| Product Code: ETC5034353 | Publication Date: Nov 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The import trend for the Gambia gifts novelty and souvenirs market in Gambia saw a steady increase from 2018 to 2020, driven by a growing demand for unique and culturally significant products.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Gifts Novelty and Souvenirs Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Gifts Novelty and Souvenirs Market - Industry Life Cycle |
3.4 Gambia Gifts Novelty and Souvenirs Market - Porter's Five Forces |
3.5 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Gambia Gifts Novelty and Souvenirs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Gambia |
4.2.2 Increasing disposable income among locals and tourists |
4.2.3 Rising demand for unique and culturally significant souvenirs |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in tourist arrivals |
4.3.2 Competition from online souvenir stores |
4.3.3 Challenges in sourcing authentic and high-quality gift items |
5 Gambia Gifts Novelty and Souvenirs Market Trends |
6 Gambia Gifts Novelty and Souvenirs Market Segmentations |
6.1 Gambia Gifts Novelty and Souvenirs Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume, By Souvenirs and Novelty Items, 2021-2031F |
6.1.3 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume, By Seasonal Decorations, 2021-2031F |
6.1.4 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume, By Greeting Cards, 2021-2031F |
6.1.5 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume, By Other Gift Items, 2021-2031F |
6.2 Gambia Gifts Novelty and Souvenirs Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Gambia Gifts Novelty and Souvenirs Market Revenues & Volume, By Online, 2021-2031F |
7 Gambia Gifts Novelty and Souvenirs Market Import-Export Trade Statistics |
7.1 Gambia Gifts Novelty and Souvenirs Market Export to Major Countries |
7.2 Gambia Gifts Novelty and Souvenirs Market Imports from Major Countries |
8 Gambia Gifts Novelty and Souvenirs Market Key Performance Indicators |
8.1 Number of tourists visiting Gambia |
8.2 Percentage of repeat customers |
8.3 Customer satisfaction ratings for novelty and souvenir purchases |
8.4 Inventory turnover rate |
8.5 Percentage of locally sourced gift items |
9 Gambia Gifts Novelty and Souvenirs Market - Opportunity Assessment |
9.1 Gambia Gifts Novelty and Souvenirs Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Gambia Gifts Novelty and Souvenirs Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Gambia Gifts Novelty and Souvenirs Market - Competitive Landscape |
10.1 Gambia Gifts Novelty and Souvenirs Market Revenue Share, By Companies, 2024 |
10.2 Gambia Gifts Novelty and Souvenirs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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