Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Type (Sports Food, Sports Drinks, Sports Supplements), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Other Distribution Channels) And Competitive Landscape
| Product Code: ETC395376 | Publication Date: Aug 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 | |
According to 6Wresearch internal database and industry insights, the Europe Sports Nutrition Market Size was estimated at USD 10 billion in 2024 and projected to reach USD 19.2 billion by 2031, growing at a compound annual growth rate (CAGR) of 9.1%during the forecast period 2025-2031.
| Report Name | Europe Sports Nutrition Market |
| Forecast Period | 2025-2031 |
| CAGR | 9.1% |
| Market size | USD 19.2 billion by 2031 |
| Growing Sector | Health & Fitness and Sports Activities |
The Europe Sports Nutrition Market report thoroughly covers the market by type, by distribution channel and by countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
Europe Sports Nutrition Market is undergoing for robust growth over the past few years. Europe is increasing its focus on healthy lifestyles, fitness, and sports activities. The demand for protein-based products, energy drinks, and recovery supplements is increasing as consumers started seeking to improve their athletic performance, physical appearance, and overall health. Countries like Germany, the United Kingdom, France, and Italy are witnessing major developments in fitness culture, encouraging the adoption of sports nutrition products.
Below mentioned are some major drivers and their impacts on the market dynamics:
| Drivers | Primary Segments Affected | Why it matters (evidence) |
| Rising Health Awareness | Sports Supplements, Sports Drinks | Health and fitness are now more focused which has driven consumers to adopt sports nutrition products to enhance their physical performance and health. |
| Growing Fitness Culture | Sports Food, Sports Drinks | Fitness clubs and activities are growing in popularity, due to which the demand for products is rising that supports athletic performance and post-workout recovery. |
| Influence of social media | Sports Food, Sports Supplements | Fitness influencers and athletes on platforms like Instagram and YouTube are promoting the benefits of sports nutrition, which is boosting market growth. |
| Proliferation of Sports Events | Sports Supplements, Sports Drinks | The number of sports events is growing across Europe, is encouraging athletes and participants to use nutrition products for performance enhancement and recovery. |
| Evolving Consumer Preferences | Sports Food, Sports Drinks | Consumers are prioritizing plant-based and organic nutrition options, results the demand for natural, vegan, and eco-friendly sports nutrition products is on the rise. |
Europe Sports Nutrition Market is set to expand dynamically at a CAGR of 9.1% during the forecast period 2025-2031. There are numbers of growth factors such as rising trend of health and fitness, increasing awareness about performance-enhancing nutrition, and the growing number of fitness and sports events. In the recent years, the numbers of sports events are increasing, along with participation is increasing in fitness clubs. Apart from this, the influence of social media is contributing to the expansion of market. Countries in Europe are rising the focus on sports nutrition products to fuel the demands of an active lifestyle, while fitness and gym culture continues to thrive, further accelerating the market’s expansion.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What this means (evidence) |
| High Product Costs | Sports Supplements, Sports Food | The cost of premium sports nutrition products, especially protein powders and supplements, may deter price-sensitive consumers from making purchases. |
| Regulatory Barriers | Sports Supplements | Regulations vary across European countries regarding product ingredients and labelling that can slows down market growth and create confusion. |
| Market Saturation | Sports Drinks | In some regions, the sports drink market is becoming saturated, which limits the expansion of potential and innovation opportunities for brands. |
| Misleading Marketing | Sports Supplements | The presence of misleading health claims by some companies could reduce consumer trust in sports nutrition products. |
| Short Product Lifespan | Sports Food | Shorter shelf lives products, such as fresh protein foods, often face obstacles in terms of distribution and consumer preference. |
Europe Sports Nutrition Market is dealing with some major challenges which need to be addressed for the consistent growth, for instance high product costs, regulatory complexities, market saturation in certain segments like sports drinks. Alongside, some companies are misleading health claims that is another big issue. Further, the distribution of perishable products in certain segments, such as sports food, requires efficient supply chains. Concerns are growing regarding the authenticity of claims made by certain brands, which can hinder consumer trust.
Some emerging trends are shown in the market which include:
Some lucrative opportunities are present in the Europe Sports Nutrition Industry, including:
Below are some major companies of Europe Sports Nutrition Market, including:
| Company Name | Nestle Health Science |
| Established Year | 1867 |
| Headquarters | Vevey, Switzerland |
| Official Website | Click Here |
This company offers a wide range of sports nutrition products, including protein supplements, sports drinks, and meal replacements, aimed at improving athletic performance and recovery.
| Company Name | The Coca-Cola Company |
| Established Year | 1892 |
| Headquarters | Atlanta, Georgia, USA |
| Official Website | Click Here |
Through its brand Powerade, this company is a prominent player in the sports drink segment, providing hydration and electrolytes for athletes and active consumers across Europe.
| Company Name | PepsiCo Inc. |
| Established Year | 1965 |
| Headquarters | Purchase, New York, USA |
| Official Website | Click Here |
This company offers a variety of sports nutrition products through its brand Gatorade, focusing on performance-enhancing drinks and supplements to improve endurance and recovery.
| Company Name | GlaxoSmithKline (GSK) |
| Established Year | 2000 |
| Headquarters | Brentford, United Kingdom |
| Official Website | Click Here |
This company provides a range of products under the Horlicks and Lucozade Sport brands which nutrition and hydration products for active consumers and athletes.
| Company Name | Allmax Nutrition |
| Established Year | 2001 |
| Headquarters | Montreal, Canada |
| Official Website | Click Here |
This is known for offering high-quality protein supplements, amino acids, and weight management products tailored for athletes and fitness enthusiasts.
Europe Sports Nutrition Market is regulated by government of Europe region which aim is to ensure the safety, efficacy, and labelling of sports nutrition products. European Food Safety Authority (EFSA) provides guidelines on claims made by sports nutrition brands, ensuring that products meet safety standards and accurately represent their health benefits. Aside from these, the EU Regulation No. 1924/2006 governs nutrition and health claims, which impacts how brands market their sports nutrition products. Governments are also rising inspection over the use of banned substances in sports supplements to prevent unethical practices.
During the forecast period, Europe Sports Nutrition Market is predicted to accelerate. The growth is expected from emerging trends such as plant-based products, e-commerce expansion, and personalized nutrition. In the future, health, fitness, and wellness are started prioritizing by consumers, the demand for sports nutrition products will continue to rise. As the focus is emphasizing on sustainability, clean-label products, and innovation in packaging, the market is continued to evolve towards the more eco-conscious and health-oriented offerings. Also, fitness culture spreads further, the market will continue to see strong and sustained growth.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Vasu, Senior Research Analyst, 6Wresearch, sports supplements are expected to dominate the market with their widespread usage among athletes and fitness enthusiasts. Protein powders, amino acids, and pre-workout supplements are some of the key drivers in this category. As more consumers focus on strength training and muscle recovery, sports supplements are gaining popularity in both the commercial and residential sectors.
Germany is expected to hold the largest market share due to its advanced fitness culture, high consumption of sports nutrition products, and the country’s strong presence in health and wellness trends. The UK and France follow closely with growing fitness awareness, government support for healthy living, and an expanding base of fitness enthusiasts.
In terms of distribution channel, supermarkets/hypermarkets are expected to dominate due to their wide reach and the increasing availability of sports nutrition products in large retail chains across Europe. Online stores are also experiencing significant growth, particularly among younger, tech-savvy consumers who prefer shopping online for specialty products.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Europe Sports Nutrition Market Overview |
| 3.1 Europe Regional Macro Economic Indicators |
| 3.2 Europe Sports Nutrition Market Revenues & Volume, 2021 & 2031F |
| 3.3 Europe Sports Nutrition Market - Industry Life Cycle |
| 3.4 Europe Sports Nutrition Market - Porter's Five Forces |
| 3.5 Europe Sports Nutrition Market Revenues & Volume Share, By Countries, 2021 & 2031F |
| 3.6 Europe Sports Nutrition Market Revenues & Volume Share, By Type, 2021 & 2031F |
| 3.7 Europe Sports Nutrition Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 4 Europe Sports Nutrition Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Europe Sports Nutrition Market Trends |
| 6 Europe Sports Nutrition Market, 2021 - 2031F |
| 6.1 Europe Sports Nutrition Market, Revenues & Volume, By Type, 2021 - 2031F |
| 6.2 Europe Sports Nutrition Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
| 7 Germany Sports Nutrition Market, 2021 - 2031F |
| 7.1 Germany Sports Nutrition Market, Revenues & Volume, By Type, 2021 - 2031F |
| 7.2 Germany Sports Nutrition Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
| 8 United Kingdom Sports Nutrition Market, 2021 - 2031F |
| 8.1 United Kingdom Sports Nutrition Market, Revenues & Volume, By Type, 2021 - 2031F |
| 8.2 United Kingdom Sports Nutrition Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
| 9 France Sports Nutrition Market, 2021 - 2031F |
| 9.1 France Sports Nutrition Market, Revenues & Volume, By Type, 2021 - 2031F |
| 9.2 France Sports Nutrition Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
| 10 Italy Sports Nutrition Market, 2021 - 2031F |
| 10.1 Italy Sports Nutrition Market, Revenues & Volume, By Type, 2021 - 2031F |
| 10.2 Italy Sports Nutrition Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
| 11 Russia Sports Nutrition Market, 2021 - 2031F |
| 11.1 Russia Sports Nutrition Market, Revenues & Volume, By Type, 2021 - 2031F |
| 11.2 Russia Sports Nutrition Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
| 12 Spain Sports Nutrition Market, 2021 - 2031F |
| 12.1 Spain Sports Nutrition Market, Revenues & Volume, By Type, 2021 - 2031F |
| 12.2 Spain Sports Nutrition Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
| 13 Rest of Europe Sports Nutrition Market, 2021 - 2031F |
| 13.1 Rest of Europe Sports Nutrition Market, Revenues & Volume, By Type, 2021 - 2031F |
| 13.2 Rest of Europe Sports Nutrition Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
| 14 Europe Sports Nutrition Market Key Performance Indicators |
| 15 Europe Sports Nutrition Market - Opportunity Assessment |
| 15.1 Europe Sports Nutrition Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 15.2 Europe Sports Nutrition Market Opportunity Assessment, By Type, 2021 & 2031F |
| 15.3 Europe Sports Nutrition Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 16 Europe Sports Nutrition Market - Competitive Landscape |
| 16.1 Europe Sports Nutrition Market Revenue Share, By Companies, 2024 |
| 16.2 Europe Sports Nutrition Market Competitive Benchmarking, By Operating and Technical Parameters |
| 17 Company Profiles |
| 18 Recommendations |
| 19 Disclaimer |