| Product Code: ETC13132976 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Location-based Advertising Market was valued at USD 90 Billion in 2024 and is expected to reach USD 175 Billion by 2031, growing at a compound annual growth rate of 9.70% during the forecast period (2025-2031).
The Global Location-based Advertising Market is experiencing significant growth driven by the increasing adoption of smartphones and advancements in location-based technologies. This market encompasses the use of location data to target consumers with relevant advertisements based on their physical location. Key players in the industry are leveraging geotargeting capabilities to deliver personalized and effective marketing campaigns to consumers. The demand for location-based advertising is fueled by the need for businesses to reach their target audience in a more precise and timely manner. With the proliferation of mobile devices and the rise of location-aware applications, the market is expected to continue expanding as companies seek to capitalize on the opportunities presented by location-based advertising to drive customer engagement and boost sales.
The Global Location-based Advertising Market is experiencing a surge in growth due to the widespread adoption of smartphones and the increasing relevance of personalized advertising. The use of location-based data allows marketers to reach consumers at the right time and place, driving higher engagement and conversion rates. Technologies such as geofencing and beacon-based targeting are enabling more precise targeting and measurement of ad performance. The market is also witnessing a shift towards hyperlocal advertising, where businesses can target consumers in real-time based on their exact location. As consumers become more accustomed to location-based services, there are ample opportunities for brands to deliver relevant and timely messages to their target audience, ultimately driving sales and brand loyalty.
The Global Location-based Advertising Market faces several challenges, including privacy concerns among consumers regarding the collection and use of their location data for targeted advertising. Stricter regulations and guidelines, such as the General Data Protection Regulation (GDPR), have made it more challenging for businesses to access and utilize location data ethically and legally. Additionally, the accuracy and reliability of location-based targeting technology can be a challenge, leading to ineffective advertising campaigns if the location data is not precise. Competition among businesses utilizing location-based advertising also poses a challenge, requiring companies to constantly innovate and differentiate their offerings to stand out in the crowded marketplace. Overall, navigating the complex landscape of privacy regulations, technology limitations, and competitive pressures presents significant hurdles for the growth and success of the Global Location-based Advertising Market.
The Global Location-based Advertising Market is primarily driven by the increasing adoption of mobile devices and smartphones, enabling marketers to target consumers based on their location in real-time. The growing popularity of location-based services such as geotagging and GPS technology has also contributed to the market`s growth. Additionally, the ability of location-based advertising to provide personalized and relevant ads to consumers based on their proximity to businesses or points of interest has proven to be highly effective in driving engagement and conversion rates. Furthermore, advancements in data analytics and targeting capabilities have enhanced the precision and effectiveness of location-based advertising campaigns, making it a key strategy for marketers looking to reach their target audience at the right time and place.
Government policies related to the Global Location-based Advertising Market vary across countries, with regulations typically focused on data privacy, consumer protection, and advertising standards. The European Union`s General Data Protection Regulation (GDPR) sets strict guidelines for collecting and processing personal data, impacting how location data can be used for ad targeting. In the U.S., the Federal Trade Commission (FTC) enforces regulations to ensure transparency and fairness in advertising practices, including location-based advertising. Additionally, some countries have specific laws governing location tracking and advertising, such as China`s Cybersecurity Law. Advertisers operating in the global market must navigate a complex regulatory landscape to ensure compliance and maintain consumer trust in their location-based advertising strategies.
The Global Location-based Advertising Market is poised for significant growth in the coming years, driven by the increasing adoption of mobile devices and advancements in location-based technologies. With the rise of geotargeting capabilities, personalized advertising based on consumers` location data is becoming more precise and effective. This trend is expected to result in higher engagement rates and better ROI for advertisers. Furthermore, the integration of artificial intelligence and machine learning algorithms in location-based advertising platforms will enable more sophisticated targeting and optimization strategies. As businesses continue to prioritize targeted marketing efforts to reach their desired audiences, the location-based advertising market is forecasted to expand rapidly, offering ample opportunities for advertisers to connect with consumers in a relevant and timely manner.
In the Global Location-based Advertising Market, Asia Pacific is anticipated to witness rapid growth due to the increasing adoption of smartphones and mobile internet usage in countries like China and India. North America is expected to dominate the market, driven by the presence of major tech companies in the region and high consumer spending on digital advertising. Europe is also a key region for location-based advertising, with the growing popularity of mobile commerce and the emphasis on data privacy regulations. In the Middle East and Africa, the market is poised for growth as mobile connectivity expands and urbanization increases. Latin America is experiencing a surge in mobile advertising, particularly in Brazil and Mexico, attributed to the rising smartphone penetration rates and expanding digital infrastructure.
Global Location-based Advertising Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Location-based Advertising Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Location-based Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Global Location-based Advertising Market - Industry Life Cycle |
3.4 Global Location-based Advertising Market - Porter's Five Forces |
3.5 Global Location-based Advertising Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Location-based Advertising Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.7 Global Location-based Advertising Market Revenues & Volume Share, By Promotion Type, 2021 & 2031F |
3.8 Global Location-based Advertising Market Revenues & Volume Share, By Advertisement Type, 2021 & 2031F |
3.9 Global Location-based Advertising Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.10 Global Location-based Advertising Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Global Location-based Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Location-based Advertising Market Trends |
6 Global Location-based Advertising Market, 2021 - 2031 |
6.1 Global Location-based Advertising Market, Revenues & Volume, By Component, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Location-based Advertising Market, Revenues & Volume, By Geofencing, 2021 - 2031 |
6.1.3 Global Location-based Advertising Market, Revenues & Volume, By Geotargeting, 2021 - 2031 |
6.1.4 Global Location-based Advertising Market, Revenues & Volume, By Beacon Advertising, 2021 - 2031 |
6.1.5 Global Location-based Advertising Market, Revenues & Volume, By Geoconquesting, 2021 - 2031 |
6.2 Global Location-based Advertising Market, Revenues & Volume, By Promotion Type, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Location-based Advertising Market, Revenues & Volume, By Banner Display/Pop-ups Promotions, 2021 - 2031 |
6.2.3 Global Location-based Advertising Market, Revenues & Volume, By Video Promotion, 2021 - 2031 |
6.2.4 Global Location-based Advertising Market, Revenues & Volume, By Search Result Promotion, 2021 - 2031 |
6.2.5 Global Location-based Advertising Market, Revenues & Volume, By E-Mail and Messages, 2021 - 2031 |
6.2.6 Global Location-based Advertising Market, Revenues & Volume, By Social Media Content Promotion, 2021 - 2031 |
6.2.7 Global Location-based Advertising Market, Revenues & Volume, By Voice Calling Promotion, 2021 - 2031 |
6.3 Global Location-based Advertising Market, Revenues & Volume, By Advertisement Type, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Location-based Advertising Market, Revenues & Volume, By Push Advertising, 2021 - 2031 |
6.3.3 Global Location-based Advertising Market, Revenues & Volume, By Pull Advertising, 2021 - 2031 |
6.4 Global Location-based Advertising Market, Revenues & Volume, By Application, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Location-based Advertising Market, Revenues & Volume, By Retail Outlets, 2021 - 2031 |
6.4.3 Global Location-based Advertising Market, Revenues & Volume, By Public Spaces, 2021 - 2031 |
6.4.4 Global Location-based Advertising Market, Revenues & Volume, By Airports, 2021 - 2031 |
6.4.5 Global Location-based Advertising Market, Revenues & Volume, By Others, 2021 - 2031 |
6.5 Global Location-based Advertising Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Location-based Advertising Market, Revenues & Volume, By Retail, 2021 - 2031 |
6.5.3 Global Location-based Advertising Market, Revenues & Volume, By Hospitality, 2021 - 2031 |
6.5.4 Global Location-based Advertising Market, Revenues & Volume, By Healthcare, 2021 - 2031 |
6.5.5 Global Location-based Advertising Market, Revenues & Volume, By BFSI, 2021 - 2031 |
6.5.6 Global Location-based Advertising Market, Revenues & Volume, By Education, 2021 - 2031 |
6.5.7 Global Location-based Advertising Market, Revenues & Volume, By Technology & Media, 2021 - 2031 |
6.5.8 Global Location-based Advertising Market, Revenues & Volume, By Transportation & Logistics, 2021 - 2031 |
6.5.9 Global Location-based Advertising Market, Revenues & Volume, By Automotive, 2021 - 2031 |
7 North America Location-based Advertising Market, Overview & Analysis |
7.1 North America Location-based Advertising Market Revenues & Volume, 2021 - 2031 |
7.2 North America Location-based Advertising Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Location-based Advertising Market, Revenues & Volume, By Component, 2021 - 2031 |
7.4 North America Location-based Advertising Market, Revenues & Volume, By Promotion Type, 2021 - 2031 |
7.5 North America Location-based Advertising Market, Revenues & Volume, By Advertisement Type, 2021 - 2031 |
7.6 North America Location-based Advertising Market, Revenues & Volume, By Application, 2021 - 2031 |
7.7 North America Location-based Advertising Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
