| Product Code: ETC11630756 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import trend for comic books in the Gambia market showed a steady increase from 2018 to 2020. Imports primarily consisted of Western comic book titles, with a notable rise in demand for superhero-themed comics during this period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Comic Books Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Comic Books Market Revenues & Volume, 2022 & 2032F |
3.3 Gambia Comic Books Market - Industry Life Cycle |
3.4 Gambia Comic Books Market - Porter's Five Forces |
3.5 Gambia Comic Books Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Gambia Comic Books Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.7 Gambia Comic Books Market Revenues & Volume Share, By End user, 2022 & 2032F |
4 Gambia Comic Books Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of comic book culture among youth in Gambia |
4.2.2 Increasing disposable income leading to higher spending on entertainment products |
4.2.3 Rising demand for locally produced comic books showcasing African stories and characters |
4.3 Market Restraints |
4.3.1 Limited distribution channels for comic books in Gambia |
4.3.2 Lack of awareness and promotion of local comic book creators and their work |
4.3.3 Competition from imported international comic books affecting the market share of local products |
5 Gambia Comic Books Market Trends |
6 Gambia Comic Books Market, By Types |
6.1 Gambia Comic Books Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Comic Books Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Gambia Comic Books Market Revenues & Volume, By Physical Comics, 2022 - 2032F |
6.1.4 Gambia Comic Books Market Revenues & Volume, By Digital Comics, 2022 - 2032F |
6.2 Gambia Comic Books Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Gambia Comic Books Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022 - 2032F |
6.2.3 Gambia Comic Books Market Revenues & Volume, By Specialty stores, 2022 - 2032F |
6.2.4 Gambia Comic Books Market Revenues & Volume, By Bookstores, 2022 - 2032F |
6.2.5 Gambia Comic Books Market Revenues & Volume, By Online channels, 2022 - 2032F |
6.3 Gambia Comic Books Market, By End user |
6.3.1 Overview and Analysis |
6.3.2 Gambia Comic Books Market Revenues & Volume, By Children, 2022 - 2032F |
6.3.3 Gambia Comic Books Market Revenues & Volume, By Adults, 2022 - 2032F |
7 Gambia Comic Books Market Import-Export Trade Statistics |
7.1 Gambia Comic Books Market Export to Major Countries |
7.2 Gambia Comic Books Market Imports from Major Countries |
8 Gambia Comic Books Market Key Performance Indicators |
8.1 Social media engagement and reach of local comic book creators |
8.2 Number of comic book events and conventions held in Gambia |
8.3 Percentage of comic book sales attributed to locally produced content |
9 Gambia Comic Books Market - Opportunity Assessment |
9.1 Gambia Comic Books Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Gambia Comic Books Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.3 Gambia Comic Books Market Opportunity Assessment, By End user, 2022 & 2032F |
10 Gambia Comic Books Market - Competitive Landscape |
10.1 Gambia Comic Books Market Revenue Share, By Companies, 2025 |
10.2 Gambia Comic Books Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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