| Product Code: ETC4423617 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The connected toys market in Ghana offers interactive and educational play experiences for children through the integration of digital technologies such as sensors, connectivity, and augmented reality (AR). Connected toys include smart robots, interactive dolls, educational tablets, and coding kits, which engage children in learning, creativity, and exploration through play. In Ghana, the connected toys market is driven by the rise of digital literacy, parental demand for educational and safe entertainment options, and the growing importance of STEM (science, technology, engineering, and mathematics) education. Toy manufacturers, developers, and educators in Ghana collaborate to design and produce connected toys that stimulate imagination, curiosity, and problem-solving skills in children, while adhering to safety and privacy standards.
The convergence of traditional toys with digital technologies such as IoT, augmented reality, and artificial intelligence is driving the growth of the connected toys market in Ghana. Parents are increasingly seeking interactive and educational toys that offer immersive play experiences, driving demand for connected toy products and applications.
Challenges facing the connected toys market in Ghana include concerns about child safety and data privacy associated with internet-connected toys. Moreover, limited awareness and affordability constraints among consumers may limit the demand for connected toys, impacting market growth and adoption.
Recognizing the potential of connected toys to enhance children`s learning and play experiences, the government may introduce policies to support the connected toys market. These policies could include initiatives to promote research and development in child-safe and educational connected toy technologies, provide incentives for investment in toy manufacturing and software development, and establish standards and regulations for toy safety, privacy, and content appropriateness. Additionally, the government may implement measures to support digital literacy and online safety education for children and parents, facilitate access to connected toy resources and programming tools for educators and developers, and promote collaboration between toy companies, technology firms, and child development experts to create engaging and enriching connected toy experiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Connected Toys Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Connected Toys Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Connected Toys Market - Industry Life Cycle |
3.4 Ghana Connected Toys Market - Porter's Five Forces |
3.5 Ghana Connected Toys Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.6 Ghana Connected Toys Market Revenues & Volume Share, By Interfacing Device , 2021 & 2031F |
3.7 Ghana Connected Toys Market Revenues & Volume Share, By Age Group , 2021 & 2031F |
3.8 Ghana Connected Toys Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Ghana Connected Toys Market Revenues & Volume Share, By Technology, 2021 & 2031F |
4 Ghana Connected Toys Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Ghana, leading to higher demand for connected toys. |
4.2.2 Growing adoption of smart devices among children and parents in Ghana. |
4.2.3 Rising disposable income levels, allowing for increased spending on technologically advanced toys. |
4.3 Market Restraints |
4.3.1 Limited access to high-speed internet in some regions of Ghana, hindering the adoption of connected toys. |
4.3.2 Concerns regarding data privacy and security associated with connected toys, leading to hesitancy among consumers. |
5 Ghana Connected Toys Market Trends |
6 Ghana Connected Toys Market, By Types |
6.1 Ghana Connected Toys Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Ghana Connected Toys Market Revenues & Volume, By Application , 2021-2031F |
6.1.3 Ghana Connected Toys Market Revenues & Volume, By Education, 2021-2031F |
6.1.4 Ghana Connected Toys Market Revenues & Volume, By Entertainment, 2021-2031F |
6.1.5 Ghana Connected Toys Market Revenues & Volume, By Other Applications, 2021-2031F |
6.2 Ghana Connected Toys Market, By Interfacing Device |
6.2.1 Overview and Analysis |
6.2.2 Ghana Connected Toys Market Revenues & Volume, By Smartphone/Tablet, 2021-2031F |
6.2.3 Ghana Connected Toys Market Revenues & Volume, By PC/Laptop, 2021-2031F |
6.3 Ghana Connected Toys Market, By Age Group |
6.3.1 Overview and Analysis |
6.3.2 Ghana Connected Toys Market Revenues & Volume, By 15 Years, 2021-2031F |
6.3.3 Ghana Connected Toys Market Revenues & Volume, By 68 Years, 2021-2031F |
6.3.4 Ghana Connected Toys Market Revenues & Volume, By 9-12 Years, 2021-2031F |
6.3.5 Ghana Connected Toys Market Revenues & Volume, By 13-19 Years, 2021-2031F |
6.4 Ghana Connected Toys Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Ghana Connected Toys Market Revenues & Volume, By Online, 2021-2031F |
6.4.3 Ghana Connected Toys Market Revenues & Volume, By Offline, 2021-2031F |
6.5 Ghana Connected Toys Market, By Technology |
6.5.1 Overview and Analysis |
6.5.2 Ghana Connected Toys Market Revenues & Volume, By Wi-Fi, 2021-2031F |
6.5.3 Ghana Connected Toys Market Revenues & Volume, By Bluetooth, 2021-2031F |
6.5.4 Ghana Connected Toys Market Revenues & Volume, By Other Technologies, 2021-2031F |
7 Ghana Connected Toys Market Import-Export Trade Statistics |
7.1 Ghana Connected Toys Market Export to Major Countries |
7.2 Ghana Connected Toys Market Imports from Major Countries |
8 Ghana Connected Toys Market Key Performance Indicators |
8.1 Average time spent by children on connected toys per day. |
8.2 Number of new entrants or expansions of companies offering connected toys in the Ghana market. |
8.3 Percentage of parents willing to invest in educational connected toys for their children. |
9 Ghana Connected Toys Market - Opportunity Assessment |
9.1 Ghana Connected Toys Market Opportunity Assessment, By Application , 2021 & 2031F |
9.2 Ghana Connected Toys Market Opportunity Assessment, By Interfacing Device , 2021 & 2031F |
9.3 Ghana Connected Toys Market Opportunity Assessment, By Age Group , 2021 & 2031F |
9.4 Ghana Connected Toys Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Ghana Connected Toys Market Opportunity Assessment, By Technology, 2021 & 2031F |
10 Ghana Connected Toys Market - Competitive Landscape |
10.1 Ghana Connected Toys Market Revenue Share, By Companies, 2024 |
10.2 Ghana Connected Toys Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |