| Product Code: ETC4380661 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Georgia mobile money market refers to the use of mobile devices for financial transactions, including payments, transfers, and banking services. With the widespread adoption of smartphones and mobile internet connectivity in Georgia, mobile money services have gained popularity, offering convenience and accessibility to users across urban and rural areas. Mobile money platforms enable users to perform various financial activities securely through mobile apps or USSD (Unstructured Supplementary Service Data) codes, driving financial inclusion and digital payment adoption in the country. As Georgia continues to embrace digital banking solutions, the mobile money market is expected to witness further growth and innovation in mobile payment technologies, partnerships with financial institutions, and regulatory frameworks to ensure security and consumer protection.
The Georgia mobile money market is primarily driven by the increasing adoption of smartphones, digital payment solutions, and financial inclusion initiatives. Mobile money services enable users to perform various financial transactions such as money transfers, bill payments, and merchant payments using mobile devices, without the need for traditional banking infrastructure. With the growing smartphone penetration, internet connectivity, and consumer demand for convenient and secure payment options in Georgia, the mobile money market is experiencing rapid growth. Moreover, government policies promoting digital financial services, partnerships between mobile operators and financial institutions, and the rise of fintech startups drive market expansion by offering accessible and affordable banking services to unbanked populations in Georgia.
The Georgia Mobile Money Market faces challenges related to regulatory compliance, interoperability, and customer adoption. Mobile money service providers must navigate a complex regulatory landscape while ensuring compliance with anti-money laundering (AML) and know your customer (KYC) regulations. Additionally, interoperability between different mobile money platforms and traditional banking systems poses a challenge for seamless transactions. Moreover, increasing customer adoption requires building trust, addressing security concerns, and enhancing financial literacy among users.
Recognizing the importance of financial inclusion and digital payments, the Georgia government has implemented policies to promote the mobile money market. These policies may include regulations for mobile banking services, consumer protection measures, and partnerships with financial institutions to expand access to mobile money services and promote cashless transactions in Georgia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Georgia Mobile Money Market Overview |
3.1 Georgia Country Macro Economic Indicators |
3.2 Georgia Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Georgia Mobile Money Market - Industry Life Cycle |
3.4 Georgia Mobile Money Market - Porter's Five Forces |
3.5 Georgia Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Georgia Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Georgia Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Georgia Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Georgia Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Georgia |
4.2.2 Growing adoption of digital payment methods |
4.2.3 Government initiatives to promote cashless transactions |
4.3 Market Restraints |
4.3.1 Lack of awareness and trust in mobile money services |
4.3.2 Limited internet connectivity in rural areas of Georgia |
4.3.3 Regulatory challenges and compliance requirements |
5 Georgia Mobile Money Market Trends |
6 Georgia Mobile Money Market, By Types |
6.1 Georgia Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Georgia Mobile Money Market Revenues & Volume, By Transaction mode, 2021-2031F |
6.1.3 Georgia Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.4 Georgia Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.5 Georgia Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Georgia Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Georgia Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Georgia Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Georgia Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Georgia Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Georgia Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Georgia Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Georgia Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Georgia Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Georgia Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Georgia Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Georgia Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Georgia Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Georgia Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Georgia Mobile Money Market Import-Export Trade Statistics |
7.1 Georgia Mobile Money Market Export to Major Countries |
7.2 Georgia Mobile Money Market Imports from Major Countries |
8 Georgia Mobile Money Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile money users |
8.3 Percentage of population with access to mobile money services |
8.4 Average frequency of mobile money transactions |
8.5 Percentage of digital payments made through mobile money |
9 Georgia Mobile Money Market - Opportunity Assessment |
9.1 Georgia Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Georgia Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Georgia Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Georgia Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Georgia Mobile Money Market - Competitive Landscape |
10.1 Georgia Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Georgia Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |