Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Product Type (Food Grains, Bread, Bakery and Dairy Products, Fruits and Vegetables, Personal Care, Dry and Baking Products, Household Products, Meat and Meat Products, Others), By Platform (App-based, Web-based) And Competitive Landscape
| Product Code: ETC185150 | Publication Date: May 2021 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 |
According to 6Wresearch internal database and industry insights,
| Report Name | Europe Online Grocery Market |
| Forecast period | 2025-2031 |
| CAGR | 7.2% |
| Market Size | USD 231.4 billion by 2031 |
| Growing Sector | App-Based Grocery Platform |
The Europe Online Grocery Market report thoroughly covers the market by product types, platforms, and countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Europe Online Grocery Market is anticipated to attain major growth owing to the increasing shift toward digital retail channels, encouraged by rising internet reach and the adoption of mobile-based grocery applications. Acceleration in the shift from physical supermarkets to online grocery stores due to the increasing working-class population, urbanization, and choosing convenience for comfort. Online grocery services have got major success among urban households, offering advantages such as doorstep delivery, broad product availability, and flexible payment options.
Below mentioned are some prominent drivers and their influence to the market dynamics:
| Drivers | Primary Segments Affected | Why it matters (evidence) |
| Urbanization and Lifestyle Shifts | App-Based, Food Grains, Dairy Products | Demanding urban lifestyles and dual-income households are propelling consumers toward convenient online grocery platforms. |
| Increasing Internet and Smartphone Penetration | Web-Based, App-Based | The increase in smartphone users and quick connectivity through 5G technology have extended the customer base for online grocery shopping. |
| Growth of Digital Payment Ecosystems | Personal Care, Household Products | Rise in consumer faith in online transactions due to safe payment options through digital wallets and fintech applications. |
| Expansion of Cold Chain Logistics | Fruits & Vegetables, Meat & Meat Products | The quality and freshness of perishable goods is enhancing through allocation of money in temperature-controlled storage and delivery systems. |
| Retailers’ Omnichannel Strategy | All Product Categories | Integration of online and offline sales channels by major retailers is enhancing accessibility and consumer reach across Europe. |
The Europe Online Grocery Market size is projected to grow at the CAGR of 7.2% during the forecast period of 2025–2031. The online grocery market across Europe is driven by factors such as increasing digitalization, rise in demand for convenient shopping experiences, and increasing disposable income levels. The overall market outlook remains positive, supported by technological adoption and consumer behavioural transformation.
Below mentioned are some major restraints and their influence to the market dynamics:
| Restraints | Primary Segments Affected | What this means (evidence) |
| High Operational and Logistics Costs | App-Based, Web-Based | Operational prices for service providers increases due to handling cold chain logistics and last-mile delivery. |
| Product Quality and Freshness Concerns | Fruits & Vegetables, Meat & Meat Products | Consumers most of the times reluctant to buy perishable items online due to quality inconsistencies at the time of transit. |
| Market Competition and Price Pressure | All Product Categories | Major competition among key players give rise to recurring discounts, decreasing profit margins. |
| Limited Penetration in Rural Areas | Dry & Baking Products, Household Products | Restriction in market expansion due to infrastructural challenges and lack of digital adoption in rural regions. |
| Data Privacy Concerns | App-Based Platforms | Customer confidence gets hampered in digital platforms due to increasing concerns regarding cyber threats and consumer data misuse. |
Despite the rising adoption of online grocery platforms, the Europe Online Grocery Market faces numerous challenges such as high delivery prices, supply network complexity, and thin profit margins. Major operational problems are there such as handling perishable inventories, ensuring timely deliveries, and sustaining customer satisfaction at the time of peak demand periods. Furthermore, it becomes challenging for smaller local platforms to maintain competitiveness in the market due to the presence of renowned retail giants and the continuous need for technology upgrades.
Several prominent trends reshaping the market growth include:
Some prominent investment opportunities in the market include:
Some leading players operating in the Europe Online Grocery Market are:
| Company Name | Tesco PLC |
|---|---|
| Established Year | 1919 |
| Headquarters | Welwyn Garden City, United Kingdom |
| Official Website | Click Here |
Tesco is one of the largest online grocery retailers in Europe, providing a broad range of products through its user-friendly app and express delivery services across multiple regions.
| Company Name | Carrefour S.A. |
|---|---|
| Established Year | 1959 |
| Headquarters | Massy, France |
| Official Website | Click Here |
Carrefour is a pioneer in online grocery delivery and has allocated money largely in digital transformation and omnichannel integration to enrich consumer convenience.
| Company Name | Ocado Group Plc |
|---|---|
| Established Year | 2000 |
| Headquarters | Hatfield, United Kingdom |
| Official Website | Click Here |
Ocado specializes in automated warehouses and robotics-driven order fulfillment, giving fast and reliable grocery delivery across the UK and Europe.
| Company Name | Ahold Delhaize N.V. |
|---|---|
| Established Year | 2016 |
| Headquarters | Zaandam, Netherlands |
| Official Website | Click Here |
Ahold Delhaize functions as a leading grocery brands such as Albert Heijn and Delhaize, concentrating on sustainability and digital innovation in online grocery services.
| Company Name | REWE Group |
|---|---|
| Established Year | 1927 |
| Headquarters | Cologne, Germany |
| Official Website | Click Here |
REWE Group gives robust online grocery services in Germany and neighbouring countries, focussing on quality, freshness, and eco-friendly delivery solutions.
