| Product Code: ETC5330408 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Fiji continued to rely on imports of vitamin D primarily from Australia, New Zealand, India, Bangladesh, and the USA. Despite some fluctuations in the growth rate, the Compound Annual Growth Rate (CAGR) from 2020 to 2024 remained positive at 6.89%. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained high, indicating a relatively concentrated market. The negative growth rate in 2024 (-15.21%) suggests a slight decline in import volumes compared to the previous year, highlighting potential shifts in market dynamics or external factors affecting the industry.

The Vitamin D market in Fiji is centered around products that provide Vitamin D, which is essential for bone health, immune function, and overall well-being. The market includes dietary supplements, fortified foods, and pharmaceuticals. Given the challenges some Fijian populations face with obtaining adequate sunlight exposure, especially in certain weather conditions, there is an increasing demand for Vitamin D products. The growth of the market is driven by greater awareness of Vitamin D`s health benefits, particularly its role in preventing bone diseases like rickets and osteoporosis.
The Fiji Vitamin D Market is driven by increasing awareness of the critical role that vitamin D plays in bone health, immune system support, and overall well-being. Vitamin D deficiencies are widespread, particularly in regions with limited sunlight exposure, leading to a higher demand for supplements and fortified foods. In Fiji, the growing focus on wellness and preventive healthcare, along with a rise in conditions such as osteoporosis and rickets, is encouraging more people to seek out vitamin D supplements. The expansion of the health and wellness sector and the inclusion of vitamin D in various health products further support market growth. Public health campaigns promoting the benefits of vitamin D also contribute to rising demand.
The Fiji Vitamin D Market is constrained by similar challenges related to supply chain issues and limited local production. Most vitamin D supplements in Fiji are imported, which makes them subject to price fluctuations and availability challenges. Economic limitations also affect the affordability of these products, making it difficult for certain segments of the population to access vitamin D supplements. Furthermore, there is limited public awareness of the importance of vitamin D in maintaining overall health, which can affect market demand and growth prospects.
Fijis vitamin D market is influenced by public health policies that emphasize addressing common deficiencies and promoting overall health. Government efforts are likely focused on ensuring that citizens have access to essential vitamins and supplements, particularly in areas where deficiency rates are high. The government may regulate the import of vitamin D supplements, with a focus on ensuring quality and affordability. Market growth, however, may be impacted by limited resources and infrastructure.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Vitamin D Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Vitamin D Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Vitamin D Market - Industry Life Cycle |
3.4 Fiji Vitamin D Market - Porter's Five Forces |
3.5 Fiji Vitamin D Market Revenues & Volume Share, By Analog, 2021 & 2031F |
3.6 Fiji Vitamin D Market Revenues & Volume Share, By Iu Strength, 2021 & 2031F |
3.7 Fiji Vitamin D Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.8 Fiji Vitamin D Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Fiji Vitamin D Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Fiji Vitamin D Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness about the importance of vitamin D for overall health and well-being. |
4.2.2 Increasing prevalence of vitamin D deficiency among the population. |
4.2.3 Rising demand for supplements due to changing lifestyle and dietary habits. |
4.3 Market Restraints |
4.3.1 Limited availability of vitamin D-fortified foods in the market. |
4.3.2 Lack of knowledge about the sources and benefits of vitamin D. |
4.3.3 Price fluctuations of raw materials impacting the production costs of vitamin D supplements. |
5 Fiji Vitamin D Market Trends |
6 Fiji Vitamin D Market Segmentations |
6.1 Fiji Vitamin D Market, By Analog |
6.1.1 Overview and Analysis |
6.1.2 Fiji Vitamin D Market Revenues & Volume, By Vitamin D3, 2021-2031F |
6.1.3 Fiji Vitamin D Market Revenues & Volume, By Vitamin D2, 2021-2031F |
6.2 Fiji Vitamin D Market, By Iu Strength |
6.2.1 Overview and Analysis |
6.2.2 Fiji Vitamin D Market Revenues & Volume, By 500,000 IU, 2021-2031F |
6.2.3 Fiji Vitamin D Market Revenues & Volume, By 100,000 IU, 2021-2031F |
6.2.4 Fiji Vitamin D Market Revenues & Volume, By 40 Miu, 2021-2031F |
6.2.5 Fiji Vitamin D Market Revenues & Volume, By Others, 2021-2031F |
6.3 Fiji Vitamin D Market, By Form |
6.3.1 Overview and Analysis |
6.3.2 Fiji Vitamin D Market Revenues & Volume, By Dry, 2021-2031F |
6.3.3 Fiji Vitamin D Market Revenues & Volume, By Liquid, 2021-2031F |
6.4 Fiji Vitamin D Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Fiji Vitamin D Market Revenues & Volume, By Feed & Pet Food, 2021-2031F |
6.4.3 Fiji Vitamin D Market Revenues & Volume, By Animal Feed, 2021-2031F |
6.4.4 Fiji Vitamin D Market Revenues & Volume, By Pet Food, 2021-2031F |
6.4.5 Fiji Vitamin D Market Revenues & Volume, By Pharmaceuticals, 2021-2031F |
6.4.6 Fiji Vitamin D Market Revenues & Volume, By Functional Food & Beverages, 2021-2031F |
6.4.7 Fiji Vitamin D Market Revenues & Volume, By Personal Care, 2021-2031F |
6.5 Fiji Vitamin D Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Fiji Vitamin D Market Revenues & Volume, By Adults, 2021-2031F |
6.5.3 Fiji Vitamin D Market Revenues & Volume, By Pregnant Women, 2021-2031F |
6.5.4 Fiji Vitamin D Market Revenues & Volume, By Children, 2021-2031F |
7 Fiji Vitamin D Market Import-Export Trade Statistics |
7.1 Fiji Vitamin D Market Export to Major Countries |
7.2 Fiji Vitamin D Market Imports from Major Countries |
8 Fiji Vitamin D Market Key Performance Indicators |
8.1 Number of health campaigns or educational programs conducted to promote the benefits of vitamin D. |
8.2 Percentage increase in vitamin D supplement sales year-over-year. |
8.3 Number of new product launches or innovations in the Fiji vitamin D market. |
8.4 Average time taken to introduce a new vitamin D product from concept to market. |
9 Fiji Vitamin D Market - Opportunity Assessment |
9.1 Fiji Vitamin D Market Opportunity Assessment, By Analog, 2021 & 2031F |
9.2 Fiji Vitamin D Market Opportunity Assessment, By Iu Strength, 2021 & 2031F |
9.3 Fiji Vitamin D Market Opportunity Assessment, By Form, 2021 & 2031F |
9.4 Fiji Vitamin D Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 Fiji Vitamin D Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Fiji Vitamin D Market - Competitive Landscape |
10.1 Fiji Vitamin D Market Revenue Share, By Companies, 2024 |
10.2 Fiji Vitamin D Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |