| Product Code: ETC10343969 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Fiji saw a significant increase in roselle import shipments, with top exporters being Australia, New Zealand, India, Papua New Guinea, and China. Despite the high concentration levels indicated by the Herfindahl-Hirschman Index (HHI), the market continued to thrive with a strong compound annual growth rate (CAGR) of 34.79% from 2020 to 2024. However, there was a slight dip in the growth rate from 2023 to 2024 at -3.43%, suggesting potential shifts in the market dynamics or external factors impacting the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Roselle Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Roselle Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Roselle Market - Industry Life Cycle |
3.4 Fiji Roselle Market - Porter's Five Forces |
3.5 Fiji Roselle Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Fiji Roselle Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Fiji Roselle Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Fiji Roselle Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Fiji Roselle Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of roselle products |
4.2.2 Growing demand for natural and organic ingredients in food and beverage industry |
4.2.3 Rising popularity of herbal teas and wellness products |
4.3 Market Restraints |
4.3.1 Seasonal availability and vulnerability to weather conditions affecting roselle cultivation |
4.3.2 Limited distribution channels and market reach for fiji roselle products |
4.3.3 Price fluctuations in raw material supply impacting product pricing |
5 Fiji Roselle Market Trends |
6 Fiji Roselle Market, By Types |
6.1 Fiji Roselle Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Fiji Roselle Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Fiji Roselle Market Revenues & Volume, By Dried, 2021 - 2031F |
6.1.4 Fiji Roselle Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.1.5 Fiji Roselle Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Fiji Roselle Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Fiji Roselle Market Revenues & Volume, By Powder, 2021 - 2031F |
6.2.3 Fiji Roselle Market Revenues & Volume, By Extract, 2021 - 2031F |
6.2.4 Fiji Roselle Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Fiji Roselle Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Fiji Roselle Market Revenues & Volume, By Food & Beverage, 2021 - 2031F |
6.3.3 Fiji Roselle Market Revenues & Volume, By Pharmaceuticals, 2021 - 2031F |
6.3.4 Fiji Roselle Market Revenues & Volume, By Cosmetics, 2021 - 2031F |
6.4 Fiji Roselle Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Fiji Roselle Market Revenues & Volume, By Tea & Juices, 2021 - 2031F |
6.4.3 Fiji Roselle Market Revenues & Volume, By Herbal Medicine, 2021 - 2031F |
6.4.4 Fiji Roselle Market Revenues & Volume, By Skincare Products, 2021 - 2031F |
7 Fiji Roselle Market Import-Export Trade Statistics |
7.1 Fiji Roselle Market Export to Major Countries |
7.2 Fiji Roselle Market Imports from Major Countries |
8 Fiji Roselle Market Key Performance Indicators |
8.1 Percentage increase in demand for roselle products compared to previous periods |
8.2 Number of new product launches utilizing fiji roselle as an ingredient |
8.3 Growth in online presence and engagement for fiji roselle brands |
8.4 Percentage growth in partnerships and collaborations within the roselle supply chain |
8.5 Customer satisfaction ratings and reviews related to fiji roselle products |
9 Fiji Roselle Market - Opportunity Assessment |
9.1 Fiji Roselle Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Fiji Roselle Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Fiji Roselle Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Fiji Roselle Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Fiji Roselle Market - Competitive Landscape |
10.1 Fiji Roselle Market Revenue Share, By Companies, 2024 |
10.2 Fiji Roselle Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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