Product Code: ETC10705033 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 France OOH and DOOH Market Overview |
3.1 France Country Macro Economic Indicators |
3.2 France OOH and DOOH Market Revenues & Volume, 2021 & 2031F |
3.3 France OOH and DOOH Market - Industry Life Cycle |
3.4 France OOH and DOOH Market - Porter's Five Forces |
3.5 France OOH and DOOH Market Revenues & Volume Share, By Format, 2021 & 2031F |
3.6 France OOH and DOOH Market Revenues & Volume Share, By Location, 2021 & 2031F |
3.7 France OOH and DOOH Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 France OOH and DOOH Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 France OOH and DOOH Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 France OOH and DOOH Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital out-of-home (DOOH) advertising due to its dynamic and engaging content delivery. |
4.2.2 Growing demand for targeted and personalized advertising solutions in the French market. |
4.2.3 Technological advancements leading to enhanced capabilities in DOOH advertising, such as programmatic buying and real-time content updates. |
4.3 Market Restraints |
4.3.1 Regulatory challenges and restrictions on outdoor advertising in certain regions of France. |
4.3.2 High initial investment costs associated with implementing and maintaining DOOH advertising networks. |
4.3.3 Competition from other advertising channels, such as online and social media platforms, diverting advertising budgets away from OOH and DOOH. |
5 France OOH and DOOH Market Trends |
6 France OOH and DOOH Market, By Types |
6.1 France OOH and DOOH Market, By Format |
6.1.1 Overview and Analysis |
6.1.2 France OOH and DOOH Market Revenues & Volume, By Format, 2021 - 2031F |
6.1.3 France OOH and DOOH Market Revenues & Volume, By Billboards, 2021 - 2031F |
6.1.4 France OOH and DOOH Market Revenues & Volume, By Transit Ads, 2021 - 2031F |
6.1.5 France OOH and DOOH Market Revenues & Volume, By Street Furniture, 2021 - 2031F |
6.1.6 France OOH and DOOH Market Revenues & Volume, By Indoor Screens, 2021 - 2031F |
6.1.7 France OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 France OOH and DOOH Market, By Location |
6.2.1 Overview and Analysis |
6.2.2 France OOH and DOOH Market Revenues & Volume, By Highways, 2021 - 2031F |
6.2.3 France OOH and DOOH Market Revenues & Volume, By Transit Stations, 2021 - 2031F |
6.2.4 France OOH and DOOH Market Revenues & Volume, By Public Spaces, 2021 - 2031F |
6.2.5 France OOH and DOOH Market Revenues & Volume, By Malls, 2021 - 2031F |
6.2.6 France OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 France OOH and DOOH Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 France OOH and DOOH Market Revenues & Volume, By Retail, 2021 - 2031F |
6.3.3 France OOH and DOOH Market Revenues & Volume, By Transportation, 2021 - 2031F |
6.3.4 France OOH and DOOH Market Revenues & Volume, By Entertainment, 2021 - 2031F |
6.3.5 France OOH and DOOH Market Revenues & Volume, By Corporate, 2021 - 2031F |
6.3.6 France OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 France OOH and DOOH Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 France OOH and DOOH Market Revenues & Volume, By LED, 2021 - 2031F |
6.4.3 France OOH and DOOH Market Revenues & Volume, By LCD, 2021 - 2031F |
6.4.4 France OOH and DOOH Market Revenues & Volume, By Projection, 2021 - 2031F |
6.4.5 France OOH and DOOH Market Revenues & Volume, By QR Code Integration, 2021 - 2031F |
6.4.6 France OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.5 France OOH and DOOH Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 France OOH and DOOH Market Revenues & Volume, By Advertisers, 2021 - 2031F |
6.5.3 France OOH and DOOH Market Revenues & Volume, By Brands, 2021 - 2031F |
6.5.4 France OOH and DOOH Market Revenues & Volume, By Government, 2021 - 2031F |
6.5.5 France OOH and DOOH Market Revenues & Volume, By SMEs, 2021 - 2031F |
6.5.6 France OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
7 France OOH and DOOH Market Import-Export Trade Statistics |
7.1 France OOH and DOOH Market Export to Major Countries |
7.2 France OOH and DOOH Market Imports from Major Countries |
8 France OOH and DOOH Market Key Performance Indicators |
8.1 Audience engagement metrics, such as dwell time, interaction rates, and content sharing. |
8.2 Conversion rates from DOOH campaigns to desired actions, such as website visits or store footfall. |
8.3 Ad recall and brand awareness metrics to measure the effectiveness of DOOH campaigns in increasing brand visibility and recognition. |
9 France OOH and DOOH Market - Opportunity Assessment |
9.1 France OOH and DOOH Market Opportunity Assessment, By Format, 2021 & 2031F |
9.2 France OOH and DOOH Market Opportunity Assessment, By Location, 2021 & 2031F |
9.3 France OOH and DOOH Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 France OOH and DOOH Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 France OOH and DOOH Market Opportunity Assessment, By End User, 2021 & 2031F |
10 France OOH and DOOH Market - Competitive Landscape |
10.1 France OOH and DOOH Market Revenue Share, By Companies, 2024 |
10.2 France OOH and DOOH Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |