Global Optometry Market (2025-2031) | Analysis, Challenges, Revenue, Strategy, Forecast, Competition, Restraints, Opportunities, Share, Competitive, Size, Consumer Insights, Industry, Trends, Investment Trends, Supply, Pricing Analysis, Drivers, Segments, Value, Demand, Companies, Strategic Insights, Outlook, Growth, Segmentation

Market Forecast by Regions and Countries (North America, Europe, LATAM, Middle East, Asia and Africa), By Type (Therapeutics, Vision Care Equipment), By Distribution Channel (Hospital Pharmacies, Optometry Clinics, Online and Retail Stores, Optical Centers) And Competitive Landscape
Product Code: ETC13137317 Publication Date: Apr 2025 Updated Date: Jul 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 190 No. of Figures: 80 No. of Tables: 40

Global Optometry Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the Global Optometry Market was valued at USD 4 Billion in 2024 and is expected to reach USD 7.1 Billion by 2031, growing at a compound annual growth rate of 8.50% during the forecast period (2025-2031).

Global Optometry Market Overview

The Global Optometry Market is a dynamic sector characterized by the growing prevalence of vision-related disorders, increasing awareness about eye health, and technological advancements in vision care products and services. Key trends driving market growth include the rising aging population, lifestyle changes leading to higher instances of myopia and other eye conditions, and the expanding availability of specialized eye care services. The market encompasses a range of products and services such as eyeglasses, contact lenses, refractive surgery, and comprehensive eye exams. Geographically, North America and Europe dominate the market due to higher healthcare spending and advanced healthcare infrastructure, while the Asia-Pacific region presents significant growth opportunities driven by improving access to healthcare services and rising disposable incomes. Overall, the Global Optometry Market is poised for sustained growth fueled by increasing demand for vision correction solutions and preventive eye care measures.

Global Optometry Market Trends and Opportunities

The Global Optometry Market is experiencing significant growth driven by increasing awareness of eye health and the rising prevalence of vision-related disorders. Technological advancements in diagnostic tools and treatment options are also fueling market expansion. Telemedicine and online eyewear sales are emerging trends that are reshaping the industry, offering convenient and accessible solutions for patients. Additionally, the aging population and lifestyle changes leading to higher incidences of refractive errors and eye diseases present lucrative opportunities for market players. The market is witnessing a shift towards personalized and preventive eye care services, emphasizing the importance of early detection and intervention. Collaborations between optometrists and technology companies are leading to innovative solutions, such as smart glasses and augmented reality applications, further driving market growth.

Global Optometry Market Challenges

The Global Optometry Market faces several challenges, including increasing competition from online retailers and e-commerce platforms offering vision products at lower prices, leading to potential loss of customers for traditional optometry practices. Additionally, there is a shortage of trained optometrists in certain regions, limiting access to eye care services for populations in need. Technological advancements in telemedicine and direct-to-consumer eyeglass companies are also changing the landscape of the optometry industry, requiring traditional practices to adapt and innovate to remain competitive. Finally, changing consumer preferences and expectations for convenient and personalized eye care services pose a challenge for optometrists to meet the evolving needs of their patients while maintaining profitability and relevance in the market.

Global Optometry Market Drivers

The Global Optometry Market is primarily driven by factors such as the increasing prevalence of vision disorders and eye diseases, rising geriatric population worldwide, growing awareness about eye health, advancements in technology leading to more precise diagnostic and treatment options, and the expanding availability of eye care services in developing regions. Additionally, the increasing adoption of corrective eyewear, contact lenses, and refractive surgeries for vision correction, along with the rising demand for routine eye examinations for early detection and prevention of eye conditions, are significant drivers shaping the growth of the optometry market globally. Moreover, the integration of digital tools and telemedicine in eye care services is also playing a crucial role in driving market expansion by enhancing access to eye care services and improving patient outcomes.

Global Optometry Market Government Policy

Government policies related to the Global Optometry Market vary by country but generally focus on regulating the practice of optometry to ensure quality patient care and safety. This includes licensing requirements for optometrists, standards for optometric education and training, and guidelines for the use of medical devices and procedures in optometric practice. Some countries also have policies in place to promote access to eye care services for underserved populations, such as through public health programs or subsidies for vision care. Additionally, governments may establish regulations concerning the sale and distribution of eyewear and contact lenses to protect consumer interests. Overall, government policies in the Global Optometry Market aim to maintain high standards of care, improve access to eye care services, and protect public health.

Global Optometry Market Future Outlook

The Global Optometry Market is expected to witness significant growth in the coming years due to an increasing prevalence of vision disorders and eye-related conditions worldwide. Factors such as the aging population, changing lifestyles leading to a higher incidence of eye health issues, and technological advancements in the field of optometry are driving the market expansion. Additionally, the rising awareness about the importance of regular eye check-ups and the availability of innovative eye care solutions are expected to further boost market growth. With a growing emphasis on preventive healthcare and a shift towards personalized treatment options, the Global Optometry Market is likely to continue its upward trajectory, offering opportunities for industry players to develop advanced products and services to meet the evolving needs of consumers.

Global Optometry Market Regional Insights

In the global optometry market, Asia is experiencing rapid growth due to increasing prevalence of vision disorders and expanding healthcare infrastructure. North America remains a key market driven by advanced technology adoption and high awareness about eye care. Europe is characterized by a mature market with a focus on innovative products and services. The Middle East and Africa region is witnessing a growing demand for optometry services, driven by improving access to healthcare and rising disposable income. Latin America is seeing steady growth propelled by increasing awareness about eye health and rising investments in the healthcare sector. Overall, the global optometry market is poised for significant expansion across all regions as the importance of eye care continues to gain recognition worldwide.

Key Highlights of the Report:

  • Global Optometry Market Outlook
  • Market Size of Global Optometry Market, 2024
  • Forecast of Global Optometry Market, 2031
  • Historical Data and Forecast of Global Optometry Revenues & Volume for the Period 2021 - 2031
  • Global Optometry Market Trend Evolution
  • Global Optometry Market Drivers and Challenges
  • Global Optometry Price Trends
  • Global Optometry Porter's Five Forces
  • Global Optometry Industry Life Cycle
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume By Therapeutics for the Period 2021 - 2031
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume By Vision Care Equipment for the Period 2021 - 2031
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume By Hospital Pharmacies for the Period 2021 - 2031
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume By Optometry Clinics for the Period 2021 - 2031
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume By Online and Retail Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Global Optometry Market Revenues & Volume By Optical Centers for the Period 2021 - 2031
  • Historical Data and Forecast of North America Optometry Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of North America Optometry Market Revenues & Volume By Therapeutics for the Period 2021 - 2031
  • Historical Data and Forecast of North America Optometry Market Revenues & Volume By Vision Care Equipment for the Period 2021 - 2031
  • Historical Data and Forecast of North America Optometry Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of North America Optometry Market Revenues & Volume By Hospital Pharmacies for the Period 2021 - 2031
  • Historical Data and Forecast of North America Optometry Market Revenues & Volume By Optometry Clinics for the Period 2021 - 2031
  • Historical Data and Forecast of North America Optometry Market Revenues & Volume By Online and Retail Stores for the Period 2021 - 2031
  • Historical Data and Forecast of North America Optometry Market Revenues & Volume By Optical Centers for the Period 2021 - 2031
  • Historical Data and Forecast of United States of America Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Canada Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of North America Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) Optometry Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) Optometry Market Revenues & Volume By Therapeutics for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) Optometry Market Revenues & Volume By Vision Care Equipment for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) Optometry Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) Optometry Market Revenues & Volume By Hospital Pharmacies for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) Optometry Market Revenues & Volume By Optometry Clinics for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) Optometry Market Revenues & Volume By Online and Retail Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) Optometry Market Revenues & Volume By Optical Centers for the Period 2021 - 2031
  • Historical Data and Forecast of Brazil Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Mexico Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Argentina Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of LATAM Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Asia Optometry Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Asia Optometry Market Revenues & Volume By Therapeutics for the Period 2021 - 2031
  • Historical Data and Forecast of Asia Optometry Market Revenues & Volume By Vision Care Equipment for the Period 2021 - 2031
  • Historical Data and Forecast of Asia Optometry Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Asia Optometry Market Revenues & Volume By Hospital Pharmacies for the Period 2021 - 2031
  • Historical Data and Forecast of Asia Optometry Market Revenues & Volume By Optometry Clinics for the Period 2021 - 2031
  • Historical Data and Forecast of Asia Optometry Market Revenues & Volume By Online and Retail Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Asia Optometry Market Revenues & Volume By Optical Centers for the Period 2021 - 2031
  • Historical Data and Forecast of China Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of India Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Asia Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Africa Optometry Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Africa Optometry Market Revenues & Volume By Therapeutics for the Period 2021 - 2031
  • Historical Data and Forecast of Africa Optometry Market Revenues & Volume By Vision Care Equipment for the Period 2021 - 2031
  • Historical Data and Forecast of Africa Optometry Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Africa Optometry Market Revenues & Volume By Hospital Pharmacies for the Period 2021 - 2031
  • Historical Data and Forecast of Africa Optometry Market Revenues & Volume By Optometry Clinics for the Period 2021 - 2031
  • Historical Data and Forecast of Africa Optometry Market Revenues & Volume By Online and Retail Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Africa Optometry Market Revenues & Volume By Optical Centers for the Period 2021 - 2031
  • Historical Data and Forecast of South Africa Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Nigeria Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Africa Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Optometry Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Optometry Market Revenues & Volume By Therapeutics for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Optometry Market Revenues & Volume By Vision Care Equipment for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Optometry Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Optometry Market Revenues & Volume By Hospital Pharmacies for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Optometry Market Revenues & Volume By Optometry Clinics for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Optometry Market Revenues & Volume By Online and Retail Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Europe Optometry Market Revenues & Volume By Optical Centers for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of France Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Germany Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East Optometry Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East Optometry Market Revenues & Volume By Therapeutics for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East Optometry Market Revenues & Volume By Vision Care Equipment for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East Optometry Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East Optometry Market Revenues & Volume By Hospital Pharmacies for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East Optometry Market Revenues & Volume By Optometry Clinics for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East Optometry Market Revenues & Volume By Online and Retail Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East Optometry Market Revenues & Volume By Optical Centers for the Period 2021 - 2031
  • Historical Data and Forecast of Saudi Arabia Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of UAE Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Turkey Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Middle East Optometry Market Revenues & Volume for the Period 2021 - 2031
  • Global Optometry Market - Key Performance Indicators
  • Global Optometry Market - Import Export Trade Statistics
  • Global Optometry Market - Opportunity Assessment By Countries
  • Global Optometry Market - Opportunity Assessment By Type
  • Global Optometry Market - Opportunity Assessment By Distribution Channel
  • Global Optometry Market - Top Companies Market Share
  • Global Optometry Market - Top Companies Profiles
  • Global Optometry Market - Comparison of Players in Technical and Operating Parameters
  • Global Optometry Market - Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

The Global Optometry Market size was valued USD 4 Billion in 2024 and is projected to reach USD 7.1 Billion by 2031.
The expected growth rate of the Global Optometry Market is 8.50% during the forecast period.
6Wresearch actively monitors the Global Optometry Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Global Optometry Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Global Optometry Market

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Global Optometry Market Overview

3.1 Global Regional Macro Economic Indicators

3.2 Global Optometry Market Revenues & Volume, 2021 & 2031F

3.3 Global Optometry Market - Industry Life Cycle

3.4 Global Optometry Market - Porter's Five Forces

3.5 Global Optometry Market Revenues & Volume Share, By Regions, 2021 & 2031F

3.6 Global Optometry Market Revenues & Volume Share, By Type, 2021 & 2031F

3.7 Global Optometry Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Global Optometry Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Global Optometry Market Trends

6 Global Optometry Market, 2021 - 2031

6.1 Global Optometry Market, Revenues & Volume, By Type, 2021 - 2031

6.1.1 Overview & Analysis

6.1.2 Global Optometry Market, Revenues & Volume, By Therapeutics, 2021 - 2031

6.1.3 Global Optometry Market, Revenues & Volume, By Vision Care Equipment, 2021 - 2031

6.2 Global Optometry Market, Revenues & Volume, By Distribution Channel, 2021 - 2031

6.2.1 Overview & Analysis

6.2.2 Global Optometry Market, Revenues & Volume, By Hospital Pharmacies, 2021 - 2031

6.2.3 Global Optometry Market, Revenues & Volume, By Optometry Clinics, 2021 - 2031

6.2.4 Global Optometry Market, Revenues & Volume, By Online and Retail Stores, 2021 - 2031

6.2.5 Global Optometry Market, Revenues & Volume, By Optical Centers, 2021 - 2031

6.3.1 Overview & Analysis

7 North America Optometry Market, Overview & Analysis

7.1 North America Optometry Market Revenues & Volume, 2021 - 2031

7.2 North America Optometry Market, Revenues & Volume, By Countries, 2021 - 2031

7.2.1 United States (US) Optometry Market, Revenues & Volume, 2021 - 2031

7.2.2 Canada Optometry Market, Revenues & Volume, 2021 - 2031

7.2.3 Rest of North America Optometry Market, Revenues & Volume, 2021 - 2031

7.3 North America Optometry Market, Revenues & Volume, By Type, 2021 - 2031

7.4 North America Optometry Market, Revenues & Volume, By Distribution Channel, 2021 - 2031

8 Latin America (LATAM) Optometry Market, Overview & Analysis

8.1 Latin America (LATAM) Optometry Market Revenues & Volume, 2021 - 2031

8.2 Latin America (LATAM) Optometry Market, Revenues & Volume, By Countries, 2021 - 2031

8.2.1 Brazil Optometry Market, Revenues & Volume, 2021 - 2031

8.2.2 Mexico Optometry Market, Revenues & Volume, 2021 - 2031

8.2.3 Argentina Optometry Market, Revenues & Volume, 2021 - 2031

8.2.4 Rest of LATAM Optometry Market, Revenues & Volume, 2021 - 2031

8.3 Latin America (LATAM) Optometry Market, Revenues & Volume, By Type, 2021 - 2031

8.4 Latin America (LATAM) Optometry Market, Revenues & Volume, By Distribution Channel, 2021 - 2031

9 Asia Optometry Market, Overview & Analysis

9.1 Asia Optometry Market Revenues & Volume, 2021 - 2031

9.2 Asia Optometry Market, Revenues & Volume, By Countries, 2021 - 2031

9.2.1 India Optometry Market, Revenues & Volume, 2021 - 2031

9.2.2 China Optometry Market, Revenues & Volume, 2021 - 2031

9.2.3 Japan Optometry Market, Revenues & Volume, 2021 - 2031

9.2.4 Rest of Asia Optometry Market, Revenues & Volume, 2021 - 2031

9.3 Asia Optometry Market, Revenues & Volume, By Type, 2021 - 2031

9.4 Asia Optometry Market, Revenues & Volume, By Distribution Channel, 2021 - 2031

10 Africa Optometry Market, Overview & Analysis

10.1 Africa Optometry Market Revenues & Volume, 2021 - 2031

10.2 Africa Optometry Market, Revenues & Volume, By Countries, 2021 - 2031

10.2.1 South Africa Optometry Market, Revenues & Volume, 2021 - 2031

10.2.2 Egypt Optometry Market, Revenues & Volume, 2021 - 2031

10.2.3 Nigeria Optometry Market, Revenues & Volume, 2021 - 2031

10.2.4 Rest of Africa Optometry Market, Revenues & Volume, 2021 - 2031

10.3 Africa Optometry Market, Revenues & Volume, By Type, 2021 - 2031

10.4 Africa Optometry Market, Revenues & Volume, By Distribution Channel, 2021 - 2031

11 Europe Optometry Market, Overview & Analysis

11.1 Europe Optometry Market Revenues & Volume, 2021 - 2031

11.2 Europe Optometry Market, Revenues & Volume, By Countries, 2021 - 2031

11.2.1 United Kingdom Optometry Market, Revenues & Volume, 2021 - 2031

11.2.2 Germany Optometry Market, Revenues & Volume, 2021 - 2031

11.2.3 France Optometry Market, Revenues & Volume, 2021 - 2031

11.2.4 Rest of Europe Optometry Market, Revenues & Volume, 2021 - 2031

11.3 Europe Optometry Market, Revenues & Volume, By Type, 2021 - 2031

11.4 Europe Optometry Market, Revenues & Volume, By Distribution Channel, 2021 - 2031

12 Middle East Optometry Market, Overview & Analysis

12.1 Middle East Optometry Market Revenues & Volume, 2021 - 2031

12.2 Middle East Optometry Market, Revenues & Volume, By Countries, 2021 - 2031

12.2.1 Saudi Arabia Optometry Market, Revenues & Volume, 2021 - 2031

12.2.2 UAE Optometry Market, Revenues & Volume, 2021 - 2031

12.2.3 Turkey Optometry Market, Revenues & Volume, 2021 - 2031

12.3 Middle East Optometry Market, Revenues & Volume, By Type, 2021 - 2031

12.4 Middle East Optometry Market, Revenues & Volume, By Distribution Channel, 2021 - 2031

13 Global Optometry Market Key Performance Indicators

14 Global Optometry Market - Export/Import By Countries Assessment

15 Global Optometry Market - Opportunity Assessment

15.1 Global Optometry Market Opportunity Assessment, By Countries, 2021 & 2031F

15.2 Global Optometry Market Opportunity Assessment, By Type, 2021 & 2031F

15.3 Global Optometry Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

16 Global Optometry Market - Competitive Landscape

16.1 Global Optometry Market Revenue Share, By Companies, 2024

16.2 Global Optometry Market Competitive Benchmarking, By Operating and Technical Parameters

17 Top 10 Company Profiles

18 Recommendations

19 Disclaimer

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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