Several initiatives have been introduced to promote sustainable retail and digital commerce by the European Government. Through augmenting cybersecurity, data privacy, and online consumer protection the European Digital Strategy promotes digital transformation. The EU Green Deal and Farm to Fork Strategy encourage sustainable production, packaging, and delivery practices in food retail. For example, France’s Anti-Waste Law (AGEC) mandates eco-friendly packaging.
The Europe Online Grocery Market Growth is expected to increase in the upcoming years due to growing consumer confidence in e-commerce and the ongoing development of delivery infrastructure. Market growth can accelerate due to the rising demand for fresh produce, convenience, and time-saving shopping experiences. Moreover, advancements in AI-driven forecasting, robotic automation, and green logistics are anticipated to reshape operational models, helping companies to augment affordability while sustaining sustainability.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Parth, Senior Research Analyst at 6Wresearch, the App-Based Platform segment holds the largest Europe Online Grocery Market Share due to the increasing use of smartphones and the ease of placing orders through mobile apps providing customised deals, one-click checkout, and real-time tracking.
The Bread, Bakery and Dairy Products category dominates the Europe Online Grocery Industry. This segment gets advantage from high purchase frequency and subscription-based deliveries, propelled by consistent consumer requirement for daily-use essentials.
Germany leads the market, encouraged by strong digital infrastructure, high consumer spending, and the presence of major retailers like REWE and Amazon Fresh. Additionally, the government’s push toward e-commerce digitization promotes widespread market deployment.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Europe Online Grocery Market Overview |
| 3.1 Europe Regional Macro Economic Indicators |
| 3.2 Europe Online Grocery Market Revenues & Volume, 2021 & 2031F |
| 3.3 Europe Online Grocery Market - Industry Life Cycle |
| 3.4 Europe Online Grocery Market - Porter's Five Forces |
| 3.5 Europe Online Grocery Market Revenues & Volume Share, By Countries, 2021 & 2031F |
| 3.6 Europe Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
| 3.7 Europe Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F |
| 4 Europe Online Grocery Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Europe Online Grocery Market Trends |
| 6 Europe Online Grocery Market, 2021 - 2031 |
| 6.1 Europe Online Grocery Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 6.2 Europe Online Grocery Market, Revenues & Volume, By Platform, 2021 - 2031 |
| 7 Germany Online Grocery Market, 2021 - 2031 |
| 7.1 Germany Online Grocery Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 7.2 Germany Online Grocery Market, Revenues & Volume, By Platform, 2021 - 2031 |
| 8 United Kingdom Online Grocery Market, 2021 - 2031 |
| 8.1 United Kingdom Online Grocery Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 8.2 United Kingdom Online Grocery Market, Revenues & Volume, By Platform, 2021 - 2031 |
| 9 France Online Grocery Market, 2021 - 2031 |
| 9.1 France Online Grocery Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 9.2 France Online Grocery Market, Revenues & Volume, By Platform, 2021 - 2031 |
| 10 Italy Online Grocery Market, 2021 - 2031 |
| 10.1 Italy Online Grocery Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 10.2 Italy Online Grocery Market, Revenues & Volume, By Platform, 2021 - 2031 |
| 11 Russia Online Grocery Market, 2021 - 2031 |
| 11.1 Russia Online Grocery Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 11.2 Russia Online Grocery Market, Revenues & Volume, By Platform, 2021 - 2031 |
| 12 Spain Online Grocery Market, 2021 - 2031 |
| 12.1 Spain Online Grocery Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 12.2 Spain Online Grocery Market, Revenues & Volume, By Platform, 2021 - 2031 |
| 13 Rest of Europe Online Grocery Market, 2021 - 2031 |
| 13.1 Rest of Europe Online Grocery Market, Revenues & Volume, By Product Type, 2021 - 2031 |
| 13.2 Rest of Europe Online Grocery Market, Revenues & Volume, By Platform, 2021 - 2031 |
| 14 Europe Online Grocery Market Key Performance Indicators |
| 15 Europe Online Grocery Market - Opportunity Assessment |
| 15.1 Europe Online Grocery Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 15.2 Europe Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
| 15.3 Europe Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F |
| 16 Europe Online Grocery Market - Competitive Landscape |
| 16.1 Europe Online Grocery Market Revenue Share, By Companies, 2024 |
| 16.2 Europe Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
| 17 Company Profiles |
| 18 Recommendations |
| 19 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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