| Product Code: ETC10436900 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Retail E Commerce Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Retail E Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Retail E Commerce Market - Industry Life Cycle |
3.4 Gambia Retail E Commerce Market - Porter's Five Forces |
3.5 Gambia Retail E Commerce Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Gambia Retail E Commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Gambia Retail E Commerce Market Revenues & Volume Share, By Function, 2021 & 2031F |
3.8 Gambia Retail E Commerce Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Gambia Retail E Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Gambia |
4.2.2 Growing adoption of online shopping among the younger population |
4.2.3 Expansion of e-commerce platforms and digital payment solutions in the market |
4.3 Market Restraints |
4.3.1 Limited access to reliable internet infrastructure in some regions of Gambia |
4.3.2 Low levels of trust in online transactions among consumers |
4.3.3 Lack of awareness and digital literacy among certain demographic segments |
5 Gambia Retail E Commerce Market Trends |
6 Gambia Retail E Commerce Market, By Types |
6.1 Gambia Retail E Commerce Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Retail E Commerce Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Gambia Retail E Commerce Market Revenues & Volume, By B2C (Business to Consumer), 2021 - 2031F |
6.1.4 Gambia Retail E Commerce Market Revenues & Volume, By B2B (Business to Business), 2021 - 2031F |
6.1.5 Gambia Retail E Commerce Market Revenues & Volume, By C2C (Consumer to Consumer), 2021 - 2031F |
6.2 Gambia Retail E Commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Gambia Retail E Commerce Market Revenues & Volume, By Shopify, Magento, 2021 - 2031F |
6.2.3 Gambia Retail E Commerce Market Revenues & Volume, By Alibaba, Amazon Business, 2021 - 2031F |
6.2.4 Gambia Retail E Commerce Market Revenues & Volume, By eBay, Etsy, 2021 - 2031F |
6.3 Gambia Retail E Commerce Market, By Function |
6.3.1 Overview and Analysis |
6.3.2 Gambia Retail E Commerce Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.3.3 Gambia Retail E Commerce Market Revenues & Volume, By Wholesale Trading, 2021 - 2031F |
6.3.4 Gambia Retail E Commerce Market Revenues & Volume, By Second-Hand Selling, 2021 - 2031F |
6.4 Gambia Retail E Commerce Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Gambia Retail E Commerce Market Revenues & Volume, By Fashion, 2021 - 2031F |
6.4.3 Gambia Retail E Commerce Market Revenues & Volume, By Electronics, 2021 - 2031F |
6.4.4 Gambia Retail E Commerce Market Revenues & Volume, By Small Businesses, 2021 - 2031F |
7 Gambia Retail E Commerce Market Import-Export Trade Statistics |
7.1 Gambia Retail E Commerce Market Export to Major Countries |
7.2 Gambia Retail E Commerce Market Imports from Major Countries |
8 Gambia Retail E Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) indicating the average monetary value of transactions |
8.2 Customer acquisition cost (CAC) showing the cost of acquiring new customers |
8.3 Website traffic metrics such as unique visitors, bounce rate, and session duration |
9 Gambia Retail E Commerce Market - Opportunity Assessment |
9.1 Gambia Retail E Commerce Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Gambia Retail E Commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Gambia Retail E Commerce Market Opportunity Assessment, By Function, 2021 & 2031F |
9.4 Gambia Retail E Commerce Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Gambia Retail E Commerce Market - Competitive Landscape |
10.1 Gambia Retail E Commerce Market Revenue Share, By Companies, 2024 |
10.2 Gambia Retail E Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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