Product Code: ETC4804662 | Publication Date: Nov 2023 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The watches market in The Gambia is a relatively small but growing segment driven by a combination of local demand for affordable fashion watches and an emerging interest in luxury timepieces. While the market for high-end watches remains niche, the demand for quality, durable, and affordable watches is growing among consumers, especially in urban areas. As consumer preferences shift toward stylish yet functional accessories, there is a gradual increase in the presence of both local and international watch brands in retail outlets. Additionally, the rise of e-commerce in the region is helping expand the reach of watches in the Gambia.
The watches market in Gambia is influenced by the growing middle-class population and increasing disposable incomes, which drive demand for both affordable and luxury timepieces. Watches, especially from renowned brands, are increasingly seen as a symbol of status and fashion among Gambian consumers. The expansion of e-commerce platforms has further facilitated access to a wide range of watch brands, increasing consumer choices. Additionally, the younger demographics growing interest in wearable technology and smartwatches has led to an expanding market for innovative timepieces in the country.
The watches market in Gambia faces challenges due to the limited purchasing power of the population and the relatively small size of the luxury goods market. While there is some demand for watches, especially from wealthier individuals and tourists, it is not large enough to sustain a robust market for high-end brands. Additionally, the prevalence of counterfeit watches undermines the growth of genuine brands. Economic instability and fluctuations in exchange rates further complicate the market by making imports more expensive. There is also a lack of awareness and consumer education about the value of quality timepieces, which affects demand for premium products.
The watches market in Gambia is relatively nascent but growing as urbanization and consumer purchasing power increase. The governments policies on import duties and taxes influence the market by affecting the pricing of imported luxury goods. The introduction of a more structured retail environment and the encouragement of local businesses to promote both international and domestic watch brands could help boost market activity. Policies supporting local entrepreneurship and tourism could also play a role in expanding the watches market, catering to both local demand and tourists.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Watches Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Watches Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Watches Market - Industry Life Cycle |
3.4 Gambia Watches Market - Porter's Five Forces |
3.5 Gambia Watches Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Gambia Watches Market Revenues & Volume Share, By Operations, 2021 & 2031F |
3.7 Gambia Watches Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Gambia Watches Market Revenues & Volume Share, By End-Users, 2021 & 2031F |
4 Gambia Watches Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Gambia Watches Market Trends |
6 Gambia Watches Market Segmentations |
6.1 Gambia Watches Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Watches Market Revenues & Volume, By Smart Watches, 2021-2031F |
6.1.3 Gambia Watches Market Revenues & Volume, By Luxury Watches, 2021-2031F |
6.1.4 Gambia Watches Market Revenues & Volume, By Fitness Watches, 2021-2031F |
6.2 Gambia Watches Market, By Operations |
6.2.1 Overview and Analysis |
6.2.2 Gambia Watches Market Revenues & Volume, By Mechanical, 2021-2031F |
6.2.3 Gambia Watches Market Revenues & Volume, By Quartz, 2021-2031F |
6.3 Gambia Watches Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Gambia Watches Market Revenues & Volume, By Hypermarket/ Supermarket, 2021-2031F |
6.3.3 Gambia Watches Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Gambia Watches Market Revenues & Volume, By Online, 2021-2031F |
6.5 Gambia Watches Market, By End-Users |
6.5.1 Overview and Analysis |
6.5.2 Gambia Watches Market Revenues & Volume, By Women, 2021-2031F |
6.5.3 Gambia Watches Market Revenues & Volume, By Unisex, 2021-2031F |
7 Gambia Watches Market Import-Export Trade Statistics |
7.1 Gambia Watches Market Export to Major Countries |
7.2 Gambia Watches Market Imports from Major Countries |
8 Gambia Watches Market Key Performance Indicators |
9 Gambia Watches Market - Opportunity Assessment |
9.1 Gambia Watches Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Gambia Watches Market Opportunity Assessment, By Operations, 2021 & 2031F |
9.3 Gambia Watches Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Gambia Watches Market Opportunity Assessment, By End-Users, 2021 & 2031F |
10 Gambia Watches Market - Competitive Landscape |
10.1 Gambia Watches Market Revenue Share, By Companies, 2024 |
10.2 Gambia Watches Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |