Product Code: ETC7333154 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The on-demand transportation market in Ghana is rapidly evolving, driven by the increasing adoption of technology and smartphone usage. Key players such as Uber, Bolt, and Yango are competing in this growing market, offering ride-hailing services to meet the transportation needs of consumers. These platforms provide convenient, affordable, and reliable transportation options, especially in urban areas like Accra and Kumasi. In addition to traditional ride-hailing services, some companies are also expanding their offerings to include food delivery and other on-demand services. Challenges such as regulatory issues, infrastructure limitations, and competition continue to impact the market, but the overall outlook remains positive as more Ghanaians embrace the convenience and efficiency of on-demand transportation services.
Currently, in the Ghanaian on-demand transportation market, there is a growing trend towards the adoption of technology-based platforms that connect riders with drivers, similar to popular services like Uber and Bolt. These platforms are offering convenience, reliability, and transparency to users, as well as providing additional income opportunities for drivers. Additionally, there is a noticeable shift towards the use of electric vehicles and motorcycles for transportation services, driven by the need for sustainable and eco-friendly options in urban areas. The market is also seeing increased competition among service providers, leading to improved quality of service and competitive pricing. Overall, the on-demand transportation market in Ghana is evolving rapidly, with a focus on innovation, efficiency, and sustainability.
In the Ghanaian on-demand transportation market, several challenges are faced. One major challenge is the lack of reliable mapping and addressing systems in some areas, making it difficult for drivers to locate passengers accurately. Additionally, the high cost of data and internet services in Ghana can hinder the growth of on-demand transportation platforms, as both drivers and passengers rely heavily on internet connectivity for bookings and communication. Safety and security concerns also pose a challenge, with incidents of crime and harassment reported in some instances. Moreover, the regulatory environment in Ghana can be complex and inconsistent, creating uncertainty for on-demand transportation companies operating in the market. Overall, addressing these challenges will be crucial for the sustainable growth and success of on-demand transportation services in Ghana.
In the Ghanaian on-demand transportation market, there are several investment opportunities worth considering. With the rise of smartphone usage and increasing internet penetration in Ghana, there is a growing demand for convenient and efficient transportation services. Investing in a ride-hailing platform that caters to the local market preferences and regulatory requirements could yield significant returns. Additionally, opportunities exist in providing last-mile delivery services for e-commerce companies looking to reach customers in urban and peri-urban areas. Investing in technology solutions that optimize route planning, improve driver efficiency, and enhance customer experience can also be lucrative in this market. Overall, the Ghanaian on-demand transportation market presents attractive opportunities for investors looking to capitalize on the country`s evolving mobility landscape.
The government of Ghana has implemented policies to regulate the on-demand transportation market, particularly focusing on ride-hailing services such as Uber and Bolt. These policies include requirements for drivers to obtain permits, undergo background checks, and have valid insurance coverage. The government has also set minimum safety standards for vehicles used by these services and imposed regulations on fare pricing to protect consumers. Additionally, there are discussions around potential regulations to ensure fair competition and address concerns related to labor rights and taxation within the on-demand transportation industry. Overall, the government aims to strike a balance between promoting innovation and ensuring the safety and welfare of both drivers and passengers in the evolving on-demand transportation market in Ghana.
