| Product Code: ETC7330501 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Liquid Makeup Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Liquid Makeup Market - Industry Life Cycle |
3.4 Ghana Liquid Makeup Market - Porter's Five Forces |
3.5 Ghana Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Ghana Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ghana Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Ghana leading to higher purchasing power for cosmetics. |
4.2.2 Growing beauty and cosmetics industry in Ghana attracting more international brands to enter the market. |
4.2.3 Changing consumer preferences towards liquid makeup products over traditional forms like powders and creams. |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetics impacting the affordability of liquid makeup products. |
4.3.2 Limited availability of premium and high-quality liquid makeup brands in the Ghanaian market. |
4.3.3 Cultural norms and preferences favoring natural beauty and minimal makeup looks, potentially hindering the demand for liquid makeup products. |
5 Ghana Liquid Makeup Market Trends |
6 Ghana Liquid Makeup Market, By Types |
6.1 Ghana Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Ghana Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Ghana Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Ghana Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 Ghana Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 Ghana Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 Ghana Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Ghana Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Ghana Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Ghana Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 Ghana Liquid Makeup Market Import-Export Trade Statistics |
7.1 Ghana Liquid Makeup Market Export to Major Countries |
7.2 Ghana Liquid Makeup Market Imports from Major Countries |
8 Ghana Liquid Makeup Market Key Performance Indicators |
8.1 Number of new liquid makeup product launches in the Ghanaian market. |
8.2 Growth in the number of beauty influencers and makeup artists promoting liquid makeup products in Ghana. |
8.3 Increase in the number of beauty stores and outlets stocking a variety of liquid makeup brands. |
9 Ghana Liquid Makeup Market - Opportunity Assessment |
9.1 Ghana Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Ghana Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ghana Liquid Makeup Market - Competitive Landscape |
10.1 Ghana Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 Ghana Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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