| Product Code: ETC5426683 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Mobile commerce in Gabon is booming, facilitated by widespread smartphone penetration and improved internet connectivity. The market supports e-commerce platforms, payment solutions, and digital banking, catering to consumers` growing preference for convenient, mobile-first shopping experiences.
The M-commerce market in Gabon is propelled by the widespread use of smartphones and increased internet penetration. The convenience of mobile transactions and the growth of e-commerce platforms enhance market adoption.
The m-commerce market faces challenges such as inadequate internet penetration, limited smartphone adoption, and lack of consumer trust in online transactions. Payment gateway integration is also a challenge.
Gabons digital transformation agenda prioritizes the growth of mobile commerce. Policies include tax incentives for mobile payment platforms and investments in digital infrastructure to enhance accessibility and security for e-commerce transactions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gabon M Commerce Market Overview |
3.1 Gabon Country Macro Economic Indicators |
3.2 Gabon M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Gabon M Commerce Market - Industry Life Cycle |
3.4 Gabon M Commerce Market - Porter's Five Forces |
3.5 Gabon M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Gabon M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Gabon M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Gabon M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Gabon |
4.2.2 Growing internet usage and access to mobile data services |
4.2.3 Rising adoption of digital payment methods in the country |
4.3 Market Restraints |
4.3.1 Limited infrastructure supporting mobile commerce services |
4.3.2 Concerns around cybersecurity and data privacy |
4.3.3 Low levels of digital literacy among certain segments of the population |
5 Gabon M Commerce Market Trends |
6 Gabon M Commerce Market Segmentations |
6.1 Gabon M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Gabon M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Gabon M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Gabon M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Gabon M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Gabon M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Gabon M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Gabon M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Gabon M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Gabon M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Gabon M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Gabon M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Gabon M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Gabon M Commerce Market Import-Export Trade Statistics |
7.1 Gabon M Commerce Market Export to Major Countries |
7.2 Gabon M Commerce Market Imports from Major Countries |
8 Gabon M Commerce Market Key Performance Indicators |
8.1 Average transaction value in the Gabon m-commerce market |
8.2 Number of active users on mobile commerce platforms |
8.3 Frequency of mobile commerce transactions per user |
9 Gabon M Commerce Market - Opportunity Assessment |
9.1 Gabon M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Gabon M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Gabon M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Gabon M Commerce Market - Competitive Landscape |
10.1 Gabon M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Gabon M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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