| Product Code: ETC13236095 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Advertising-based Video On Demand Market was valued at USD 7.8 Billion in 2024 and is expected to reach USD 19.2 Billion by 2031, growing at a compound annual growth rate of 12.70% during the forecast period (2025-2031).
The Global Advertising-based Video On Demand (AVOD) Market is experiencing rapid growth driven by the increasing popularity of online video streaming services. AVOD platforms offer free content to viewers supported by advertisements, making them an attractive option for cost-conscious consumers. The market is highly competitive with key players such as YouTube, Hulu, and Roku dominating the space. The shift in consumer behavior towards digital media consumption, coupled with advancements in advertising technology, is fueling the expansion of the AVOD market. Advertisers are drawn to AVOD platforms due to their ability to reach a large audience and target specific demographics effectively. As a result, the Global AVOD Market is projected to continue its upward trajectory, offering opportunities for both content creators and advertisers alike.
The Global Advertising-based Video On Demand (AVOD) market is witnessing significant growth due to the increasing popularity of streaming services and the shift towards digital advertising. Key trends include the rise of ad-supported streaming platforms like Pluto TV and Tubi, as well as the expansion of AVOD offerings by traditional media companies. Opportunities in the market lie in the monetization potential of AVOD through targeted advertising, partnerships with content creators, and the integration of data analytics for personalized ad experiences. With the growing demand for free, ad-supported content, the AVOD market presents a promising landscape for advertisers looking to reach a wide audience while providing viewers with a cost-effective entertainment option.
In the Global Advertising-based Video On Demand Market, challenges arise due to increasing competition, evolving consumer behavior, and regulatory issues. With a multitude of streaming platforms entering the market, companies face intense competition for audience attention and advertising dollars. Moreover, as consumer preferences shift towards ad-free streaming experiences, striking a balance between ad revenue and user experience becomes crucial. Additionally, navigating the complex regulatory landscape, including data privacy regulations and content restrictions, poses challenges for market players. Adapting to these challenges requires innovative advertising strategies, personalized user experiences, and compliance with evolving regulations to effectively monetize content and maintain competitiveness in the ever-changing landscape of advertising-based video on demand services.
The Global Advertising-based Video On Demand market is being primarily driven by the increasing demand for personalized and on-the-go content consumption, as viewers seek more control over what they watch and when. Additionally, the rise of digital advertising platforms and the growing adoption of internet-enabled devices have provided advertisers with new opportunities to target audiences more effectively. The shift towards streaming services and the decline of traditional TV viewership have also propelled the growth of the market, as companies look for innovative ways to reach consumers through video content. Furthermore, the availability of a wide variety of content genres and the convenience of ad-supported free viewing options are attracting a larger audience base, driving the overall expansion of the advertising-based VOD market.
Government policies related to the Global Advertising-based Video On Demand (AVOD) Market vary by country but generally focus on regulating content, protecting consumer privacy, and ensuring fair competition. Many governments have guidelines in place regarding the type of content that can be advertised on AVOD platforms, with restrictions on sensitive topics or misleading claims. Additionally, data privacy regulations such as the GDPR in the EU and the CCPA in the US impact how AVOD platforms collect and use consumer data for advertising purposes. Governments also enforce competition laws to prevent monopolies and promote a level playing field for AVOD providers. Overall, government policies aim to balance the interests of content creators, consumers, and advertisers while promoting a healthy and competitive AVOD market.
The Global Advertising-based Video On Demand (AVOD) market is poised for significant growth in the coming years, driven by the increasing popularity of streaming services and the shift towards digital advertising. With the rise of connected devices and the growing consumer preference for on-demand content, AVOD platforms offer a compelling value proposition for both viewers and advertisers. The market is expected to witness continued expansion as more content creators and distributors embrace the ad-supported model to reach a wider audience and monetize their offerings. Additionally, advancements in data analytics and targeting capabilities will further enhance the effectiveness of advertising on AVOD platforms, attracting more advertisers and fueling revenue growth. Overall, the future outlook for the Global AVOD market looks promising, with opportunities for innovation and revenue generation in the evolving digital media landscape.
In the Global Advertising-based Video On Demand Market, Asia is experiencing rapid growth due to increasing internet penetration and smartphone adoption. North America remains a dominant player with established OTT platforms and high-quality content. Europe is seeing steady growth, driven by the popularity of ad-supported streaming services. The Middle East and Africa region is witnessing a surge in demand for AVOD platforms as consumers seek cost-effective entertainment options. In Latin America, the market is expanding as more advertisers and content creators tap into the growing digital audience. Overall, the global AVOD market is projected to continue its growth trajectory, with each region offering unique opportunities and challenges for stakeholders.
Global Advertising-based Video On Demand Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Advertising-based Video On Demand Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Advertising-based Video On Demand Market Revenues & Volume, 2021 & 2031F |
3.3 Global Advertising-based Video On Demand Market - Industry Life Cycle |
3.4 Global Advertising-based Video On Demand Market - Porter's Five Forces |
3.5 Global Advertising-based Video On Demand Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Advertising-based Video On Demand Market Revenues & Volume Share, By Advertisement Position, 2021 & 2031F |
3.7 Global Advertising-based Video On Demand Market Revenues & Volume Share, By Device, 2021 & 2031F |
3.8 Global Advertising-based Video On Demand Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F |
3.9 Global Advertising-based Video On Demand Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Global Advertising-based Video On Demand Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Advertising-based Video On Demand Market Trends |
6 Global Advertising-based Video On Demand Market, 2021 - 2031 |
6.1 Global Advertising-based Video On Demand Market, Revenues & Volume, By Advertisement Position, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Advertising-based Video On Demand Market, Revenues & Volume, By Pre-roll, 2021 - 2031 |
6.1.3 Global Advertising-based Video On Demand Market, Revenues & Volume, By Mid-roll, 2021 - 2031 |
6.1.4 Global Advertising-based Video On Demand Market, Revenues & Volume, By Post-roll, 2021 - 2031 |
6.2 Global Advertising-based Video On Demand Market, Revenues & Volume, By Device, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Advertising-based Video On Demand Market, Revenues & Volume, By Laptops & Tablet PCs, 2021 - 2031 |
6.2.3 Global Advertising-based Video On Demand Market, Revenues & Volume, By Mobile, 2021 - 2031 |
6.2.4 Global Advertising-based Video On Demand Market, Revenues & Volume, By Console, 2021 - 2031 |
6.2.5 Global Advertising-based Video On Demand Market, Revenues & Volume, By TV, 2021 - 2031 |
6.3 Global Advertising-based Video On Demand Market, Revenues & Volume, By Enterprise Size, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Advertising-based Video On Demand Market, Revenues & Volume, By Small & Medium Enterprise (SME), 2021 - 2031 |
6.3.3 Global Advertising-based Video On Demand Market, Revenues & Volume, By Large Enterprise, 2021 - 2031 |
6.4 Global Advertising-based Video On Demand Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Advertising-based Video On Demand Market, Revenues & Volume, By Media & Entertainment, 2021 - 2031 |
6.4.3 Global Advertising-based Video On Demand Market, Revenues & Volume, By BFSI, 2021 - 2031 |
6.4.4 Global Advertising-based Video On Demand Market, Revenues & Volume, By Education, 2021 - 2031 |
6.4.5 Global Advertising-based Video On Demand Market, Revenues & Volume, By Retail & Consumer Goods, 2021 - 2031 |
6.4.6 Global Advertising-based Video On Demand Market, Revenues & Volume, By IT & Telecom, 2021 - 2031 |
6.4.7 Global Advertising-based Video On Demand Market, Revenues & Volume, By Healthcare, 2021 - 2031 |
6.4.8 Global Advertising-based Video On Demand Market, Revenues & Volume, By Others, 2021 - 2031 |
7 North America Advertising-based Video On Demand Market, Overview & Analysis |
7.1 North America Advertising-based Video On Demand Market Revenues & Volume, 2021 - 2031 |
7.2 North America Advertising-based Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Advertising-based Video On Demand Market, Revenues & Volume, By Advertisement Position, 2021 - 2031 |
7.4 North America Advertising-based Video On Demand Market, Revenues & Volume, By Device, 2021 - 2031 |
7.5 North America Advertising-based Video On Demand Market, Revenues & Volume, By Enterprise Size, 2021 - 2031 |
7.6 North America Advertising-based Video On Demand Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
8 Latin America (LATAM) Advertising-based Video On Demand Market, Overview & Analysis |
8.1 Latin America (LATAM) Advertising-based Video On Demand Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Advertising-based Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Advertising-based Video On Demand Market, Revenues & Volume, By Advertisement Position, 2021 - 2031 |
8.4 Latin America (LATAM) Advertising-based Video On Demand Market, Revenues & Volume, By Device, 2021 - 2031 |
8.5 Latin America (LATAM) Advertising-based Video On Demand Market, Revenues & Volume, By Enterprise Size, 2021 - 2031 |
8.6 Latin America (LATAM) Advertising-based Video On Demand Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
9 Asia Advertising-based Video On Demand Market, Overview & Analysis |
9.1 Asia Advertising-based Video On Demand Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Advertising-based Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Advertising-based Video On Demand Market, Revenues & Volume, By Advertisement Position, 2021 - 2031 |
9.4 Asia Advertising-based Video On Demand Market, Revenues & Volume, By Device, 2021 - 2031 |
9.5 Asia Advertising-based Video On Demand Market, Revenues & Volume, By Enterprise Size, 2021 - 2031 |
9.6 Asia Advertising-based Video On Demand Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
10 Africa Advertising-based Video On Demand Market, Overview & Analysis |
10.1 Africa Advertising-based Video On Demand Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Advertising-based Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Advertising-based Video On Demand Market, Revenues & Volume, By Advertisement Position, 2021 - 2031 |
10.4 Africa Advertising-based Video On Demand Market, Revenues & Volume, By Device, 2021 - 2031 |
10.5 Africa Advertising-based Video On Demand Market, Revenues & Volume, By Enterprise Size, 2021 - 2031 |
10.6 Africa Advertising-based Video On Demand Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
11 Europe Advertising-based Video On Demand Market, Overview & Analysis |
11.1 Europe Advertising-based Video On Demand Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Advertising-based Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Advertising-based Video On Demand Market, Revenues & Volume, By Advertisement Position, 2021 - 2031 |
11.4 Europe Advertising-based Video On Demand Market, Revenues & Volume, By Device, 2021 - 2031 |
11.5 Europe Advertising-based Video On Demand Market, Revenues & Volume, By Enterprise Size, 2021 - 2031 |
11.6 Europe Advertising-based Video On Demand Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
12 Middle East Advertising-based Video On Demand Market, Overview & Analysis |
12.1 Middle East Advertising-based Video On Demand Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Advertising-based Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Advertising-based Video On Demand Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Advertising-based Video On Demand Market, Revenues & Volume, By Advertisement Position, 2021 - 2031 |
12.4 Middle East Advertising-based Video On Demand Market, Revenues & Volume, By Device, 2021 - 2031 |
12.5 Middle East Advertising-based Video On Demand Market, Revenues & Volume, By Enterprise Size, 2021 - 2031 |
12.6 Middle East Advertising-based Video On Demand Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
13 Global Advertising-based Video On Demand Market Key Performance Indicators |
14 Global Advertising-based Video On Demand Market - Export/Import By Countries Assessment |
15 Global Advertising-based Video On Demand Market - Opportunity Assessment |
15.1 Global Advertising-based Video On Demand Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Advertising-based Video On Demand Market Opportunity Assessment, By Advertisement Position, 2021 & 2031F |
15.3 Global Advertising-based Video On Demand Market Opportunity Assessment, By Device, 2021 & 2031F |
15.4 Global Advertising-based Video On Demand Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F |
15.5 Global Advertising-based Video On Demand Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
16 Global Advertising-based Video On Demand Market - Competitive Landscape |
16.1 Global Advertising-based Video On Demand Market Revenue Share, By Companies, 2024 |
16.2 Global Advertising-based Video On Demand Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |