Ghana Laundry Care Products Market (2020-2026) | Revenue, Industry, Size, Companies, Analysis, Share, Growth, COVID-19 IMPACT, Value, Outlook, Trends & Forecast
Market Forecast By Product Type (Detergent, Fabric Softener, Bleach, Speciality Products), By Product Form Type (Bar/Cake, Powder, Liquid), By Distribution Channel (Online, Offline) And Competitive Landscape
| Product Code: ETC006136 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Ghana Laundry Care Products Market Size Growth Rate
The Ghana Laundry Care Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate starts at 9.02% in 2025 and reaches 12.15% by 2029.
Laundry Care Products Market: Ghana vs Top 5 Major Economies in 2027 (Africa)
The Laundry Care Products market in Ghana is projected to grow at a growing growth rate of 8.61% by 2027, highlighting the country's increasing focus on advanced technologies within the Africa region, where Egypt holds the dominant position, followed closely by South Africa, Ethiopia, Algeria and Nigeria, shaping overall regional demand.
Ghana Laundry Care Products Market Synopsis
Ghana has seen a surge in demand for laundry care products, such as detergents and fabric softeners, due to growth in urbanization and increasing access to affordable consumer goods. This is supported by the rising disposable incomes of families living in Ghana. According to 6Wresearch Country Report on Laundry Care Products Market Overview 2020, the market was valued at USD 144 million (GHS 825 million) in 2019. The trend is expected to continue over the forecast period with an anticipated CAGR of 4%.
The major players operating in this sector are Unilever Ghana Limited, PZ Cussons Ghana Ltd., Godrej Consumer Products Ltd., Henkel Corporation and GHACEM among others. These players offer various types of laundry care products such as liquid detergent, powder detergent, fabric softener sheets & liquids etc. Unilever dominates the industry with its brands Omo and Surf Excel which together account for more than 50% of sales value share
Key Highlights of the Report:
- Ghana Laundry Care Products Market Outlook
- Market Size of Ghana Laundry Care Products Market, 2019
- Forecast of Ghana Laundry Care Products Market, 2026
- Historical Data and Forecast of Ghana Laundry Care Products Revenues & Volume for the Period 2016 - 2026
- Ghana Laundry Care Products Market Trend Evolution
- Ghana Laundry Care Products Market Drivers and Challenges
- Ghana Laundry Care Products Price Trends
- Ghana Laundry Care Products Porter's Five Forces
- Ghana Laundry Care Products Industry Life Cycle
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Product Type for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Detergent for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Fabric Softener for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Bleach for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Speciality Products for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Product Form Type for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Bar/Cake for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Powder for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Liquid for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Distribution Channel for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Online for the Period 2016 - 2026
- Historical Data and Forecast of Ghana Laundry Care Products Market Revenues & Volume By Offline for the Period 2016 - 2026
- Ghana Laundry Care Products Import Export Trade Statistics
- Market Opportunity Assessment By Product Type
- Market Opportunity Assessment By Product Form Type
- Market Opportunity Assessment By Distribution Channel
- Ghana Laundry Care Products Top Companies Market Share
- Ghana Laundry Care Products Competitive Benchmarking By Technical and Operational Parameters
- Ghana Laundry Care Products Company Profiles
- Ghana Laundry Care Products Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Laundry Care Products Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Laundry Care Products Market Revenues & Volume, 2019 & 2026F |
3.3 Ghana Laundry Care Products Market - Industry Life Cycle |
3.4 Ghana Laundry Care Products Market - Porter's Five Forces |
3.5 Ghana Laundry Care Products Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Ghana Laundry Care Products Market Revenues & Volume Share, By Product Form Type, 2019 & 2026F |
3.8 Ghana Laundry Care Products Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Ghana Laundry Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Laundry Care Products Market Trends |
6 Ghana Laundry Care Products Market, By Types |
6.1 Ghana Laundry Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Laundry Care Products Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Ghana Laundry Care Products Market Revenues & Volume, By Detergent, 2016 - 2026F |
6.1.4 Ghana Laundry Care Products Market Revenues & Volume, By Fabric Softener, 2016 - 2026F |
6.1.5 Ghana Laundry Care Products Market Revenues & Volume, By Bleach, 2016 - 2026F |
6.1.6 Ghana Laundry Care Products Market Revenues & Volume, By Speciality Products, 2016 - 2026F |
6.2 Ghana Laundry Care Products Market, By Product Form Type |
6.2.1 Overview and Analysis |
6.2.2 Ghana Laundry Care Products Market Revenues & Volume, By Bar/Cake, 2016 - 2026F |
6.2.3 Ghana Laundry Care Products Market Revenues & Volume, By Powder, 2016 - 2026F |
6.2.4 Ghana Laundry Care Products Market Revenues & Volume, By Liquid, 2016 - 2026F |
6.4 Ghana Laundry Care Products Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Ghana Laundry Care Products Market Revenues & Volume, By Online, 2016 - 2026F |
6.4.3 Ghana Laundry Care Products Market Revenues & Volume, By Offline, 2016 - 2026F |
7 Ghana Laundry Care Products Market Import-Export Trade Statistics |
7.1 Ghana Laundry Care Products Market Export to Major Countries |
7.2 Ghana Laundry Care Products Market Imports from Major Countries |
8 Ghana Laundry Care Products Market Key Performance Indicators |
9 Ghana Laundry Care Products Market - Opportunity Assessment |
9.1 Ghana Laundry Care Products Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Ghana Laundry Care Products Market Opportunity Assessment, By Product Form Type, 2019 & 2026F |
9.4 Ghana Laundry Care Products Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Ghana Laundry Care Products Market - Competitive Landscape |
10.1 Ghana Laundry Care Products Market Revenue Share, By Companies, 2019 |
10.2 Ghana Laundry Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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