| Product Code: ETC12523745 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Fiji lettuce import market continued to be dominated by top exporters New Zealand, Australia, and China in 2024, with a high Herfindahl-Hirschman Index indicating significant market concentration. The impressive compound annual growth rate of 44.68% from 2020 to 2024 highlights the expanding demand for imported lettuce in Fiji. Additionally, the growth rate of 18.94% from 2023 to 2024 suggests a sustained momentum in the market, making it an attractive sector for further analysis and investment considerations.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Lettuce Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Lettuce Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Lettuce Market - Industry Life Cycle |
3.4 Fiji Lettuce Market - Porter's Five Forces |
3.5 Fiji Lettuce Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Fiji Lettuce Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Fiji Lettuce Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Fiji Lettuce Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Fiji Lettuce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of lettuce |
4.2.2 Growing demand for organic and locally sourced produce |
4.2.3 Favorable government regulations supporting agriculture and exports |
4.3 Market Restraints |
4.3.1 Seasonal variations in lettuce production due to weather conditions |
4.3.2 Price fluctuations in the agricultural market impacting lettuce prices |
4.3.3 Competition from other leafy greens and salad vegetables |
5 Fiji Lettuce Market Trends |
6 Fiji Lettuce Market, By Types |
6.1 Fiji Lettuce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Fiji Lettuce Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Fiji Lettuce Market Revenues & Volume, By Leaf Lettuce, 2021 - 2031F |
6.1.4 Fiji Lettuce Market Revenues & Volume, By Romaine Lettuce, 2021 - 2031F |
6.1.5 Fiji Lettuce Market Revenues & Volume, By Iceberg Lettuce, 2021 - 2031F |
6.2 Fiji Lettuce Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Fiji Lettuce Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.2.3 Fiji Lettuce Market Revenues & Volume, By Processed, 2021 - 2031F |
6.3 Fiji Lettuce Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Fiji Lettuce Market Revenues & Volume, By Households, 2021 - 2031F |
6.3.3 Fiji Lettuce Market Revenues & Volume, By Food Service Industry, 2021 - 2031F |
6.4 Fiji Lettuce Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Fiji Lettuce Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Fiji Lettuce Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.4.4 Fiji Lettuce Market Revenues & Volume, By Local Markets, 2021 - 2031F |
7 Fiji Lettuce Market Import-Export Trade Statistics |
7.1 Fiji Lettuce Market Export to Major Countries |
7.2 Fiji Lettuce Market Imports from Major Countries |
8 Fiji Lettuce Market Key Performance Indicators |
8.1 Average yield per acre of lettuce farms in Fiji |
8.2 Percentage of lettuce farms adopting sustainable farming practices |
8.3 Number of new lettuce varieties introduced in the market |
9 Fiji Lettuce Market - Opportunity Assessment |
9.1 Fiji Lettuce Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Fiji Lettuce Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Fiji Lettuce Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Fiji Lettuce Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Fiji Lettuce Market - Competitive Landscape |
10.1 Fiji Lettuce Market Revenue Share, By Companies, 2024 |
10.2 Fiji Lettuce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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