| Product Code: ETC5381083 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2023, Gabon saw a significant shift in postcard import shipments with top exporters being China, Philippines, France, Sweden, and the United States of America. The market experienced a notable increase in concentration, moving from high to very high concentration as per the Herfindahl-Hirschman Index (HHI). However, the industry is facing a decline with a Compound Annual Growth Rate (CAGR) of -3.28% and a growth rate of -9.89%. This signals a challenging market environment for postcard imports in Gabon.

The Postcard market in Gabon is projected to grow at a growing growth rate of 5.84% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gabon Postcard Market Overview |
3.1 Gabon Country Macro Economic Indicators |
3.2 Gabon Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Gabon Postcard Market - Industry Life Cycle |
3.4 Gabon Postcard Market - Porter's Five Forces |
3.5 Gabon Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Gabon Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Gabon Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Gabon Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Gabon |
4.2.2 Increased demand for unique and culturally significant souvenirs |
4.2.3 Rising popularity of postcard collecting as a hobby |
4.3 Market Restraints |
4.3.1 Limited availability of locally produced postcards |
4.3.2 Competition from digital alternatives like e-cards and social media posts |
4.3.3 Economic instability impacting discretionary spending on non-essential items |
5 Gabon Postcard Market Trends |
6 Gabon Postcard Market Segmentations |
6.1 Gabon Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Gabon Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Gabon Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Gabon Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Gabon Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Gabon Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Gabon Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Gabon Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Gabon Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Gabon Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Gabon Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Gabon Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Gabon Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Gabon Postcard Market Import-Export Trade Statistics |
7.1 Gabon Postcard Market Export to Major Countries |
7.2 Gabon Postcard Market Imports from Major Countries |
8 Gabon Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting Gabon annually |
8.2 Percentage increase in sales of Gabonese-themed postcards |
8.3 Engagement rate on social media posts featuring Gabon postcards |
9 Gabon Postcard Market - Opportunity Assessment |
9.1 Gabon Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Gabon Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Gabon Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Gabon Postcard Market - Competitive Landscape |
10.1 Gabon Postcard Market Revenue Share, By Companies, 2024 |
10.2 Gabon Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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