Product Code: ETC041677 | Publication Date: Jan 2021 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Ghana Newspaper Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 0.15% in 2025, the growth rate steadily ascends to 0.21% in 2029.
The Newspaper market in Ghana is projected to grow at a stable growth rate of 0.16% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The newspaper market in Ghana remains an important source of news and information for the population, with several newspapers catering to diverse interests and audiences across the country.
The Ghana newspaper market experiences growth driven by factors such as literacy rates, urbanization, and the proliferation of digital media platforms. Despite the rise of online news consumption, newspapers remain a vital source of information for many Ghanas, especially in rural areas with limited internet access. Factors such as political events, economic developments, and social issues influence newspaper readership and advertising revenues, shaping the competitive landscape of the newspaper market in Ghana.
Challenges in the newspaper market include declining readership and advertising revenues due to digital media competition. Additionally, distribution challenges and changing consumer preferences impact market sustainability.
Recognizing the role of the media in promoting democracy, public awareness, and socio-economic development, the government has prioritized policies to support the growth of the newspaper market. Initiatives include promoting freedom of the press, media pluralism, and access to information, ensuring compliance with media regulation and licensing requirements. By fostering partnerships between newspaper publishers, journalists, and regulatory authorities, the government aims to enhance journalistic professionalism, editorial independence, and public trust in the newspaper industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Newspaper Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Newspaper Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Newspaper Market - Industry Life Cycle |
3.4 Ghana Newspaper Market - Porter's Five Forces |
3.5 Ghana Newspaper Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 Ghana Newspaper Market Revenues & Volume Share, By Business Model, 2021 & 2031F |
4 Ghana Newspaper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Newspaper Market Trends |
6 Ghana Newspaper Market, By Types |
6.1 Ghana Newspaper Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 Ghana Newspaper Market Revenues & Volume, By Platform, 2021-2031F |
6.1.3 Ghana Newspaper Market Revenues & Volume, By Print, 2021-2031F |
6.1.4 Ghana Newspaper Market Revenues & Volume, By Digital, 2021-2031F |
6.2 Ghana Newspaper Market, By Business Model |
6.2.1 Overview and Analysis |
6.2.2 Ghana Newspaper Market Revenues & Volume, By Subscription, 2021-2031F |
6.2.3 Ghana Newspaper Market Revenues & Volume, By Advertising, 2021-2031F |
7 Ghana Newspaper Market Import-Export Trade Statistics |
7.1 Ghana Newspaper Market Export to Major Countries |
7.2 Ghana Newspaper Market Imports from Major Countries |
8 Ghana Newspaper Market Key Performance Indicators |
9 Ghana Newspaper Market - Opportunity Assessment |
9.1 Ghana Newspaper Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 Ghana Newspaper Market Opportunity Assessment, By Business Model, 2021 & 2031F |
10 Ghana Newspaper Market - Competitive Landscape |
10.1 Ghana Newspaper Market Revenue Share, By Companies, 2024 |
10.2 Ghana Newspaper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |