Product Code: ETC278516 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Mobile wallet services enable contactless payments, money transfers, and financial transactions using mobile devices and digital wallets. In Ghana, the mobile wallet market supports cashless payment initiatives, financial inclusion efforts, and e-commerce growth, driving adoption of mobile payment apps, NFC (Near Field Communication) technology, and QR code payments.
The Ghana mobile wallet market is driven by the increasing adoption of mobile payment solutions and digital financial services, fueled by the expansion of mobile networks, smartphone penetration, and government initiatives to promote financial inclusion. Mobile wallets enable users to store, send, and receive money electronically using their smartphones, providing a convenient and secure alternative to traditional cash and card-based transactions. With the rise of mobile commerce, peer-to-peer payments, and remittances in Ghana, there`s a growing demand for mobile wallet solutions that offer interoperability, ease of use, and affordability to consumers and businesses. Moreover, the integration of mobile wallets with other financial services, such as bill payments, merchant transactions, and savings accounts, drives innovation and market expansion in the country, enabling access to a wide range of financial products and services through mobile devices.
Challenges in the mobile wallet market include interoperability issues between different payment systems and the need for user trust and adoption. Additionally, security concerns and regulatory compliance impact market growth.
To promote digital payments and financial inclusion in Ghana, the government has implemented policies to support the growth of the mobile wallet market. Initiatives include promoting regulatory frameworks that facilitate the deployment and operation of mobile wallet services, ensuring interoperability and compatibility of mobile payment systems, and fostering partnerships between financial institutions, telecom operators, and regulatory agencies to enhance accessibility, affordability, and usability of mobile wallet solutions for consumers and businesses.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Mobile Wallet Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Mobile Wallet Market - Industry Life Cycle |
3.4 Ghana Mobile Wallet Market - Porter's Five Forces |
3.5 Ghana Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Ghana Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Ghana Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Ghana Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Ghana |
4.2.2 Government initiatives promoting digital payments |
4.2.3 Growing adoption of mobile banking services |
4.2.4 Rise in e-commerce transactions in Ghana |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure in some regions of Ghana |
4.3.2 Low levels of financial literacy among the population |
4.3.3 Security concerns related to mobile wallet transactions |
5 Ghana Mobile Wallet Market Trends |
6 Ghana Mobile Wallet Market, By Types |
6.1 Ghana Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Ghana Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Ghana Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Ghana Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Ghana Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Ghana Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Ghana Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Ghana Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Ghana Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Ghana Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Ghana Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Ghana Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Ghana Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Ghana Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Ghana Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Ghana Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Ghana Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Ghana Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Ghana Mobile Wallet Market Import-Export Trade Statistics |
7.1 Ghana Mobile Wallet Market Export to Major Countries |
7.2 Ghana Mobile Wallet Market Imports from Major Countries |
8 Ghana Mobile Wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile wallet users |
8.3 Frequency of mobile wallet usage |
8.4 Growth in the number of merchants accepting mobile wallet payments |
8.5 Customer satisfaction ratings for mobile wallet services |
9 Ghana Mobile Wallet Market - Opportunity Assessment |
9.1 Ghana Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Ghana Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Ghana Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Ghana Mobile Wallet Market - Competitive Landscape |
10.1 Ghana Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Ghana Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |