Product Code: ETC13130647 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Maternity Wear Market was valued at USD 12.5 Billion in 2024 and is expected to reach USD 18 Billion by 2031, growing at a compound annual growth rate of 5.30% during the forecast period (2025-2031).
The global maternity wear market is experiencing steady growth due to increasing awareness of fashion trends among pregnant women, coupled with a growing emphasis on comfort and style during pregnancy. Factors such as changing lifestyles, higher disposable incomes, and a rising number of working women are driving the demand for maternity wear. Additionally, the availability of a wide range of maternity clothing options, including dresses, tops, bottoms, and lingerie, cater to various style preferences and body shapes. Online retail channels are playing a significant role in expanding the market reach, offering convenience and a diverse selection to customers worldwide. With a focus on sustainable and eco-friendly materials, as well as inclusive sizing options, the maternity wear market is poised for further growth and innovation in the coming years.
The Global Maternity Wear Market is witnessing a surge in demand due to the growing awareness about maternity fashion and the increasing number of working pregnant women. The market is experiencing a shift towards more stylish and comfortable clothing options for expecting mothers, with a focus on sustainable and eco-friendly materials. Online retail is a key driver of growth, offering a wide range of choices and convenient shopping experiences for pregnant women. Additionally, the rise of social media influencers and celebrities showcasing maternity fashion is influencing consumer preferences. Opportunities in the market include expanding product offerings to cater to diverse body types, incorporating innovative design elements such as adjustable sizing, and targeting niche segments such as activewear for pregnant women. Overall, the Global Maternity Wear Market presents promising prospects for growth and innovation.
The Global Maternity Wear Market faces several challenges, including fluctuating fashion trends that make it difficult for manufacturers to accurately predict consumer preferences, sizing issues due to the varying body shapes of pregnant women, and the high cost of producing specialized maternity clothing. Additionally, the market is highly competitive, with many brands vying for market share, making it challenging for newer or smaller companies to establish a strong presence. Furthermore, the limited availability of stylish and affordable options for pregnant women in certain regions poses a challenge in catering to the diverse needs and preferences of expecting mothers. Overall, navigating these challenges requires innovative design solutions, effective marketing strategies, and a deep understanding of the evolving needs of pregnant women in the global market.
The Global Maternity Wear Market is primarily driven by factors such as increasing awareness about maternity fashion trends, growing demand for comfortable and stylish clothing for pregnant women, and a rising number of working women opting for maternity clothing that can be worn both during and after pregnancy. Additionally, the expansion of e-commerce platforms offering a wide range of maternity wear options, advancements in fabric technology providing better fit and comfort, and changing societal norms promoting body positivity during pregnancy are also contributing to the market growth. The increasing disposable income in emerging economies, coupled with the emphasis on health and wellness during pregnancy, further fuel the demand for maternity wear globally.
Government policies related to the Global Maternity Wear Market vary by country but generally focus on regulations ensuring safety and quality standards for maternity clothing, as well as promoting fair labor practices in the manufacturing process. Many countries have regulations in place to enforce labeling requirements for maternity wear to provide consumers with accurate information about the materials used and care instructions. Additionally, some governments may offer tax incentives or subsidies to support the maternity wear industry or provide funding for research and development in innovative maternity wear products. Overall, government policies aim to protect consumers, support the industry, and promote sustainable and ethical practices within the Global Maternity Wear Market.
The Global Maternity Wear Market is expected to witness significant growth in the coming years due to several factors. The increasing awareness about maternity fashion and the growing trend of social media influencing consumer preferences are driving the demand for stylish and comfortable maternity clothing. Additionally, the rising number of working women and their willingness to invest in quality maternity wear are further fueling market growth. The introduction of innovative fabrics and designs tailored to accommodate the changing body shapes of pregnant women is also expected to drive market expansion. As more brands focus on sustainability and inclusivity in their maternity wear collections, the market is likely to experience a shift towards more ethical and size-inclusive offerings, catering to a diverse range of consumers and boosting overall market growth.
In the global maternity wear market, Asia is witnessing significant growth due to the increasing trend of fashion-conscious pregnant women and the rising disposable income levels in countries like China and India. North America leads the market with a high adoption rate of maternity wear and a strong presence of key players offering a wide range of stylish and comfortable maternity clothing. Europe follows closely behind, driven by the growing awareness of maternity fashion trends and the demand for sustainable and eco-friendly maternity wear. The Middle East and Africa region is experiencing a gradual increase in the demand for maternity wear, influenced by changing cultural norms and an expanding urban population. Latin America is also witnessing steady growth in the market as more women prioritize comfort and style during pregnancy, leading to a surge in the availability of trendy maternity wear options.
Global Maternity Wear Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Maternity Wear Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Maternity Wear Market Revenues & Volume, 2021 & 2031F |
3.3 Global Maternity Wear Market - Industry Life Cycle |
3.4 Global Maternity Wear Market - Porter's Five Forces |
3.5 Global Maternity Wear Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Maternity Wear Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Global Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Maternity Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Maternity Wear Market Trends |
6 Global Maternity Wear Market, 2021 - 2031 |
6.1 Global Maternity Wear Market, Revenues & Volume, By Product, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Maternity Wear Market, Revenues & Volume, By Outerwear, 2021 - 2031 |
6.1.3 Global Maternity Wear Market, Revenues & Volume, By Innerwear, 2021 - 2031 |
6.1.4 Global Maternity Wear Market, Revenues & Volume, By Nightwear, 2021 - 2031 |
6.2 Global Maternity Wear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Maternity Wear Market, Revenues & Volume, By Store-based, 2021 - 2031 |
6.2.3 Global Maternity Wear Market, Revenues & Volume, By Online, 2021 - 2031 |
6.3.1 Overview & Analysis |
7 North America Maternity Wear Market, Overview & Analysis |
7.1 North America Maternity Wear Market Revenues & Volume, 2021 - 2031 |
7.2 North America Maternity Wear Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Maternity Wear Market, Revenues & Volume, By Product, 2021 - 2031 |
7.4 North America Maternity Wear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Maternity Wear Market, Overview & Analysis |
8.1 Latin America (LATAM) Maternity Wear Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Maternity Wear Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Maternity Wear Market, Revenues & Volume, By Product, 2021 - 2031 |
8.4 Latin America (LATAM) Maternity Wear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Maternity Wear Market, Overview & Analysis |
9.1 Asia Maternity Wear Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Maternity Wear Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Maternity Wear Market, Revenues & Volume, By Product, 2021 - 2031 |
9.4 Asia Maternity Wear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Maternity Wear Market, Overview & Analysis |
10.1 Africa Maternity Wear Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Maternity Wear Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Maternity Wear Market, Revenues & Volume, By Product, 2021 - 2031 |
10.4 Africa Maternity Wear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Maternity Wear Market, Overview & Analysis |
11.1 Europe Maternity Wear Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Maternity Wear Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Maternity Wear Market, Revenues & Volume, By Product, 2021 - 2031 |
11.4 Europe Maternity Wear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Maternity Wear Market, Overview & Analysis |
12.1 Middle East Maternity Wear Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Maternity Wear Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Maternity Wear Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Maternity Wear Market, Revenues & Volume, By Product, 2021 - 2031 |
12.4 Middle East Maternity Wear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Maternity Wear Market Key Performance Indicators |
14 Global Maternity Wear Market - Export/Import By Countries Assessment |
15 Global Maternity Wear Market - Opportunity Assessment |
15.1 Global Maternity Wear Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Maternity Wear Market Opportunity Assessment, By Product, 2021 & 2031F |
15.3 Global Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Maternity Wear Market - Competitive Landscape |
16.1 Global Maternity Wear Market Revenue Share, By Companies, 2024 |
16.2 Global Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |