Product Code: ETC7333663 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Ghana Outdoor Living Products Market is witnessing steady growth driven by rising urbanization and increasing disposable income among consumers. The market offers a wide range of products including outdoor furniture, grills, outdoor lighting, and décor items. Consumers are increasingly investing in creating functional and aesthetically pleasing outdoor living spaces, leading to a growing demand for high-quality and durable products. Key players in the market are focusing on introducing innovative and sustainable products to cater to the evolving consumer preferences. The market is also witnessing a trend towards eco-friendly and weather-resistant outdoor products. Overall, the Ghana Outdoor Living Products Market presents opportunities for manufacturers and retailers to expand their product offerings and establish a strong presence in this growing segment.
The Ghana Outdoor Living Products Market is experiencing a growing demand for sustainable and eco-friendly products, driven by increasing awareness of environmental issues among consumers. There is a notable trend towards multifunctional outdoor furniture and decor that can serve multiple purposes, such as storage or space-saving features. Additionally, the market is seeing a rise in the popularity of smart outdoor living products that offer convenience and efficiency, such as automated irrigation systems and outdoor lighting controlled by smartphones. Opportunities lie in catering to the growing urban population`s desire for outdoor living spaces in smaller homes or apartments, as well as targeting the hospitality sector for outdoor furniture and decor. Overall, the market presents opportunities for innovative and eco-conscious outdoor living product offerings.
In the Ghana Outdoor Living Products Market, some challenges faced include limited access to high-quality materials and equipment, which can hinder product innovation and quality. Additionally, fluctuating exchange rates and high import tariffs on outdoor products can increase costs for both manufacturers and consumers, impacting pricing and market competitiveness. Poor infrastructure in some regions of Ghana can also pose logistical challenges for distribution and transportation of outdoor living products. Furthermore, the lack of consumer awareness and preference for traditional indoor living spaces over outdoor ones can limit the market potential and demand for outdoor living products in the country. Overall, overcoming these challenges will require strategic partnerships, investment in infrastructure, and targeted marketing efforts to educate consumers and drive interest in outdoor living products.
The Ghana Outdoor Living Products Market is primarily driven by the growing trend of outdoor living spaces, spurred by an increasing focus on lifestyle enhancements and leisure activities. Factors such as rising disposable incomes, urbanization, and changing consumer preferences towards outdoor entertaining and relaxation have fueled the demand for outdoor furniture, decor, and accessories. Additionally, the influence of Western lifestyles and a desire to create stylish and functional outdoor spaces have further boosted the market. The emphasis on wellness and nature-connectedness, coupled with a growing awareness of sustainable and eco-friendly products, are also driving manufacturers and retailers to offer a diverse range of outdoor living products to cater to the evolving needs and preferences of Ghanaian consumers.
In Ghana, the government has implemented various policies that impact the outdoor living products market. These policies mainly focus on promoting sustainable practices, environmental conservation, and ensuring product quality and safety standards. The Ministry of Environment, Science, Technology, and Innovation oversees regulations concerning waste management, recycling, and the use of eco-friendly materials in outdoor products. Additionally, the Ghana Standards Authority enforces quality control measures to safeguard consumers and uphold industry standards. Importantly, the government encourages local manufacturing and supports small and medium-sized enterprises in the outdoor living products sector through initiatives such as tax incentives and training programs. Overall, these policies aim to foster a thriving and responsible outdoor living products market in Ghana.
The future outlook for the Ghana Outdoor Living Products Market appears promising, driven by the growing urbanization, increasing disposable income, and changing consumer lifestyles in the country. As more Ghanaians seek to create functional and aesthetically pleasing outdoor spaces for relaxation and entertainment, the demand for outdoor living products such as furniture, grills, lighting, and decor is expected to rise. Additionally, the rising trend of outdoor dining and social gatherings is likely to further boost the market. Manufacturers and retailers in Ghana are expected to focus on offering innovative and durable outdoor products to cater to this growing demand. Overall, the market is anticipated to experience steady growth in the coming years as consumers prioritize enhancing their outdoor living experiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Outdoor Living Products Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Outdoor Living Products Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Outdoor Living Products Market - Industry Life Cycle |
3.4 Ghana Outdoor Living Products Market - Porter's Five Forces |
3.5 Ghana Outdoor Living Products Market Revenues & Volume Share, By Lawn and Yard Maintenance, 2021 & 2031F |
3.6 Ghana Outdoor Living Products Market Revenues & Volume Share, By Outdoor Furniture, 2021 & 2031F |
3.7 Ghana Outdoor Living Products Market Revenues & Volume Share, By Gardening, 2021 & 2031F |
3.8 Ghana Outdoor Living Products Market Revenues & Volume Share, By Hardscaping, 2021 & 2031F |
4 Ghana Outdoor Living Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urbanization in Ghana leading to increased demand for outdoor living spaces. |
4.2.2 Rising disposable income levels among the middle-class population driving spending on outdoor living products. |
4.2.3 Growing trend of outdoor entertaining and leisure activities boosting the demand for outdoor living products. |
4.3 Market Restraints |
4.3.1 Seasonal variations and weather conditions affecting the usage of outdoor living products. |
4.3.2 High import duties and taxes on outdoor living products impacting affordability. |
4.3.3 Limited awareness and availability of quality outdoor living products in the market. |
5 Ghana Outdoor Living Products Market Trends |
6 Ghana Outdoor Living Products Market, By Types |
6.1 Ghana Outdoor Living Products Market, By Lawn and Yard Maintenance |
6.1.1 Overview and Analysis |
6.1.2 Ghana Outdoor Living Products Market Revenues & Volume, By Lawn and Yard Maintenance, 2021- 2031F |
6.1.3 Ghana Outdoor Living Products Market Revenues & Volume, By Lawn Mowers, 2021- 2031F |
6.1.4 Ghana Outdoor Living Products Market Revenues & Volume, By Lawn Care Consumables, 2021- 2031F |
6.1.5 Ghana Outdoor Living Products Market Revenues & Volume, By Drip Irrigation Systems, 2021- 2031F |
6.1.6 Ghana Outdoor Living Products Market Revenues & Volume, By Sprinklers, 2021- 2031F |
6.1.7 Ghana Outdoor Living Products Market Revenues & Volume, By Trimmers and Edgers, 2021- 2031F |
6.1.8 Ghana Outdoor Living Products Market Revenues & Volume, By Other Power Equipment Parts, 2021- 2031F |
6.2 Ghana Outdoor Living Products Market, By Outdoor Furniture |
6.2.1 Overview and Analysis |
6.2.2 Ghana Outdoor Living Products Market Revenues & Volume, By Grills and Accessories, 2021- 2031F |
6.2.3 Ghana Outdoor Living Products Market Revenues & Volume, By Sheds and Other Outdoor Storage Products, 2021- 2031F |
6.2.4 Ghana Outdoor Living Products Market Revenues & Volume, By Outdoor Kitchen Equipment, 2021- 2031F |
6.3 Ghana Outdoor Living Products Market, By Gardening |
6.3.1 Overview and Analysis |
6.3.2 Ghana Outdoor Living Products Market Revenues & Volume, By Bedding and Garden Plant, 2021- 2031F |
6.3.3 Ghana Outdoor Living Products Market Revenues & Volume, By Garden Consumables, 2021- 2031F |
6.3.4 Ghana Outdoor Living Products Market Revenues & Volume, By Watering Products, 2021- 2031F |
6.3.5 Ghana Outdoor Living Products Market Revenues & Volume, By Pots and Planters, 2021- 2031F |
6.3.6 Ghana Outdoor Living Products Market Revenues & Volume, By Wheeled Implements, 2021- 2031F |
6.3.7 Ghana Outdoor Living Products Market Revenues & Volume, By Bird and Wildlife Products, 2021- 2031F |
6.3.8 Ghana Outdoor Living Products Market Revenues & Volume, By Hand Tools, 2021- 2031F |
6.3.9 Ghana Outdoor Living Products Market Revenues & Volume, By Hand Tools, 2021- 2031F |
6.4 Ghana Outdoor Living Products Market, By Hardscaping |
6.4.1 Overview and Analysis |
6.4.2 Ghana Outdoor Living Products Market Revenues & Volume, By Trees and Shrubbery, 2021- 2031F |
6.4.3 Ghana Outdoor Living Products Market Revenues & Volume, By Water Features, 2021- 2031F |
6.4.4 Ghana Outdoor Living Products Market Revenues & Volume, By Outdoor Structures, 2021- 2031F |
6.4.5 Ghana Outdoor Living Products Market Revenues & Volume, By Outdoor Lighting, 2021- 2031F |
7 Ghana Outdoor Living Products Market Import-Export Trade Statistics |
7.1 Ghana Outdoor Living Products Market Export to Major Countries |
7.2 Ghana Outdoor Living Products Market Imports from Major Countries |
8 Ghana Outdoor Living Products Market Key Performance Indicators |
8.1 Average price of outdoor living products in Ghana. |
8.2 Number of new housing developments with outdoor living spaces. |
8.3 Percentage of households with outdoor living products installed. |
9 Ghana Outdoor Living Products Market - Opportunity Assessment |
9.1 Ghana Outdoor Living Products Market Opportunity Assessment, By Lawn and Yard Maintenance, 2021 & 2031F |
9.2 Ghana Outdoor Living Products Market Opportunity Assessment, By Outdoor Furniture, 2021 & 2031F |
9.3 Ghana Outdoor Living Products Market Opportunity Assessment, By Gardening, 2021 & 2031F |
9.4 Ghana Outdoor Living Products Market Opportunity Assessment, By Hardscaping, 2021 & 2031F |
10 Ghana Outdoor Living Products Market - Competitive Landscape |
10.1 Ghana Outdoor Living Products Market Revenue Share, By Companies, 2024 |
10.2 Ghana Outdoor Living Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |