Product Code: ETC13148174 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Point Of Purchase Packaging Market was valued at USD 9.5 Billion in 2024 and is expected to reach USD 12.8 Billion by 2031, growing at a compound annual growth rate of 5.90% during the forecast period (2025-2031).
The Global Point of Purchase (POP) Packaging Market is experiencing significant growth driven by the rise in consumer preferences for visually appealing and convenient packaging solutions. POP packaging is designed to attract consumer attention at the point of sale, enhancing the visibility and marketability of products. The market is witnessing increased adoption by various industries such as food and beverage, personal care, and automotive, among others. Key trends in the market include the incorporation of eco-friendly materials and innovative designs to differentiate products on retail shelves. The Asia-Pacific region is expected to dominate the market due to rapid urbanization, changing consumer lifestyles, and the expanding retail sector. Key players in the market are focusing on product innovation and strategic partnerships to gain a competitive edge in this dynamic and evolving market landscape.
The Global Point of Purchase Packaging Market is witnessing a trend towards eco-friendly and sustainable packaging solutions, driven by increasing consumer awareness and regulatory pressures. Brands are focusing on innovative designs and materials to enhance product visibility and appeal at the point of sale, with an emphasis on convenience and functionality. Personalization and customization are also gaining traction as companies seek to differentiate their products in a crowded market. Opportunities exist for manufacturers to develop cost-effective and environmentally friendly packaging solutions that align with consumer preferences and enhance brand image. The rise of e-commerce is creating new avenues for point of purchase packaging, as companies look to create unique unboxing experiences for online shoppers. Overall, the market is poised for growth as companies prioritize packaging as a key component of their marketing strategy.
The Global Point of Purchase (POP) Packaging Market faces several challenges, including increasing competition due to the growing number of players entering the market, pressure to innovate and differentiate products to stand out on crowded retail shelves, and the need to align packaging designs with environmental sustainability goals. Additionally, fluctuating raw material prices and supply chain disruptions can impact production costs and hinder market growth. Consumer preferences and market trends also play a significant role in shaping the dynamics of the POP packaging market, requiring companies to stay agile and responsive to changing demands. Overall, navigating these challenges requires industry players to invest in research and development, sustainability initiatives, and strategic partnerships to stay competitive in the evolving market landscape.
The Global Point of Purchase Packaging Market is primarily driven by the increasing focus on enhancing brand visibility and product differentiation at retail outlets. Point of purchase packaging serves as a critical marketing tool to attract consumer attention and drive impulse purchases. The rising competition among brands to stand out on crowded store shelves has led to a growing demand for innovative and eye-catching packaging solutions that not only protect the product but also effectively communicate the brand message. Additionally, the shift towards eco-friendly and sustainable packaging options due to increasing environmental concerns is also a key driver shaping the market landscape. Companies are increasingly investing in sustainable materials and designs for point of purchase packaging to align with consumer preferences for environmentally responsible products.
Government policies related to the Global Point Of Purchase Packaging Market vary by country and region. Some common regulatory measures include environmental sustainability initiatives promoting the use of recyclable and biodegradable materials in packaging, as well as regulations on labeling and safety standards. Government policies also aim to promote fair competition and prevent monopolies within the packaging industry. In addition, some countries may provide incentives or subsidies to encourage the adoption of innovative packaging technologies that reduce waste and carbon footprint. Overall, government policies in the Point Of Purchase Packaging Market focus on promoting sustainable practices, ensuring consumer safety, and fostering a competitive market environment.
The future outlook for the Global Point of Purchase (POP) Packaging Market appears promising with continued growth expected due to the rising demand for innovative and visually appealing packaging solutions. As consumer preferences evolve towards convenience and enhanced shopping experiences, POP packaging plays a vital role in capturing attention at the point of sale. The market is anticipated to witness steady expansion driven by factors such as increasing retail activities, the proliferation of e-commerce, and the need for sustainable packaging solutions. Advancements in technology, such as interactive and digital POP displays, are also expected to drive market growth. As companies focus on boosting brand visibility and driving sales through effective in-store marketing strategies, the POP packaging market is poised for further development and innovation in the coming years.
In the Global Point Of Purchase Packaging Market, Asia Pacific is expected to witness significant growth due to the booming retail sector in countries like China and India. North America is projected to maintain a strong position with advanced packaging technologies and increasing consumer demand for convenient and visually appealing packaging solutions. Europe is anticipated to show steady growth driven by stringent regulations promoting sustainable packaging practices. The Middle East and Africa region is likely to experience moderate growth as the retail industry continues to evolve. Latin America is poised for growth due to expanding urban populations and rising disposable incomes driving demand for innovative point of purchase packaging solutions. Overall, the global market for point of purchase packaging is expected to continue expanding across all regions, catering to the evolving consumer preferences and retail landscape.
Global Point Of Purchase Packaging Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Point Of Purchase Packaging Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Point Of Purchase Packaging Market Revenues & Volume, 2021 & 2031F |
3.3 Global Point Of Purchase Packaging Market - Industry Life Cycle |
3.4 Global Point Of Purchase Packaging Market - Porter's Five Forces |
3.5 Global Point Of Purchase Packaging Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Point Of Purchase Packaging Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Global Point Of Purchase Packaging Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.8 Global Point Of Purchase Packaging Market Revenues & Volume Share, By End-use, 2021 & 2031F |
3.9 Global Point Of Purchase Packaging Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Global Point Of Purchase Packaging Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Point Of Purchase Packaging Market Trends |
6 Global Point Of Purchase Packaging Market, 2021 - 2031 |
6.1 Global Point Of Purchase Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Point Of Purchase Packaging Market, Revenues & Volume, By Counter display, 2021 - 2031 |
6.1.3 Global Point Of Purchase Packaging Market, Revenues & Volume, By Floor display, 2021 - 2031 |
6.1.4 Global Point Of Purchase Packaging Market, Revenues & Volume, By Gravity free display, 2021 - 2031 |
6.1.5 Global Point Of Purchase Packaging Market, Revenues & Volume, By Pallet display, 2021 - 2031 |
6.1.6 Global Point Of Purchase Packaging Market, Revenues & Volume, By Sidekick display, 2021 - 2031 |
6.1.7 Global Point Of Purchase Packaging Market, Revenues & Volume, By Dump bin displays, 2021 - 2031 |
6.1.8 Global Point Of Purchase Packaging Market, Revenues & Volume, By Clip Strip Displays, 2021 - 2031 |
6.2 Global Point Of Purchase Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Point Of Purchase Packaging Market, Revenues & Volume, By Paper, 2021 - 2031 |
6.2.3 Global Point Of Purchase Packaging Market, Revenues & Volume, By Foam, 2021 - 2031 |
6.2.4 Global Point Of Purchase Packaging Market, Revenues & Volume, By Plastic, 2021 - 2031 |
6.2.5 Global Point Of Purchase Packaging Market, Revenues & Volume, By Glass, 2021 - 2031 |
6.2.6 Global Point Of Purchase Packaging Market, Revenues & Volume, By Metal, 2021 - 2031 |
6.3 Global Point Of Purchase Packaging Market, Revenues & Volume, By End-use, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Point Of Purchase Packaging Market, Revenues & Volume, By Hypermarket, 2021 - 2031 |
6.3.3 Global Point Of Purchase Packaging Market, Revenues & Volume, By Supermarket, 2021 - 2031 |
6.3.4 Global Point Of Purchase Packaging Market, Revenues & Volume, By Departmental stores, 2021 - 2031 |
6.3.5 Global Point Of Purchase Packaging Market, Revenues & Volume, By Specialty stores, 2021 - 2031 |
6.3.6 Global Point Of Purchase Packaging Market, Revenues & Volume, By Convenience Store, 2021 - 2031 |
6.4 Global Point Of Purchase Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Point Of Purchase Packaging Market, Revenues & Volume, By Food & Beverages, 2021 - 2031 |
6.4.3 Global Point Of Purchase Packaging Market, Revenues & Volume, By Personal care, 2021 - 2031 |
6.4.4 Global Point Of Purchase Packaging Market, Revenues & Volume, By Pharmaceuticals, 2021 - 2031 |
6.4.5 Global Point Of Purchase Packaging Market, Revenues & Volume, By Electronics, 2021 - 2031 |
6.4.6 Global Point Of Purchase Packaging Market, Revenues & Volume, By Automotive, 2021 - 2031 |
6.4.7 Global Point Of Purchase Packaging Market, Revenues & Volume, By Others, 2021 - 2031 |
7 North America Point Of Purchase Packaging Market, Overview & Analysis |
7.1 North America Point Of Purchase Packaging Market Revenues & Volume, 2021 - 2031 |
7.2 North America Point Of Purchase Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Point Of Purchase Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
7.4 North America Point Of Purchase Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
7.5 North America Point Of Purchase Packaging Market, Revenues & Volume, By End-use, 2021 - 2031 |
7.6 North America Point Of Purchase Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
8 Latin America (LATAM) Point Of Purchase Packaging Market, Overview & Analysis |
8.1 Latin America (LATAM) Point Of Purchase Packaging Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Point Of Purchase Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Point Of Purchase Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
8.4 Latin America (LATAM) Point Of Purchase Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
8.5 Latin America (LATAM) Point Of Purchase Packaging Market, Revenues & Volume, By End-use, 2021 - 2031 |
8.6 Latin America (LATAM) Point Of Purchase Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
9 Asia Point Of Purchase Packaging Market, Overview & Analysis |
9.1 Asia Point Of Purchase Packaging Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Point Of Purchase Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Point Of Purchase Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
9.4 Asia Point Of Purchase Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
9.5 Asia Point Of Purchase Packaging Market, Revenues & Volume, By End-use, 2021 - 2031 |
9.6 Asia Point Of Purchase Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
10 Africa Point Of Purchase Packaging Market, Overview & Analysis |
10.1 Africa Point Of Purchase Packaging Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Point Of Purchase Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Point Of Purchase Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
10.4 Africa Point Of Purchase Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
10.5 Africa Point Of Purchase Packaging Market, Revenues & Volume, By End-use, 2021 - 2031 |
10.6 Africa Point Of Purchase Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
11 Europe Point Of Purchase Packaging Market, Overview & Analysis |
11.1 Europe Point Of Purchase Packaging Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Point Of Purchase Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Point Of Purchase Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
11.4 Europe Point Of Purchase Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
11.5 Europe Point Of Purchase Packaging Market, Revenues & Volume, By End-use, 2021 - 2031 |
11.6 Europe Point Of Purchase Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
12 Middle East Point Of Purchase Packaging Market, Overview & Analysis |
12.1 Middle East Point Of Purchase Packaging Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Point Of Purchase Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Point Of Purchase Packaging Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Point Of Purchase Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
12.4 Middle East Point Of Purchase Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
12.5 Middle East Point Of Purchase Packaging Market, Revenues & Volume, By End-use, 2021 - 2031 |
12.6 Middle East Point Of Purchase Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
13 Global Point Of Purchase Packaging Market Key Performance Indicators |
14 Global Point Of Purchase Packaging Market - Export/Import By Countries Assessment |
15 Global Point Of Purchase Packaging Market - Opportunity Assessment |
15.1 Global Point Of Purchase Packaging Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Point Of Purchase Packaging Market Opportunity Assessment, By Product, 2021 & 2031F |
15.3 Global Point Of Purchase Packaging Market Opportunity Assessment, By Material, 2021 & 2031F |
15.4 Global Point Of Purchase Packaging Market Opportunity Assessment, By End-use, 2021 & 2031F |
15.5 Global Point Of Purchase Packaging Market Opportunity Assessment, By Application, 2021 & 2031F |
16 Global Point Of Purchase Packaging Market - Competitive Landscape |
16.1 Global Point Of Purchase Packaging Market Revenue Share, By Companies, 2024 |
16.2 Global Point Of Purchase Packaging Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |