| Product Code: ETC10695628 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Online Accommodation Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Online Accommodation Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Online Accommodation Market - Industry Life Cycle |
3.4 Ghana Online Accommodation Market - Porter's Five Forces |
3.5 Ghana Online Accommodation Market Revenues & Volume Share, By Booking Type, 2021 & 2031F |
3.6 Ghana Online Accommodation Market Revenues & Volume Share, By Accommodation Type, 2021 & 2031F |
3.7 Ghana Online Accommodation Market Revenues & Volume Share, By Service, 2021 & 2031F |
3.8 Ghana Online Accommodation Market Revenues & Volume Share, By Payment Method, 2021 & 2031F |
4 Ghana Online Accommodation Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in Ghana |
4.2.2 Growth in tourism and business travel in Ghana |
4.2.3 Rising demand for convenient and flexible booking options for accommodations |
4.3 Market Restraints |
4.3.1 Limited access to high-speed internet in some regions of Ghana |
4.3.2 Lack of trust in online booking platforms among some consumers |
4.3.3 Competition from traditional accommodation providers such as hotels and guesthouses |
5 Ghana Online Accommodation Market Trends |
6 Ghana Online Accommodation Market, By Types |
6.1 Ghana Online Accommodation Market, By Booking Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Online Accommodation Market Revenues & Volume, By Booking Type, 2021 - 2031F |
6.1.3 Ghana Online Accommodation Market Revenues & Volume, By Last-minute, 2021 - 2031F |
6.1.4 Ghana Online Accommodation Market Revenues & Volume, By Advance Booking, 2021 - 2031F |
6.1.5 Ghana Online Accommodation Market Revenues & Volume, By Package Deals, 2021 - 2031F |
6.1.6 Ghana Online Accommodation Market Revenues & Volume, By Group Booking, 2021 - 2031F |
6.2 Ghana Online Accommodation Market, By Accommodation Type |
6.2.1 Overview and Analysis |
6.2.2 Ghana Online Accommodation Market Revenues & Volume, By Hotel, 2021 - 2031F |
6.2.3 Ghana Online Accommodation Market Revenues & Volume, By Hostel, 2021 - 2031F |
6.2.4 Ghana Online Accommodation Market Revenues & Volume, By Resorts, 2021 - 2031F |
6.2.5 Ghana Online Accommodation Market Revenues & Volume, By Airbnb, 2021 - 2031F |
6.3 Ghana Online Accommodation Market, By Service |
6.3.1 Overview and Analysis |
6.3.2 Ghana Online Accommodation Market Revenues & Volume, By Luxury, 2021 - 2031F |
6.3.3 Ghana Online Accommodation Market Revenues & Volume, By Budget, 2021 - 2031F |
6.3.4 Ghana Online Accommodation Market Revenues & Volume, By Shared Rooms, 2021 - 2031F |
6.3.5 Ghana Online Accommodation Market Revenues & Volume, By Self-Catering, 2021 - 2031F |
6.4 Ghana Online Accommodation Market, By Payment Method |
6.4.1 Overview and Analysis |
6.4.2 Ghana Online Accommodation Market Revenues & Volume, By Credit Card, 2021 - 2031F |
6.4.3 Ghana Online Accommodation Market Revenues & Volume, By Online Payment, 2021 - 2031F |
6.4.4 Ghana Online Accommodation Market Revenues & Volume, By PayPal, 2021 - 2031F |
6.4.5 Ghana Online Accommodation Market Revenues & Volume, By Debit Card, 2021 - 2031F |
7 Ghana Online Accommodation Market Import-Export Trade Statistics |
7.1 Ghana Online Accommodation Market Export to Major Countries |
7.2 Ghana Online Accommodation Market Imports from Major Countries |
8 Ghana Online Accommodation Market Key Performance Indicators |
8.1 Average booking lead time (time between booking and check-in date) |
8.2 Percentage of repeat bookings from satisfied customers |
8.3 Website/app traffic conversion rate (percentage of visitors who make a booking) |
8.4 Customer satisfaction scores based on reviews and ratings |
8.5 Average length of stay per booking |
9 Ghana Online Accommodation Market - Opportunity Assessment |
9.1 Ghana Online Accommodation Market Opportunity Assessment, By Booking Type, 2021 & 2031F |
9.2 Ghana Online Accommodation Market Opportunity Assessment, By Accommodation Type, 2021 & 2031F |
9.3 Ghana Online Accommodation Market Opportunity Assessment, By Service, 2021 & 2031F |
9.4 Ghana Online Accommodation Market Opportunity Assessment, By Payment Method, 2021 & 2031F |
10 Ghana Online Accommodation Market - Competitive Landscape |
10.1 Ghana Online Accommodation Market Revenue Share, By Companies, 2024 |
10.2 Ghana Online Accommodation Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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