Product Code: ETC320936 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Ghana Cosmetic Products Market is poised for steady growth rate improvements from 2025 to 2029. From 7.41% in 2025, the growth rate steadily ascends to 15.55% in 2029.
The Cosmetic Products market in Ghana is projected to grow at a growing growth rate of 8.66% by 2027, highlighting the country's increasing focus on advanced technologies within the Africa region, where Egypt holds the dominant position, followed closely by South Africa, Ethiopia, Algeria and Nigeria, shaping overall regional demand.
The cosmetic products market in Ghana encompasses a wide range of beauty and personal care items including skincare, haircare, makeup, fragrances, and toiletries. With the growing focus on personal grooming and appearance, the demand for cosmetic products is increasing among consumers in Ghana. Local and international brands offer a variety of cosmetic products tailored to the needs and preferences of Ghana consumers, catering to diverse age groups, skin types, and lifestyles. Beauty retailers, pharmacies, and online platforms in Ghana provide access to a comprehensive range of cosmetic products, enabling consumers to enhance their beauty and well-being.
The growing consumer focus on personal grooming, appearance enhancement, and self-care in Ghana is driving the growth of the cosmetic products market. Cosmetic products such as skincare, haircare, and makeup offer solutions for enhancing beauty, maintaining hygiene, and addressing specific skin and hair concerns, driving market expansion and innovation.
The cosmetic products market in Ghana encounters challenges such as counterfeit products and unregulated beauty standards affecting consumer trust and brand loyalty. Additionally, distribution challenges and marketing regulations may impact the accessibility and promotion of cosmetic brands in the market.
To support the cosmetic products market, the government may implement policies aimed at promoting consumer safety, product quality, and industry innovation in the cosmetics sector. These policies could include regulations to establish safety standards and labeling requirements for cosmetic products, mandate registration and approval processes for new cosmetics formulations and ingredients, and provide oversight and enforcement mechanisms to ensure compliance with regulatory requirements. Additionally, the government may prioritize efforts to foster research and development in cosmetics science and technology, support entrepreneurship and small business development in the cosmetics industry, and promote consumer education and awareness about safe and responsible cosmetic use.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Cosmetic Products Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Cosmetic Products Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Cosmetic Products Market - Industry Life Cycle |
3.4 Ghana Cosmetic Products Market - Porter's Five Forces |
3.5 Ghana Cosmetic Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana Cosmetic Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ghana Cosmetic Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in Ghana leading to increased spending on cosmetic products. |
4.2.2 Increasing awareness and adoption of beauty and personal care products among the Ghanaian population. |
4.2.3 Expansion of distribution channels and retail outlets for cosmetic products in Ghana. |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetic products, leading to higher prices for consumers. |
4.3.2 Limited availability of high-quality raw materials locally, resulting in dependency on imports. |
4.3.3 Competition from counterfeit products impacting the credibility and trust in the market. |
5 Ghana Cosmetic Products Market Trends |
6 Ghana Cosmetic Products Market, By Types |
6.1 Ghana Cosmetic Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Cosmetic Products Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Ghana Cosmetic Products Market Revenues & Volume, By Skin Care Products, 2021-2031F |
6.1.4 Ghana Cosmetic Products Market Revenues & Volume, By Color Cosmetics, 2021-2031F |
6.1.5 Ghana Cosmetic Products Market Revenues & Volume, By Hair Care Products, 2021-2031F |
6.1.6 Ghana Cosmetic Products Market Revenues & Volume, By Fragrance And Deodorants, 2021-2031F |
6.1.7 Ghana Cosmetic Products Market Revenues & Volume, By Sun Care Products, 2021-2031F |
6.1.8 Ghana Cosmetic Products Market Revenues & Volume, By Soaps, Bath, & Shower Products, 2021-2031F |
6.1.9 Ghana Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2021-2031F |
6.1.10 Ghana Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2021-2031F |
6.2 Ghana Cosmetic Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Ghana Cosmetic Products Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.2.3 Ghana Cosmetic Products Market Revenues & Volume, By Pharmacy & Drug Stores, 2021-2031F |
6.2.4 Ghana Cosmetic Products Market Revenues & Volume, By Department Stores, 2021-2031F |
6.2.5 Ghana Cosmetic Products Market Revenues & Volume, By Direct Selling, 2021-2031F |
6.2.6 Ghana Cosmetic Products Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.7 Ghana Cosmetic Products Market Revenues & Volume, By Beauty Salons, 2021-2031F |
6.2.8 Ghana Cosmetic Products Market Revenues & Volume, By Others, 2021-2031F |
6.2.9 Ghana Cosmetic Products Market Revenues & Volume, By Others, 2021-2031F |
7 Ghana Cosmetic Products Market Import-Export Trade Statistics |
7.1 Ghana Cosmetic Products Market Export to Major Countries |
7.2 Ghana Cosmetic Products Market Imports from Major Countries |
8 Ghana Cosmetic Products Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for cosmetic brands in Ghana. |
8.2 Number of new product launches and innovations in the Ghanaian cosmetic market. |
8.3 Growth in the number of beauty and cosmetic influencers and bloggers in Ghana. |
9 Ghana Cosmetic Products Market - Opportunity Assessment |
9.1 Ghana Cosmetic Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana Cosmetic Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ghana Cosmetic Products Market - Competitive Landscape |
10.1 Ghana Cosmetic Products Market Revenue Share, By Companies, 2024 |
10.2 Ghana Cosmetic Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |