Product Code: ETC4938593 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The wrist watches market in The Gambia is still emerging, with a growing interest in both affordable and luxury watches. The rising middle class and increasing disposable income in urban areas are contributing to the demand for fashionable timepieces. While traditional watches remain popular, the advent of smartwatches is beginning to influence consumer preferences, particularly among younger consumers. The market is largely driven by imported brands, with a few local manufacturers offering affordable options. However, the market faces challenges in terms of high import duties and limited local production capacity, which could hinder growth in the short term.
The wristwatch market in Gambia is primarily driven by a rising demand for affordable, durable, and fashionable timepieces. As disposable incomes increase, consumers in Gambia are seeking wristwatches that provide both practicality and style. Moreover, as the youth population grows and becomes more fashion-conscious, there is a notable increase in the popularity of wristwatches as both functional and fashionable accessories. The influx of international watch brands and local manufacturing initiatives is helping to meet this demand.
The Wrist Watches Market in Gambia faces challenges stemming from economic constraints and changing consumer preferences. Due to the limited disposable income in the country, many consumers opt for cheaper alternatives, often from unbranded or lesser-known manufacturers. Additionally, the market struggles with the growing competition from smartwatches, which are becoming more popular among tech-savvy consumers. The importation of wristwatches is also impacted by high tariffs and logistical challenges, which further increase the cost of branded watches in the market. This makes it difficult for premium watch brands to gain significant traction in Gambia.
The wristwatch market in Gambia is relatively small, with a focus on affordable and functional timepieces. The government has been supportive of small businesses through initiatives that promote local entrepreneurship, which has led to the growth of retail sectors that sell accessories such as wristwatches. Furthermore, Gambias relatively open trade policies and low import duties make it easier to access international watch brands, which benefits the local market. However, the demand for luxury watches is still limited due to the countrys economic conditions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Wrist Watches Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Wrist Watches Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Wrist Watches Market - Industry Life Cycle |
3.4 Gambia Wrist Watches Market - Porter's Five Forces |
3.5 Gambia Wrist Watches Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Gambia Wrist Watches Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Gambia Wrist Watches Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Gambia |
4.2.2 Growing fashion consciousness and preference for accessories |
4.2.3 Rising urbanization and influence of western trends |
4.3 Market Restraints |
4.3.1 High import duties and taxes on luxury goods |
4.3.2 Competition from counterfeit products in the market |
5 Gambia Wrist Watches Market Trends |
6 Gambia Wrist Watches Market Segmentations |
6.1 Gambia Wrist Watches Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Wrist Watches Market Revenues & Volume, By Sport Watches, 2021-2031F |
6.1.3 Gambia Wrist Watches Market Revenues & Volume, By Luxury Watches, 2021-2031F |
6.1.4 Gambia Wrist Watches Market Revenues & Volume, By Diamond Watches, 2021-2031F |
6.1.5 Gambia Wrist Watches Market Revenues & Volume, By Quartz Watches, 2021-2031F |
6.1.6 Gambia Wrist Watches Market Revenues & Volume, By Mechanical Watches, 2021-2031F |
6.1.7 Gambia Wrist Watches Market Revenues & Volume, By Water Resistant Watches, 2021-2031F |
6.1.9 Gambia Wrist Watches Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Gambia Wrist Watches Market Revenues & Volume, By Others, 2021-2031F |
6.2 Gambia Wrist Watches Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Gambia Wrist Watches Market Revenues & Volume, By Daily Use, 2021-2031F |
6.2.3 Gambia Wrist Watches Market Revenues & Volume, By Collection, 2021-2031F |
6.2.4 Gambia Wrist Watches Market Revenues & Volume, By Others, 2021-2031F |
7 Gambia Wrist Watches Market Import-Export Trade Statistics |
7.1 Gambia Wrist Watches Market Export to Major Countries |
7.2 Gambia Wrist Watches Market Imports from Major Countries |
8 Gambia Wrist Watches Market Key Performance Indicators |
8.1 Average selling price of wrist watches |
8.2 Number of new product launches by key players |
8.3 Percentage of consumers in Gambia who own at least one wrist watch |
8.4 Growth in online sales of wrist watches in Gambia |
8.5 Number of authorized retailers selling branded wrist watches |
9 Gambia Wrist Watches Market - Opportunity Assessment |
9.1 Gambia Wrist Watches Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Gambia Wrist Watches Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Gambia Wrist Watches Market - Competitive Landscape |
10.1 Gambia Wrist Watches Market Revenue Share, By Companies, 2024 |
10.2 Gambia Wrist Watches Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |