| Product Code: ETC4992455 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Fiji continued to heavily rely on rice imports, with top suppliers being Vietnam, Thailand, China, Taiwan, and India. The market concentration, measured by the HHI, remained very high, indicating dominance by a few key players. The industry showed strong growth, with a Compound Annual Growth Rate (CAGR) of 12.08% from 2020 to 2024. The growth momentum was sustained, with a growth rate of 11.55% from 2023 to 2024. This data suggests a robust demand for rice in Fiji, supported by consistent supply from key exporting countries.

The Rice market in Fiji is projected to grow at a stable growth rate of 3.81% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Rice Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Rice Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Rice Market - Industry Life Cycle |
3.4 Fiji Rice Market - Porter's Five Forces |
3.5 Fiji Rice Market Revenues & Volume Share, By Rice Length, 2021 & 2031F |
3.6 Fiji Rice Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Fiji Rice Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.8 Fiji Rice Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Fiji Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Fiji Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Fiji Rice Market Trends |
6 Fiji Rice Market Segmentations |
6.1 Fiji Rice Market, By Rice Length |
6.1.1 Overview and Analysis |
6.1.2 Fiji Rice Market Revenues & Volume, By Long Grain, 2021-2031F |
6.1.3 Fiji Rice Market Revenues & Volume, By Medium Grain, 2021-2031F |
6.1.4 Fiji Rice Market Revenues & Volume, By Short Grain, 2021-2031F |
6.2 Fiji Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Fiji Rice Market Revenues & Volume, By Red Rice, 2021-2031F |
6.2.3 Fiji Rice Market Revenues & Volume, By Arborio Rice, 2021-2031F |
6.2.4 Fiji Rice Market Revenues & Volume, By Black Rice, 2021-2031F |
6.2.5 Fiji Rice Market Revenues & Volume, By Grain Fragrance Rice, 2021-2031F |
6.2.6 Fiji Rice Market Revenues & Volume, By Brown Rice, 2021-2031F |
6.2.7 Fiji Rice Market Revenues & Volume, By Rosematta Rice, 2021-2031F |
6.2.8 Fiji Rice Market Revenues & Volume, By Others, 2021-2031F |
6.2.9 Fiji Rice Market Revenues & Volume, By Others, 2021-2031F |
6.3 Fiji Rice Market, By Product Type |
6.3.1 Overview and Analysis |
6.3.2 Fiji Rice Market Revenues & Volume, By Regular, 2021-2031F |
6.3.3 Fiji Rice Market Revenues & Volume, By Aromatic, 2021-2031F |
6.4 Fiji Rice Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Fiji Rice Market Revenues & Volume, By Food, 2021-2031F |
6.4.3 Fiji Rice Market Revenues & Volume, By Industry, 2021-2031F |
6.4.4 Fiji Rice Market Revenues & Volume, By Others, 2021-2031F |
6.5 Fiji Rice Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Fiji Rice Market Revenues & Volume, By Roadside Stores, 2021-2031F |
6.5.3 Fiji Rice Market Revenues & Volume, By Municipal Corporation Markets, 2021-2031F |
6.5.4 Fiji Rice Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.5.5 Fiji Rice Market Revenues & Volume, By Specialty Store, 2021-2031F |
6.5.6 Fiji Rice Market Revenues & Volume, By Department Store, 2021-2031F |
6.5.7 Fiji Rice Market Revenues & Volume, By Supermarket, 2021-2031F |
6.5.8 Fiji Rice Market Revenues & Volume, By E-commerce, 2021-2031F |
6.5.9 Fiji Rice Market Revenues & Volume, By E-commerce, 2021-2031F |
7 Fiji Rice Market Import-Export Trade Statistics |
7.1 Fiji Rice Market Export to Major Countries |
7.2 Fiji Rice Market Imports from Major Countries |
8 Fiji Rice Market Key Performance Indicators |
9 Fiji Rice Market - Opportunity Assessment |
9.1 Fiji Rice Market Opportunity Assessment, By Rice Length, 2021 & 2031F |
9.2 Fiji Rice Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Fiji Rice Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.4 Fiji Rice Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 Fiji Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Fiji Rice Market - Competitive Landscape |
10.1 Fiji Rice Market Revenue Share, By Companies, 2024 |
10.2 Fiji Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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