8 Latin America (LATAM) Location-based Advertising Market, Overview & Analysis |
8.1 Latin America (LATAM) Location-based Advertising Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Location-based Advertising Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Location-based Advertising Market, Revenues & Volume, By Component, 2021 - 2031 |
8.4 Latin America (LATAM) Location-based Advertising Market, Revenues & Volume, By Promotion Type, 2021 - 2031 |
8.5 Latin America (LATAM) Location-based Advertising Market, Revenues & Volume, By Advertisement Type, 2021 - 2031 |
8.6 Latin America (LATAM) Location-based Advertising Market, Revenues & Volume, By Application, 2021 - 2031 |
8.7 Latin America (LATAM) Location-based Advertising Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
9 Asia Location-based Advertising Market, Overview & Analysis |
9.1 Asia Location-based Advertising Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Location-based Advertising Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Location-based Advertising Market, Revenues & Volume, By Component, 2021 - 2031 |
9.4 Asia Location-based Advertising Market, Revenues & Volume, By Promotion Type, 2021 - 2031 |
9.5 Asia Location-based Advertising Market, Revenues & Volume, By Advertisement Type, 2021 - 2031 |
9.6 Asia Location-based Advertising Market, Revenues & Volume, By Application, 2021 - 2031 |
9.7 Asia Location-based Advertising Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
10 Africa Location-based Advertising Market, Overview & Analysis |
10.1 Africa Location-based Advertising Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Location-based Advertising Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Location-based Advertising Market, Revenues & Volume, By Component, 2021 - 2031 |
10.4 Africa Location-based Advertising Market, Revenues & Volume, By Promotion Type, 2021 - 2031 |
10.5 Africa Location-based Advertising Market, Revenues & Volume, By Advertisement Type, 2021 - 2031 |
10.6 Africa Location-based Advertising Market, Revenues & Volume, By Application, 2021 - 2031 |
10.7 Africa Location-based Advertising Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
11 Europe Location-based Advertising Market, Overview & Analysis |
11.1 Europe Location-based Advertising Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Location-based Advertising Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Location-based Advertising Market, Revenues & Volume, By Component, 2021 - 2031 |
11.4 Europe Location-based Advertising Market, Revenues & Volume, By Promotion Type, 2021 - 2031 |
11.5 Europe Location-based Advertising Market, Revenues & Volume, By Advertisement Type, 2021 - 2031 |
11.6 Europe Location-based Advertising Market, Revenues & Volume, By Application, 2021 - 2031 |
11.7 Europe Location-based Advertising Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
12 Middle East Location-based Advertising Market, Overview & Analysis |
12.1 Middle East Location-based Advertising Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Location-based Advertising Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Location-based Advertising Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Location-based Advertising Market, Revenues & Volume, By Component, 2021 - 2031 |
12.4 Middle East Location-based Advertising Market, Revenues & Volume, By Promotion Type, 2021 - 2031 |
12.5 Middle East Location-based Advertising Market, Revenues & Volume, By Advertisement Type, 2021 - 2031 |
12.6 Middle East Location-based Advertising Market, Revenues & Volume, By Application, 2021 - 2031 |
12.7 Middle East Location-based Advertising Market, Revenues & Volume, By Industry Vertical, 2021 - 2031 |
13 Global Location-based Advertising Market Key Performance Indicators |
14 Global Location-based Advertising Market - Export/Import By Countries Assessment |
15 Global Location-based Advertising Market - Opportunity Assessment |
15.1 Global Location-based Advertising Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Location-based Advertising Market Opportunity Assessment, By Component, 2021 & 2031F |
15.3 Global Location-based Advertising Market Opportunity Assessment, By Promotion Type, 2021 & 2031F |
15.4 Global Location-based Advertising Market Opportunity Assessment, By Advertisement Type, 2021 & 2031F |
15.5 Global Location-based Advertising Market Opportunity Assessment, By Application, 2021 & 2031F |
15.6 Global Location-based Advertising Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
16 Global Location-based Advertising Market - Competitive Landscape |
16.1 Global Location-based Advertising Market Revenue Share, By Companies, 2024 |
16.2 Global Location-based Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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