The future outlook for the on-demand transportation market in Ghana appears promising, driven by increasing urbanization, rising disposable incomes, and growing technological advancements. With the penetration of smartphones and the internet, there is a growing trend towards digital solutions for transportation services, leading to a surge in demand for ride-hailing and delivery services. The market is likely to witness further expansion and competition with the entry of new players and innovative business models. However, challenges such as regulatory issues, infrastructure constraints, and the need for improved payment solutions may impact the market`s growth. Overall, the Ghana on-demand transportation market is expected to continue its upward trajectory, offering opportunities for both existing and new entrants to capitalize on the evolving consumer preferences and market dynamics.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana On demand Transportation Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana On demand Transportation Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana On demand Transportation Market - Industry Life Cycle |
3.4 Ghana On demand Transportation Market - Porter's Five Forces |
3.5 Ghana On demand Transportation Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana On demand Transportation Market Revenues & Volume Share, By Business Model, 2021 & 2031F |
3.7 Ghana On demand Transportation Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.8 Ghana On demand Transportation Market Revenues & Volume Share, By Autonomy Level, 2021 & 2031F |
3.9 Ghana On demand Transportation Market Revenues & Volume Share, By Power Source, 2021 & 2031F |
3.10 Ghana On demand Transportation Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Ghana On demand Transportation Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana On demand Transportation Market Trends |
6 Ghana On demand Transportation Market, By Types |
6.1 Ghana On demand Transportation Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana On demand Transportation Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Ghana On demand Transportation Market Revenues & Volume, By Ride-sharing, 2021- 2031F |
6.1.4 Ghana On demand Transportation Market Revenues & Volume, By Vehicle Rental/Leasing, 2021- 2031F |
6.1.5 Ghana On demand Transportation Market Revenues & Volume, By Ride Sourcing, 2021- 2031F |
6.2 Ghana On demand Transportation Market, By Business Model |
6.2.1 Overview and Analysis |
6.2.2 Ghana On demand Transportation Market Revenues & Volume, By P2P, 2021- 2031F |
6.2.3 Ghana On demand Transportation Market Revenues & Volume, By B2B, 2021- 2031F |
6.2.4 Ghana On demand Transportation Market Revenues & Volume, By B2C, 2021- 2031F |
6.3 Ghana On demand Transportation Market, By Vehicle Type |
6.3.1 Overview and Analysis |
6.3.2 Ghana On demand Transportation Market Revenues & Volume, By Passenger Cars, 2021- 2031F |
6.3.3 Ghana On demand Transportation Market Revenues & Volume, By Light Commercial Vehicles, 2021- 2031F |
6.3.4 Ghana On demand Transportation Market Revenues & Volume, By Heavy Commercial Vehicles, 2021- 2031F |
6.3.5 Ghana On demand Transportation Market Revenues & Volume, By Buses & Coaches, 2021- 2031F |
6.3.6 Ghana On demand Transportation Market Revenues & Volume, By Micro-mobility, 2021- 2031F |
6.4 Ghana On demand Transportation Market, By Autonomy Level |
6.4.1 Overview and Analysis |
6.4.2 Ghana On demand Transportation Market Revenues & Volume, By Manual, 2021- 2031F |
6.4.3 Ghana On demand Transportation Market Revenues & Volume, By Semi-autonomous, 2021- 2031F |
6.4.4 Ghana On demand Transportation Market Revenues & Volume, By Autonomous, 2021- 2031F |
6.5 Ghana On demand Transportation Market, By Power Source |
6.5.1 Overview and Analysis |
6.5.2 Ghana On demand Transportation Market Revenues & Volume, By Fuel Powered, 2021- 2031F |
6.5.3 Ghana On demand Transportation Market Revenues & Volume, By HEV, 2021- 2031F |
6.5.4 Ghana On demand Transportation Market Revenues & Volume, By PHEV, 2021- 2031F |
6.5.5 Ghana On demand Transportation Market Revenues & Volume, By BEV, 2021- 2031F |
6.6 Ghana On demand Transportation Market, By Application |
6.6.1 Overview and Analysis |
6.6.2 Ghana On demand Transportation Market Revenues & Volume, By Passenger Transportation, 2021- 2031F |
6.6.3 Ghana On demand Transportation Market Revenues & Volume, By Goods Transportation, 2021- 2031F |
7 Ghana On demand Transportation Market Import-Export Trade Statistics |
7.1 Ghana On demand Transportation Market Export to Major Countries |
7.2 Ghana On demand Transportation Market Imports from Major Countries |
8 Ghana On demand Transportation Market Key Performance Indicators |
9 Ghana On demand Transportation Market - Opportunity Assessment |
9.1 Ghana On demand Transportation Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana On demand Transportation Market Opportunity Assessment, By Business Model, 2021 & 2031F |
9.3 Ghana On demand Transportation Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.4 Ghana On demand Transportation Market Opportunity Assessment, By Autonomy Level, 2021 & 2031F |
9.5 Ghana On demand Transportation Market Opportunity Assessment, By Power Source, 2021 & 2031F |
9.6 Ghana On demand Transportation Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Ghana On demand Transportation Market - Competitive Landscape |
10.1 Ghana On demand Transportation Market Revenue Share, By Companies, 2024 |
10.2 Ghana On demand Transportation Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |