| Product Code: ETC176715 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Ghana Sweet Potatoes market currently, in 2023, has witnessed an HHI of 6600, Which has increased slightly as compared to the HHI of 2485 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Ghana sweet potatoes market is experiencing steady growth due to increasing consumer awareness of the health benefits associated with sweet potatoes. The market is driven by a growing demand for nutritious and versatile food options, as sweet potatoes are rich in vitamins, minerals, and fiber. Smallholder farmers play a crucial role in the production of sweet potatoes in Ghana, contributing to the market`s supply chain. Key market trends include the rising popularity of value-added sweet potato products such as chips, flour, and ready-to-eat snacks. Government initiatives promoting sweet potato cultivation for food security and economic development further support market growth. Overall, the Ghana sweet potatoes market presents opportunities for expansion and innovation in response to evolving consumer preferences and dietary trends.
The Ghana Sweet Potatoes Market is experiencing a growing demand for sweet potatoes due to their nutritional benefits and versatility in cooking. Consumers are increasingly seeking healthier food options, driving the popularity of sweet potatoes as a nutritious choice. The market is also witnessing an expansion in product offerings, with value-added sweet potato products such as chips, fries, and purees gaining traction among consumers. Additionally, there is a growing awareness of the benefits of locally grown sweet potatoes, leading to an emphasis on promoting and supporting domestic production. As a result, the Ghana Sweet Potatoes Market is poised for continued growth as both consumers and producers recognize the potential of this versatile and nutrient-rich crop.
In the Ghana sweet potatoes market, one of the key challenges faced is inconsistent supply due to seasonal variations in production. This can lead to fluctuations in availability and pricing, making it difficult for both suppliers and buyers to plan effectively. Additionally, inadequate storage and transportation infrastructure in some regions can result in post-harvest losses and reduced quality of the sweet potatoes reaching the market. Limited access to technology and modern farming practices also hinders the potential for increased yields and improved quality. Furthermore, competition from other staple foods and lack of consumer awareness about the nutritional benefits of sweet potatoes present additional obstacles for market growth in Ghana. Addressing these challenges will be crucial in unlocking the full potential of the sweet potatoes market in the country.
The Ghana Sweet Potatoes Market presents various investment opportunities for both local and international investors. With increasing consumer awareness of the health benefits of sweet potatoes, there is a growing demand for this versatile and nutritious crop. Investors can consider opportunities in sweet potato farming, processing, and value-added products such as chips, flour, and snacks. Additionally, there is potential for export markets, particularly in regions where sweet potatoes are less commonly consumed. Collaborating with local farmers to improve production practices and infrastructure can also be a lucrative investment avenue. Overall, the Ghana Sweet Potatoes Market offers a range of promising opportunities for investors looking to capitalize on the rising popularity and diverse applications of sweet potatoes in both domestic and international markets.
The government of Ghana has implemented various policies to support the sweet potatoes market in the country. These include the Planting for Food and Jobs program, which aims to increase the production and consumption of sweet potatoes by providing subsidies and technical support to farmers. Additionally, the government has established the Ghana Export Promotion Authority to promote the export of sweet potatoes to international markets. Furthermore, the Ministry of Food and Agriculture has launched initiatives to improve post-harvest handling and storage practices for sweet potatoes, ensuring better quality and longer shelf life. Overall, these policies aim to boost production, enhance quality, and increase market access for sweet potatoes in Ghana.
The future outlook for the Ghana Sweet Potatoes Market appears promising, driven by increasing consumer awareness of the health benefits associated with sweet potatoes, such as being a rich source of vitamins, minerals, and antioxidants. Additionally, the growing trend towards healthier eating habits and the rising demand for natural and organic food products are expected to further boost the market`s growth. With advancements in agricultural practices and technologies, there is potential for increased productivity and efficiency in sweet potato cultivation in Ghana, leading to higher yields and improved quality. The market also benefits from the versatility of sweet potatoes in various culinary applications, making them a popular choice among consumers. Overall, the Ghana Sweet Potatoes Market is poised for steady expansion and is likely to attract more investment and attention in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Sweet Potatoes Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Sweet Potatoes Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Sweet Potatoes Market - Industry Life Cycle |
3.4 Ghana Sweet Potatoes Market - Porter's Five Forces |
3.5 Ghana Sweet Potatoes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana Sweet Potatoes Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Ghana Sweet Potatoes Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Ghana Sweet Potatoes Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 Ghana Sweet Potatoes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for nutritious food products |
4.2.2 Growing awareness about the benefits of sweet potatoes in the diet |
4.2.3 Government initiatives to promote agriculture and support farmers |
4.3 Market Restraints |
4.3.1 Seasonal variations affecting supply and pricing |
4.3.2 Infrastructure challenges in transportation and storage |
4.3.3 Competition from other staple food products |
5 Ghana Sweet Potatoes Market Trends |
6 Ghana Sweet Potatoes Market, By Types |
6.1 Ghana Sweet Potatoes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Sweet Potatoes Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Ghana Sweet Potatoes Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.1.4 Ghana Sweet Potatoes Market Revenues & Volume, By Frozen, 2021 - 2031F |
6.1.5 Ghana Sweet Potatoes Market Revenues & Volume, By Dried, 2021 - 2031F |
6.1.6 Ghana Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Ghana Sweet Potatoes Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Ghana Sweet Potatoes Market Revenues & Volume, By Whole Product, 2021 - 2031F |
6.2.3 Ghana Sweet Potatoes Market Revenues & Volume, By Paste, 2021 - 2031F |
6.2.4 Ghana Sweet Potatoes Market Revenues & Volume, By Flour, 2021 - 2031F |
6.2.5 Ghana Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Ghana Sweet Potatoes Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Ghana Sweet Potatoes Market Revenues & Volume, By Food, 2021 - 2031F |
6.3.3 Ghana Sweet Potatoes Market Revenues & Volume, By Beverage, 2021 - 2031F |
6.3.4 Ghana Sweet Potatoes Market Revenues & Volume, By Animal feed, 2021 - 2031F |
6.3.5 Ghana Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Ghana Sweet Potatoes Market, By End-use |
6.4.1 Overview and Analysis |
6.4.2 Ghana Sweet Potatoes Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.4.3 Ghana Sweet Potatoes Market Revenues & Volume, By Residential, 2021 - 2031F |
7 Ghana Sweet Potatoes Market Import-Export Trade Statistics |
7.1 Ghana Sweet Potatoes Market Export to Major Countries |
7.2 Ghana Sweet Potatoes Market Imports from Major Countries |
8 Ghana Sweet Potatoes Market Key Performance Indicators |
8.1 Average selling price of sweet potatoes in the market |
8.2 Number of farmers adopting modern cultivation techniques for sweet potatoes |
8.3 Consumer awareness levels about the nutritional benefits of sweet potatoes |
9 Ghana Sweet Potatoes Market - Opportunity Assessment |
9.1 Ghana Sweet Potatoes Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana Sweet Potatoes Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Ghana Sweet Potatoes Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Ghana Sweet Potatoes Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 Ghana Sweet Potatoes Market - Competitive Landscape |
10.1 Ghana Sweet Potatoes Market Revenue Share, By Companies, 2024 |
10.2 Ghana Sweet Potatoes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |