Market Forecast by Regions and Countries (North America, Europe, LATAM, Middle East, Asia and Africa), By Product Type (Conventional Bidet, Bidet Shower, Add-on Bidets), By Applications (Household, Commercial) And Competitive Landscape
Product Code: ETC13129283 | Publication Date: Apr 2025 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 | |
As per 6Wresearch, the global bidets market has been experiencing steady growth over recent years, driven by increasing awareness of hygiene and sanitation. According to industry reports, the market size was valued at approximately USD 3.2 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2031.
Report Name | Global Bidets Market |
Forecast Period | 2025 - 2031 |
CAGR | 6.5% |
Market Size | USD 14.8 billion by 2031 |
Growing Sector | Household |
The Global Bidets Market report thoroughly covers the market by E Product Type, Application and Regions. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The global bidets market is experiencing strong momentum, supported by changing consumer attitudes and advancements in technology. Growing interest in water conservation and sustainable living is driving the popularity of bidets as a relevant offer for people to move away from traditional toilet paper as well. Geographically, Asia-Pacific leads the market due to cultural relevance and continued usage, while North American and European regions are seeing higher adoption rates due to increasing awareness about bidets and changing lifestyle trends.
Global Bidets Market is expected to grow at a significant CAGR of 6.5% during the forecast period 2025-2031. There are various factors that contribute to the growth of the global bidets market. One of the biggest influencers is the concern for the environment, including deforestation for toilet paper and the disposal of non-biodegradable items. Additionally, there is increasing consumer awareness regarding personal hygiene and the health benefits afforded by the use of a bidet, which is adding growth to the Global Bidets Market as well. Emerging economies are leading to an increase in disposable income and urbanization, accelerating the use of advanced bathroom fixtures, including bidets. Technological advancements, such as the integration of smart features and energy-efficient designs, have further bolstered Global Bidets Market growth.
However, the market also faces notable challenges. One major obstacle is the cultural resistance and lack of familiarity with bidets in certain regions, particularly in areas where toilet paper use is deeply ingrained. High installation costs and the need for proper plumbing infrastructure can also deter potential consumers. Furthermore, there is limited awareness in rural or low-income areas, where affordability and access to such products remain barriers. Addressing these challenges will require targeted education campaigns, affordable product options, and investments in infrastructure development.
The global bidets market is witnessing a steady rise in popularity as sustainability and hygiene become increasingly prioritized by consumers. Shifts in consumer behavior, driven by environmental concerns, are prompting the adoption of water-based cleansing solutions over traditional toilet paper. Technological advancements, such as smart bidets with integrated features like temperature control and self-cleaning mechanisms, are also attracting consumers seeking both comfort and efficiency. Additionally, emerging trends indicate growing demand in urban areas, particularly in regions like North America and developing parts of Asia, where bidets are gradually gaining acceptance as a versatile bathroom solution.
Investment opportunities in the global bidets market are abundant, fueled by rising adoption rates and the expanding awareness of hygiene-focused lifestyles. Developing affordable, easy-to-install bidet attachments offers significant potential, particularly for consumers in economically diverse regions. Companies can capitalize on the shift toward eco-friendly products by marketing bidets as a sustainable alternative to reduce paper waste. Furthermore, collaborating with governments and non-profits to enhance infrastructure in underserved areas could unlock untapped markets. Investments in innovative, tech-enabled bidet models may also attract a tech-savvy audience, further driving market growth.
The global bidets market is characterized by the presence of several prominent companies that dominate both regional and international markets. Some of the leading players include TOTO Ltd., LIXIL Group Corporation, Kohler Co., Roca Sanitario, S.A., and Coway Co., Ltd. These companies leverage innovative product designs, advanced technologies, and robust marketing strategies to maintain a competitive edge.
Government policies and regulations play a pivotal role in shaping the global bidets market. Environmental concerns regarding water conservation and the reduction of paper waste have encouraged the introduction of supportive measures and incentives. Many countries have adopted building codes and green certifications that promote the installation of eco-friendly bathroom fixtures, including bidets. At the same time, stringent regulations surrounding water efficiency standards and product hygiene have necessitated compliance, compelling manufacturers to meet rigorous quality benchmarks.
The future of the global bidets market appears promising, driven by technological innovation, heightened awareness of sustainability, and growing urbanization trends. The integration of smart technology, such as app-controlled functionalities and advanced self-cleaning systems, is expected to attract new consumers seeking convenience and luxury. Additionally, as more emerging economies urbanize and adopt modern infrastructure, the demand for bidets is predicted to increase. The market is also anticipated to benefit from further research and development in sustainable materials and low-cost models, making bidets accessible to a broader demographic.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
Household applications lead the global bidet market, accounting for the majority of demand. This is driven by consumers’ growing prioritization of personal hygiene and bathroom upgrades. On the other hand, commercial applications, such as those in hotels, restaurants, and office spaces, are on the rise as companies invest in enhancing customer and employee experiences.
According to Ravi Bhandari, Research Head, 6Wresearch, North America and Europe have witnessed steady growth, driven by increasing awareness and adoption of bidets for improved hygiene and comfort.
Global Bidets Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Bidets Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Bidets Market Revenues & Volume, 2021 & 2031F |
3.3 Global Bidets Market - Industry Life Cycle |
3.4 Global Bidets Market - Porter's Five Forces |
3.5 Global Bidets Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Bidets Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Global Bidets Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Global Bidets Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Bidets Market Trends |
6 Global Bidets Market, 2021 - 2031 |
6.1 Global Bidets Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Bidets Market, Revenues & Volume, By Conventional Bidet, 2021 - 2031 |
6.1.3 Global Bidets Market, Revenues & Volume, By Bidet Shower, 2021 - 2031 |
6.1.4 Global Bidets Market, Revenues & Volume, By Add-on Bidets, 2021 - 2031 |
6.2 Global Bidets Market, Revenues & Volume, By Applications, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Bidets Market, Revenues & Volume, By Household, 2021 - 2031 |
6.2.3 Global Bidets Market, Revenues & Volume, By Commercial, 2021 - 2031 |
6.3.1 Overview & Analysis |
7 North America Bidets Market, Overview & Analysis |
7.1 North America Bidets Market Revenues & Volume, 2021 - 2031 |
7.2 North America Bidets Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Bidets Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Bidets Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Bidets Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Bidets Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.4 North America Bidets Market, Revenues & Volume, By Applications, 2021 - 2031 |
8 Latin America (LATAM) Bidets Market, Overview & Analysis |
8.1 Latin America (LATAM) Bidets Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Bidets Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Bidets Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Bidets Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Bidets Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Bidets Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Bidets Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.4 Latin America (LATAM) Bidets Market, Revenues & Volume, By Applications, 2021 - 2031 |
9 Asia Bidets Market, Overview & Analysis |
9.1 Asia Bidets Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Bidets Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Bidets Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Bidets Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Bidets Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Bidets Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Bidets Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.4 Asia Bidets Market, Revenues & Volume, By Applications, 2021 - 2031 |
10 Africa Bidets Market, Overview & Analysis |
10.1 Africa Bidets Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Bidets Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Bidets Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Bidets Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Bidets Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Bidets Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Bidets Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.4 Africa Bidets Market, Revenues & Volume, By Applications, 2021 - 2031 |
11 Europe Bidets Market, Overview & Analysis |
11.1 Europe Bidets Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Bidets Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Bidets Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Bidets Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Bidets Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Bidets Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Bidets Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.4 Europe Bidets Market, Revenues & Volume, By Applications, 2021 - 2031 |
12 Middle East Bidets Market, Overview & Analysis |
12.1 Middle East Bidets Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Bidets Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Bidets Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Bidets Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Bidets Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Bidets Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.4 Middle East Bidets Market, Revenues & Volume, By Applications, 2021 - 2031 |
13 Global Bidets Market Key Performance Indicators |
14 Global Bidets Market - Export/Import By Countries Assessment |
15 Global Bidets Market - Opportunity Assessment |
15.1 Global Bidets Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Bidets Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.3 Global Bidets Market Opportunity Assessment, By Applications, 2021 & 2031F |
16 Global Bidets Market - Competitive Landscape |
16.1 Global Bidets Market Revenue Share, By Companies, 2024 |
16.2 Global Bidets Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |