Product Code: ETC4458237 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Ghana Electronic Article Surveillance (EAS) market is witnessing steady growth driven by the increasing adoption of retail security solutions to combat theft and shoplifting. The market is primarily fueled by the expanding retail sector, especially in major cities like Accra and Kumasi. Key players in the Ghana EAS market include global security solution providers offering a range of EAS systems such as RFID tags, security gates, and labels to retailers. The demand for EAS systems is also being supported by the rising awareness among retailers about the benefits of loss prevention and inventory management. Furthermore, the government`s initiatives to enhance security measures in commercial establishments are expected to further boost the growth of the EAS market in Ghana.
The Ghana Electronic Article Surveillance (EAS) market is experiencing growth due to increasing concerns about retail theft and the need for enhanced security measures. The adoption of EAS technology by retailers and businesses to prevent shoplifting and reduce inventory shrinkage is a significant trend in the market. Opportunities exist for EAS solution providers to offer advanced systems that integrate with other security technologies, such as video surveillance and inventory management systems. Additionally, the increasing number of retail stores and shopping malls in Ghana is driving the demand for EAS systems. Collaborations with retailers, offering customized solutions, and providing training and support services are key strategies for companies looking to capitalize on the growing EAS market in Ghana.
In the Ghana Electronic Article Surveillance (EAS) market, challenges include the high cost of implementing EAS systems, which can be prohibitive for many retailers, particularly smaller businesses. Additionally, there is a lack of awareness and understanding about the benefits of EAS technology among some retailers, leading to resistance in adoption. Limited availability of skilled professionals for installation and maintenance of EAS systems is another hurdle. Furthermore, issues related to power supply and internet connectivity in certain regions can impact the effectiveness of EAS systems. Finally, the prevalence of counterfeit EAS tags and devices in the market poses a challenge to the reliability and security of EAS systems in Ghana. Overcoming these challenges will require increased education, affordable solutions, and improved infrastructure to support the growth of the EAS market in Ghana.
The Ghana Electronic Article Surveillance (EAS) Market is primarily driven by the increasing adoption of advanced security systems in retail stores to prevent theft and reduce inventory shrinkage. The rise in organized retail, growth of supermarkets and malls, and the expanding e-commerce sector are also key factors fueling the demand for EAS systems. Additionally, the need for efficient loss prevention solutions, technological advancements in EAS technology such as RFID and acousto-magnetic systems, and the increasing awareness among retailers about the benefits of EAS in improving operational efficiency and customer experience are driving the market growth in Ghana. Moreover, stringent regulations regarding theft prevention and the growing focus on enhancing customer shopping experience are further propelling the adoption of EAS systems in the country.
In Ghana, the Electronic Article Surveillance (EAS) market is regulated by the National Communications Authority (NCA). The NCA oversees the spectrum allocation and licensing for EAS technologies to ensure compliance with security and privacy standards. Additionally, the Ghana Standards Authority (GSA) sets guidelines for the manufacturing and installation of EAS systems to ensure product quality and effectiveness. Import and export regulations are managed by the Ghana Revenue Authority (GRA) to monitor the flow of EAS equipment in and out of the country. Overall, government policies aim to promote the growth of the EAS market in Ghana while safeguarding consumer rights and maintaining industry standards.
The future outlook for the Ghana Electronic Article Surveillance (EAS) Market appears promising, driven by the increasing adoption of retail security solutions to combat theft and shoplifting. The market is expected to experience steady growth due to the rising number of retail stores, supermarkets, and shopping malls in the country. Additionally, advancements in EAS technology such as RFID and acousto-magnetic systems are likely to further fuel market expansion. The growing awareness among retailers regarding the benefits of EAS systems in improving inventory management and reducing shrinkage will also contribute to market growth. However, factors such as high initial investment costs and limited awareness among small retailers may present some challenges to market penetration. Overall, the Ghana EAS market is poised for growth in the coming years as the retail sector continues to expand and prioritize security measures.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Electronic Article Surveillance Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Electronic Article Surveillance Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Electronic Article Surveillance Market - Industry Life Cycle |
3.4 Ghana Electronic Article Surveillance Market - Porter's Five Forces |
3.5 Ghana Electronic Article Surveillance Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Ghana Electronic Article Surveillance Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Ghana Electronic Article Surveillance Market Revenues & Volume Share, By Technology, 2021 & 2031F |
4 Ghana Electronic Article Surveillance Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the need for theft prevention and security measures in retail stores. |
4.2.2 Rising adoption of electronic article surveillance systems to combat shoplifting and organized retail crime. |
4.2.3 Growth of the retail sector in Ghana leading to higher demand for security solutions. |
4.3 Market Restraints |
4.3.1 High initial investment costs associated with installing electronic article surveillance systems. |
4.3.2 Lack of skilled professionals for the installation and maintenance of these systems. |
4.3.3 Concerns regarding privacy and data security related to electronic surveillance systems. |
5 Ghana Electronic Article Surveillance Market Trends |
6 Ghana Electronic Article Surveillance Market, By Types |
6.1 Ghana Electronic Article Surveillance Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Ghana Electronic Article Surveillance Market Revenues & Volume, By Component, 2021 - 2031F |
6.1.3 Ghana Electronic Article Surveillance Market Revenues & Volume, By Tags, 2021 - 2031F |
6.1.4 Ghana Electronic Article Surveillance Market Revenues & Volume, By Antennas & Detachers, 2021 - 2031F |
6.2 Ghana Electronic Article Surveillance Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Ghana Electronic Article Surveillance Market Revenues & Volume, By Apparel and Fashion Accessories Stores, 2021 - 2031F |
6.2.3 Ghana Electronic Article Surveillance Market Revenues & Volume, By Supermarkets and Mass Merchandise Stores, 2021 - 2031F |
6.2.4 Ghana Electronic Article Surveillance Market Revenues & Volume, By Drug and HealthProductStores, 2021 - 2031F |
6.2.5 Ghana Electronic Article Surveillance Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Ghana Electronic Article Surveillance Market, By Technology |
6.3.1 Overview and Analysis |
6.3.2 Ghana Electronic Article Surveillance Market Revenues & Volume, By Video Wall, 2021 - 2031F |
6.3.3 Ghana Electronic Article Surveillance Market Revenues & Volume, By Acousto-Magnetic, 2021 - 2031F |
6.3.4 Ghana Electronic Article Surveillance Market Revenues & Volume, By Electro Magnetic, 2021 - 2031F |
6.3.5 Ghana Electronic Article Surveillance Market Revenues & Volume, By Radio Frequency, 2021 - 2031F |
6.3.6 Ghana Electronic Article Surveillance Market Revenues & Volume, By Microwave, 2021 - 2031F |
7 Ghana Electronic Article Surveillance Market Import-Export Trade Statistics |
7.1 Ghana Electronic Article Surveillance Market Export to Major Countries |
7.2 Ghana Electronic Article Surveillance Market Imports from Major Countries |
8 Ghana Electronic Article Surveillance Market Key Performance Indicators |
8.1 Rate of adoption of electronic article surveillance systems by retail stores in Ghana. |
8.2 Number of reported incidents of theft or shoplifting in stores before and after the implementation of surveillance systems. |
8.3 Customer satisfaction levels with the security measures in place. |
9 Ghana Electronic Article Surveillance Market - Opportunity Assessment |
9.1 Ghana Electronic Article Surveillance Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Ghana Electronic Article Surveillance Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Ghana Electronic Article Surveillance Market Opportunity Assessment, By Technology, 2021 & 2031F |
10 Ghana Electronic Article Surveillance Market - Competitive Landscape |
10.1 Ghana Electronic Article Surveillance Market Revenue Share, By Companies, 2024 |
10.2 Ghana Electronic Article Surveillance Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |