Product Code: ETC13332519 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Maternity & Personal Care Market was valued at USD 28 Billion in 2024 and is expected to reach USD 40.52 Billion by 2031, growing at a compound annual growth rate of 5.60% during the forecast period (2025-2031).
The Global Maternity & Personal Care Market encompasses a wide range of products catering to pregnant women, new mothers, and babies, such as maternity skincare, stretch mark creams, breastfeeding accessories, baby wipes, diapers, and baby toiletries. The market is driven by increasing awareness of the importance of maternal and infant health, coupled with rising disposable incomes and changing lifestyles. Key trends include the demand for natural and organic products, as well as innovative technologies in baby monitoring and care. Major players in the market include Johnson & Johnson, Procter & Gamble, Kimberly-Clark, and Beiersdorf. The market is highly competitive, with companies focusing on product development, marketing strategies, and expanding their distribution networks to reach a global audience. Overall, the Global Maternity & Personal Care Market is expected to continue growing as consumers prioritize health and wellness for themselves and their families.
The Global Maternity & Personal Care Market is experiencing a surge in demand for natural and organic products as consumers become increasingly conscious of ingredient transparency and safety during pregnancy. This trend is driving the growth of clean beauty brands offering skincare and personal care products tailored specifically for pregnant women. Additionally, there is a growing focus on personalized maternity care, with companies introducing customized solutions such as subscription services and virtual consultations to cater to individual needs. The market also presents opportunities for innovation in sustainable packaging and eco-friendly practices to align with the rising environmental awareness among consumers. Overall, the Maternity & Personal Care Market is ripe for expansion and diversification, offering potential for brands to tap into the evolving preferences of expectant mothers worldwide.
The Global Maternity & Personal Care Market faces several challenges, including increasing competition from both established brands and new entrants looking to capitalize on the growing demand for natural and organic products. Regulatory hurdles related to product safety and labeling requirements also pose challenges for companies operating in this market. Additionally, changing consumer preferences and the rise of e-commerce platforms have disrupted traditional retail channels, requiring companies to adapt their distribution strategies. Economic uncertainties and fluctuations in raw material prices further complicate the market landscape, impacting pricing strategies and overall profitability. Overall, companies in the Global Maternity & Personal Care Market must navigate these challenges by focusing on innovation, sustainability, and building strong brand loyalty to stay competitive in this dynamic and evolving industry.
The Global Maternity & Personal Care Market is primarily driven by increasing awareness and demand for natural and organic products among expecting and new mothers. With growing concerns about the safety and health of both themselves and their babies, consumers are seeking products with clean and transparent ingredients. Technological advancements in product development, such as innovative formulations and sustainable packaging, are also driving market growth. Additionally, the rising disposable income levels in emerging economies, coupled with the trend of personalized and premium products, are further fueling the market expansion. The influence of social media and influencers in promoting maternity and personal care products is also playing a significant role in driving consumer preferences and purchasing decisions in this market.
Government policies related to the Global Maternity & Personal Care Market typically focus on consumer safety, ingredient regulations, and labeling requirements to ensure the well-being of expectant mothers and infants. These policies often include strict guidelines for product testing, certification processes, and restrictions on potentially harmful chemicals. Governments also frequently promote initiatives to support the use of natural and organic ingredients in maternity and personal care products to minimize exposure to toxins during pregnancy and infancy. Additionally, regulations may address advertising standards, environmental sustainability practices, and fair trade certifications within the industry to promote transparency and ethical business practices. Overall, government policies play a crucial role in shaping the regulatory landscape of the Global Maternity & Personal Care Market, aiming to safeguard the health and interests of consumers in this specialized sector.
The Global Maternity & Personal Care Market is expected to witness steady growth in the coming years due to increasing awareness about the importance of personal care during pregnancy and postpartum period. The market will be driven by a rise in disposable income, changing lifestyles, and a growing focus on natural and organic products. Innovations in product offerings, such as pregnancy skincare lines, stretch mark creams, and breastfeeding accessories, will also contribute to market expansion. Furthermore, the trend towards eco-friendly and sustainable products will shape consumer preferences, leading to the introduction of more environmentally friendly options. Overall, the market is anticipated to experience continuous growth as consumers prioritize self-care and wellness during the maternity journey.
In the global maternity and personal care market, Asia is poised for significant growth due to increasing disposable incomes and changing consumer lifestyles. North America leads in terms of market share, driven by a strong focus on organic and natural products. Europe is experiencing a rise in demand for premium maternity and personal care products, with a focus on sustainability and eco-friendly options. The Middle East and Africa region is witnessing a growing awareness of maternity and personal care products, particularly among urban populations. Latin America is showing steady growth, fueled by a rising emphasis on health and wellness among consumers. Overall, the global market is characterized by a shift towards clean and transparent ingredient formulations, innovative product offerings, and a growing preference for cruelty-free and sustainable brands.
Global Maternity & Personal Care Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Maternity & Personal Care Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Maternity & Personal Care Market Revenues & Volume, 2021 & 2031F |
3.3 Global Maternity & Personal Care Market - Industry Life Cycle |
3.4 Global Maternity & Personal Care Market - Porter's Five Forces |
3.5 Global Maternity & Personal Care Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Maternity & Personal Care Market Revenues & Volume Share, By Product Category, 2021 & 2031F |
3.7 Global Maternity & Personal Care Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Global Maternity & Personal Care Market Revenues & Volume Share, By Maternal Apparel, 2021 & 2031F |
3.9 Global Maternity & Personal Care Market Revenues & Volume Share, By Personal Care Products, 2021 & 2031F |
3.10 Global Maternity & Personal Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Maternity & Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Maternity & Personal Care Market Trends |
6 Global Maternity & Personal Care Market, 2021 - 2031 |
6.1 Global Maternity & Personal Care Market, Revenues & Volume, By Product Category, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Maternity & Personal Care Market, Revenues & Volume, By Skin Care, 2021 - 2031 |
6.1.3 Global Maternity & Personal Care Market, Revenues & Volume, By Hair Care, 2021 - 2031 |
6.1.4 Global Maternity & Personal Care Market, Revenues & Volume, By Oral Care, 2021 - 2031 |
6.1.5 Global Maternity & Personal Care Market, Revenues & Volume, By Cosmetics, 2021 - 2031 |
6.2 Global Maternity & Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Maternity & Personal Care Market, Revenues & Volume, By Female, 2021 - 2031 |
6.2.3 Global Maternity & Personal Care Market, Revenues & Volume, By Male, 2021 - 2031 |
6.2.4 Global Maternity & Personal Care Market, Revenues & Volume, By Children and Infants, 2021 - 2031 |
6.3 Global Maternity & Personal Care Market, Revenues & Volume, By Maternal Apparel, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Maternity & Personal Care Market, Revenues & Volume, By Daywear, 2021 - 2031 |
6.3.3 Global Maternity & Personal Care Market, Revenues & Volume, By Nightwear, 2021 - 2031 |
6.3.4 Global Maternity & Personal Care Market, Revenues & Volume, By Innerwear, 2021 - 2031 |
6.4 Global Maternity & Personal Care Market, Revenues & Volume, By Personal Care Products, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Maternity & Personal Care Market, Revenues & Volume, By Stretch Marks Minimizers, 2021 - 2031 |
6.4.3 Global Maternity & Personal Care Market, Revenues & Volume, By Body Restructuring Gels, 2021 - 2031 |
6.4.4 Global Maternity & Personal Care Market, Revenues & Volume, By Itching Prevention Creams, 2021 - 2031 |
6.4.5 Global Maternity & Personal Care Market, Revenues & Volume, By Skin Toning Creams, 2021 - 2031 |
6.5 Global Maternity & Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Maternity & Personal Care Market, Revenues & Volume, By Online, 2021 - 2031 |
6.5.3 Global Maternity & Personal Care Market, Revenues & Volume, By Offline, 2021 - 2031 |
6.5.4 Global Maternity & Personal Care Market, Revenues & Volume, By Supermarkets & Hypermarkets, 2021 - 2031 |
6.5.5 Global Maternity & Personal Care Market, Revenues & Volume, By Convenience Stores, 2021 - 2031 |
7 North America Maternity & Personal Care Market, Overview & Analysis |
7.1 North America Maternity & Personal Care Market Revenues & Volume, 2021 - 2031 |
7.2 North America Maternity & Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Maternity & Personal Care Market, Revenues & Volume, By Product Category, 2021 - 2031 |
7.4 North America Maternity & Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
7.5 North America Maternity & Personal Care Market, Revenues & Volume, By Maternal Apparel, 2021 - 2031 |
7.6 North America Maternity & Personal Care Market, Revenues & Volume, By Personal Care Products, 2021 - 2031 |
7.7 North America Maternity & Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Maternity & Personal Care Market, Overview & Analysis |
8.1 Latin America (LATAM) Maternity & Personal Care Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Maternity & Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Maternity & Personal Care Market, Revenues & Volume, By Product Category, 2021 - 2031 |
8.4 Latin America (LATAM) Maternity & Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
8.5 Latin America (LATAM) Maternity & Personal Care Market, Revenues & Volume, By Maternal Apparel, 2021 - 2031 |
8.6 Latin America (LATAM) Maternity & Personal Care Market, Revenues & Volume, By Personal Care Products, 2021 - 2031 |
8.7 Latin America (LATAM) Maternity & Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Maternity & Personal Care Market, Overview & Analysis |
9.1 Asia Maternity & Personal Care Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Maternity & Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Maternity & Personal Care Market, Revenues & Volume, By Product Category, 2021 - 2031 |
9.4 Asia Maternity & Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
9.5 Asia Maternity & Personal Care Market, Revenues & Volume, By Maternal Apparel, 2021 - 2031 |
9.6 Asia Maternity & Personal Care Market, Revenues & Volume, By Personal Care Products, 2021 - 2031 |
9.7 Asia Maternity & Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Maternity & Personal Care Market, Overview & Analysis |
10.1 Africa Maternity & Personal Care Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Maternity & Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Maternity & Personal Care Market, Revenues & Volume, By Product Category, 2021 - 2031 |
10.4 Africa Maternity & Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
10.5 Africa Maternity & Personal Care Market, Revenues & Volume, By Maternal Apparel, 2021 - 2031 |
10.6 Africa Maternity & Personal Care Market, Revenues & Volume, By Personal Care Products, 2021 - 2031 |
10.7 Africa Maternity & Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Maternity & Personal Care Market, Overview & Analysis |
11.1 Europe Maternity & Personal Care Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Maternity & Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Maternity & Personal Care Market, Revenues & Volume, By Product Category, 2021 - 2031 |
11.4 Europe Maternity & Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
11.5 Europe Maternity & Personal Care Market, Revenues & Volume, By Maternal Apparel, 2021 - 2031 |
11.6 Europe Maternity & Personal Care Market, Revenues & Volume, By Personal Care Products, 2021 - 2031 |
11.7 Europe Maternity & Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Maternity & Personal Care Market, Overview & Analysis |
12.1 Middle East Maternity & Personal Care Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Maternity & Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Maternity & Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Maternity & Personal Care Market, Revenues & Volume, By Product Category, 2021 - 2031 |
12.4 Middle East Maternity & Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
12.5 Middle East Maternity & Personal Care Market, Revenues & Volume, By Maternal Apparel, 2021 - 2031 |
12.6 Middle East Maternity & Personal Care Market, Revenues & Volume, By Personal Care Products, 2021 - 2031 |
12.7 Middle East Maternity & Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Maternity & Personal Care Market Key Performance Indicators |
14 Global Maternity & Personal Care Market - Export/Import By Countries Assessment |
15 Global Maternity & Personal Care Market - Opportunity Assessment |
15.1 Global Maternity & Personal Care Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Maternity & Personal Care Market Opportunity Assessment, By Product Category, 2021 & 2031F |
15.3 Global Maternity & Personal Care Market Opportunity Assessment, By End User, 2021 & 2031F |
15.4 Global Maternity & Personal Care Market Opportunity Assessment, By Maternal Apparel, 2021 & 2031F |
15.5 Global Maternity & Personal Care Market Opportunity Assessment, By Personal Care Products, 2021 & 2031F |
15.6 Global Maternity & Personal Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Maternity & Personal Care Market - Competitive Landscape |
16.1 Global Maternity & Personal Care Market Revenue Share, By Companies, 2024 |
16.2 Global Maternity & Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |