Market Forecast By Type (Self Tanning, After Sun, Sun Protection), By Distribution Channel (Supermarkets/ Hypermarkets, Specialists Stores, Online Store, Others) And Competitive Landscape
| Product Code: ETC5526700 | Publication Date: Nov 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 28 | No. of Tables: 5 |
The import trend for sun care products in the Gambia market saw a steady increase over the past five years. This growth was primarily driven by rising consumer awareness of sun protection and an expanding tourism sector.

Gambia's Sun Care Products market is anticipated to experience a stable growth rate of 2.70% by 2027, reflecting trends observed in the largest economy Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.

| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Gambia Sun Care Products Market Overview |
| 3.1 Gambia Country Macro Economic Indicators |
| 3.2 Gambia Sun Care Products Market Revenues & Volume, 2021 & 2031F |
| 3.3 Gambia Sun Care Products Market - Industry Life Cycle |
| 3.4 Gambia Sun Care Products Market - Porter's Five Forces |
| 3.5 Gambia Sun Care Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
| 3.6 Gambia Sun Care Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 4 Gambia Sun Care Products Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing awareness about the harmful effects of UV radiation on the skin |
| 4.2.2 Growth in disposable income leading to higher spending on personal care products |
| 4.2.3 Rising tourism industry in Gambia attracting more visitors seeking sun protection |
| 4.2.1 Increasing UV index exposure in Gambia |
| 4.2.2 Rising consumer awareness of skin protection |
| 4.2.3 Growth in tourism sector |
| 4.2.4 Expanding middle-class population |
| 4.2.5 Product innovation in sun care formulations |
| 4.3 Market Restraints |
| 4.3.1 Seasonal demand fluctuations due to varying weather conditions |
| 4.3.2 Competition from other skincare products offering sun protection benefits |
| 4.3.1 Limited consumer purchasing power |
| 4.3.2 Low availability in rural regions |
| 4.3.3 High import dependency |
| 4.3.4 Competition from local low-cost alternatives |
| 4.3.5 Seasonal demand fluctuations |
| 4.4 Market KPI |
| 4.4.1 Sun care product penetration rate (%) |
| 4.4.2 Average product price (USD) |
| 4.4.3 Year-on-year revenue growth (%) |
| 4.4.4 Units sold per capita |
| 4.4.5 Repeat purchase rate (%) |
| 5 Gambia Sun Care Products Market Trends |
| 6 Gambia Sun Care Products Market Segmentations |
| 6.1 Gambia Sun Care Products Market, By Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Gambia Sun Care Products Market Revenues & Volume, By Self Tanning, 2021-2031F |
| 6.1.3 Gambia Sun Care Products Market Revenues & Volume, By After Sun, 2021-2031F |
| 6.1.4 Gambia Sun Care Products Market Revenues & Volume, By Sun Protection, 2021-2031F |
| 6.2 Gambia Sun Care Products Market, By Distribution Channel |
| 6.2.1 Overview and Analysis |
| 6.2.2 Gambia Sun Care Products Market Revenues & Volume, By Supermarkets/ Hypermarkets, 2021-2031F |
| 6.2.3 Gambia Sun Care Products Market Revenues & Volume, By Specialists Stores, 2021-2031F |
| 6.2.4 Gambia Sun Care Products Market Revenues & Volume, By Online Store, 2021-2031F |
| 6.2.5 Gambia Sun Care Products Market Revenues & Volume, By Others, 2021-2031F |
| 7 Gambia Sun Care Products Market Import-Export Trade Statistics |
| 7.1 Gambia Sun Care Products Market Export to Major Countries |
| 7.2 Gambia Sun Care Products Market Imports from Major Countries |
| 8 Gambia Sun Care Products Market Key Performance Indicators |
| 8.1 Number of new product launches with enhanced sun protection features |
| 8.2 Rate of adoption of sun care products among locals and tourists |
| 8.3 Percentage increase in sales of high SPF (sun protection factor) products |
| 8.4 Average daily usage frequency of sun care products among consumers |
| 9 Gambia Sun Care Products Market - Opportunity Assessment |
| 9.1 Gambia Sun Care Products Market Opportunity Assessment, By Type, 2021 & 2031F |
| 9.2 Gambia Sun Care Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 10 Gambia Sun Care Products Market - Competitive Landscape |
| 10.1 Gambia Sun Care Products Market Revenue Share, By Companies, 2024 |
| 10.2 Gambia Sun Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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