| Product Code: ETC4409697 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Video on Demand (VoD) Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Video on Demand (VoD) Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Video on Demand (VoD) Market - Industry Life Cycle |
3.4 Ghana Video on Demand (VoD) Market - Porter's Five Forces |
3.5 Ghana Video on Demand (VoD) Market Revenues & Volume Share, By Solution , 2021 & 2031F |
3.6 Ghana Video on Demand (VoD) Market Revenues & Volume Share, By Monetization Model , 2021 & 2031F |
3.7 Ghana Video on Demand (VoD) Market Revenues & Volume Share, By Industry Vertical Media, 2021 & 2031F |
4 Ghana Video on Demand (VoD) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and access to high-speed internet services in Ghana. |
4.2.2 Growing popularity of smartphones and smart TVs, leading to higher demand for video streaming services. |
4.2.3 Rising disposable income and changing consumer preferences towards digital entertainment platforms. |
4.3 Market Restraints |
4.3.1 Limited infrastructure development in some regions of Ghana, affecting internet connectivity and streaming quality. |
4.3.2 High data costs and affordability issues for some segments of the population. |
4.3.3 Competition from traditional television services and piracy of content. |
5 Ghana Video on Demand (VoD) Market Trends |
6 Ghana Video on Demand (VoD) Market, By Types |
6.1 Ghana Video on Demand (VoD) Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Ghana Video on Demand (VoD) Market Revenues & Volume, By Solution , 2021 - 2031F |
6.1.3 Ghana Video on Demand (VoD) Market Revenues & Volume, By Component, 2021 - 2031F |
6.1.4 Ghana Video on Demand (VoD) Market Revenues & Volume, By Pay-TV, 2021 - 2031F |
6.1.5 Ghana Video on Demand (VoD) Market Revenues & Volume, By IPTV, 2021 - 2031F |
6.1.6 Ghana Video on Demand (VoD) Market Revenues & Volume, By Over-the-Top (OTT) Services, 2021 - 2031F |
6.1.7 Ghana Video on Demand (VoD) Market Revenues & Volume, By Services, 2021 - 2031F |
6.2 Ghana Video on Demand (VoD) Market, By Monetization Model |
6.2.1 Overview and Analysis |
6.2.2 Ghana Video on Demand (VoD) Market Revenues & Volume, By Subscription-based, 2021 - 2031F |
6.2.3 Ghana Video on Demand (VoD) Market Revenues & Volume, By Advertising-based, 2021 - 2031F |
6.2.4 Ghana Video on Demand (VoD) Market Revenues & Volume, By Transaction-based, 2021 - 2031F |
6.2.5 Ghana Video on Demand (VoD) Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Ghana Video on Demand (VoD) Market, By Industry Vertical Media |
6.3.1 Overview and Analysis |
6.3.2 Ghana Video on Demand (VoD) Market Revenues & Volume, By Media, Entertainment, and Gaming, 2021 - 2031F |
6.3.3 Ghana Video on Demand (VoD) Market Revenues & Volume, By Travel and Hospitality, 2021 - 2031F |
6.3.4 Ghana Video on Demand (VoD) Market Revenues & Volume, By Education, 2021 - 2031F |
6.3.5 Ghana Video on Demand (VoD) Market Revenues & Volume, By Others, 2021 - 2031F |
7 Ghana Video on Demand (VoD) Market Import-Export Trade Statistics |
7.1 Ghana Video on Demand (VoD) Market Export to Major Countries |
7.2 Ghana Video on Demand (VoD) Market Imports from Major Countries |
8 Ghana Video on Demand (VoD) Market Key Performance Indicators |
8.1 Average session duration on the VOD platform. |
8.2 Customer retention rate. |
8.3 Number of unique users accessing the platform. |
8.4 User engagement metrics such as likes, shares, and comments on content. |
8.5 Percentage of subscribers compared to total users. |
9 Ghana Video on Demand (VoD) Market - Opportunity Assessment |
9.1 Ghana Video on Demand (VoD) Market Opportunity Assessment, By Solution , 2021 & 2031F |
9.2 Ghana Video on Demand (VoD) Market Opportunity Assessment, By Monetization Model , 2021 & 2031F |
9.3 Ghana Video on Demand (VoD) Market Opportunity Assessment, By Industry Vertical Media, 2021 & 2031F |
10 Ghana Video on Demand (VoD) Market - Competitive Landscape |
10.1 Ghana Video on Demand (VoD) Market Revenue Share, By Companies, 2024 |
10.2 Ghana Video on Demand (VoD) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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