Volume, By End-Users, 2021 - 2031 |
13.3 Rest of Europe Lawn Mower Market, Revenues & Volume, By Fuel Types, 2021 - 2031 |
14 Europe Lawn Mower Market Key Performance Indicators |
15 Europe Lawn Mower Market - Opportunity Assessment |
15.1 Europe Lawn Mower Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Europe Lawn Mower Market Opportunity Assessment, By Product Types, 2021 & 2031F |
15.3 Europe Lawn Mower Market Opportunity Assessment, By End-Users, 2021 & 2031F |
15.4 Europe Lawn Mower Market Opportunity Assessment, By Fuel Types, 2021 & 2031F |
16 Europe Lawn Mower Market - Competitive Landscape |
16.1 Europe Lawn Mower Market Revenue Share, By Companies, 2024 |
16.2 Europe Lawn Mower Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |