Product Code: ETC13172554 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Short-Term Vacation Rental Market was valued at USD 117 Billion in 2024 and is expected to reach USD 173 Billion by 2031, growing at a compound annual growth rate of 6.10% during the forecast period (2025-2031).
The Global Short-Term Vacation Rental Market is experiencing significant growth driven by factors such as increased internet penetration, rising demand for unique and personalized travel experiences, and the convenience and cost-effectiveness offered by vacation rentals compared to traditional accommodations. Key players in the market include Airbnb, Booking.com, and Vrbo, among others. The market is witnessing a shift towards professional property management companies handling vacation rentals, leading to improved service quality and standardization. Additionally, the trend of "staycations" and the preference for local travel due to the COVID-19 pandemic have further boosted the market. However, regulatory challenges, concerns around property damage, and the need for enhanced trust and safety measures remain key challenges for the industry. Overall, the Global Short-Term Vacation Rental Market is projected to continue its growth trajectory in the coming years.
The Global Short-Term Vacation Rental Market is experiencing significant growth due to factors such as increasing demand for unique and personalized travel experiences, the rise of online platforms connecting hosts with travelers, and a shift towards non-traditional accommodation options. Key trends include the growing popularity of luxury and eco-friendly rentals, the expansion of vacation rental services in emerging markets, and the integration of smart home technology for enhanced guest experiences. Opportunities in this market include targeting niche markets such as solo travelers or pet-friendly accommodations, expanding into new geographic regions, and leveraging data analytics to optimize pricing and marketing strategies. Overall, the short-term vacation rental market presents promising growth prospects for both established players and new entrants looking to capitalize on evolving consumer preferences in the travel industry.
The Global Short-Term Vacation Rental Market faces several challenges, including regulatory hurdles and compliance issues in various regions, competition from traditional accommodation providers, concerns related to property damage and guest misconduct, and the impact of external factors such as economic downturns or natural disasters on travel demand. Additionally, issues related to data security and privacy, as well as the need for effective marketing strategies to stand out in a crowded marketplace, pose significant challenges for stakeholders in this industry. Adapting to changing consumer preferences, ensuring quality standards across properties, and managing pricing strategies amidst fluctuating market conditions are also key challenges faced by players in the Global Short-Term Vacation Rental Market.
The Global Short-Term Vacation Rental Market is primarily driven by factors such as increasing preference for unique and personalized travel experiences, growing popularity of online platforms for booking accommodations, and the rising trend of travelers seeking cost-effective and flexible lodging options. Additionally, the rise of the sharing economy and the convenience of booking short-term rentals through mobile apps have also contributed to the market growth. The flexibility and amenities offered by vacation rentals, such as larger living spaces and kitchen facilities, appeal to travelers looking for a more homely and comfortable stay experience. Furthermore, the increasing number of property owners capitalizing on the opportunity to generate additional income through vacation rentals has further fueled the market expansion.
Government policies related to the Global Short-Term Vacation Rental Market vary significantly from country to country. Some governments have implemented regulations to address concerns such as housing affordability, neighborhood disruptions, and tax compliance. For instance, cities like Paris and Barcelona have imposed restrictions on the number of days a property can be rented out for short-term stays. Additionally, some regions require hosts to obtain permits or licenses, while others mandate the collection of occupancy taxes. On the other hand, certain governments have taken a more supportive approach by encouraging short-term rentals as a means to boost tourism and local economies. Overall, the regulatory landscape for short-term vacation rentals continues to evolve as authorities strive to strike a balance between promoting tourism and addressing community concerns.
The Global Short-Term Vacation Rental Market is poised for significant growth in the coming years, driven by factors such as increasing consumer preference for unique and personalized travel experiences, the growing popularity of online booking platforms, and the rise of the sharing economy. The market is expected to witness a surge in demand as travelers seek affordable and flexible accommodation options, especially in popular tourist destinations. Furthermore, the ongoing digitalization of the travel industry and advancements in technology are expected to streamline booking processes and enhance the overall customer experience. With a projected increase in disposable income and a shift towards experiential travel, the short-term vacation rental market is likely to expand rapidly, presenting lucrative opportunities for key players in the industry to innovate and cater to evolving consumer preferences.
In the global short-term vacation rental market, Asia is experiencing rapid growth due to the increasing popularity of travel within the region and the rise of digital platforms connecting travelers with accommodations. North America remains a key player with established markets such as the United States and Canada driving growth through innovative rental platforms and increasing demand for unique vacation experiences. Europe continues to be a popular destination for short-term rentals, with countries like France, Spain, and Italy leading the market with a diverse range of offerings. The Middle East and Africa are emerging as untapped markets with growing interest in vacation rentals, driven by investments in tourism infrastructure. Latin America showcases significant potential for growth, particularly in countries like Mexico and Brazil, where a mix of cultural attractions and natural beauty attract travelers seeking unique vacation experiences.
Global Short-Term Vacation Rental Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Short-Term Vacation Rental Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Short-Term Vacation Rental Market Revenues & Volume, 2021 & 2031F |
3.3 Global Short-Term Vacation Rental Market - Industry Life Cycle |
3.4 Global Short-Term Vacation Rental Market - Porter's Five Forces |
3.5 Global Short-Term Vacation Rental Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Short-Term Vacation Rental Market Revenues & Volume Share, By Accommodation Type, 2021 & 2031F |
3.7 Global Short-Term Vacation Rental Market Revenues & Volume Share, By Booking Mode, 2021 & 2031F |
4 Global Short-Term Vacation Rental Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Short-Term Vacation Rental Market Trends |
6 Global Short-Term Vacation Rental Market, 2021 - 2031 |
6.1 Global Short-Term Vacation Rental Market, Revenues & Volume, By Accommodation Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Short-Term Vacation Rental Market, Revenues & Volume, By Home, 2021 - 2031 |
6.1.3 Global Short-Term Vacation Rental Market, Revenues & Volume, By Apartments, 2021 - 2031 |
6.1.4 Global Short-Term Vacation Rental Market, Revenues & Volume, By Resort/Condominium, 2021 - 2031 |
6.1.5 Global Short-Term Vacation Rental Market, Revenues & Volume, By Others, 2021 - 2031 |
6.2 Global Short-Term Vacation Rental Market, Revenues & Volume, By Booking Mode, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Short-Term Vacation Rental Market, Revenues & Volume, By Online, 2021 - 2031 |
6.2.3 Global Short-Term Vacation Rental Market, Revenues & Volume, By Offline, 2021 - 2031 |
6.3.1 Overview & Analysis |
7 North America Short-Term Vacation Rental Market, Overview & Analysis |
7.1 North America Short-Term Vacation Rental Market Revenues & Volume, 2021 - 2031 |
7.2 North America Short-Term Vacation Rental Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Short-Term Vacation Rental Market, Revenues & Volume, By Accommodation Type, 2021 - 2031 |
7.4 North America Short-Term Vacation Rental Market, Revenues & Volume, By Booking Mode, 2021 - 2031 |
8 Latin America (LATAM) Short-Term Vacation Rental Market, Overview & Analysis |
8.1 Latin America (LATAM) Short-Term Vacation Rental Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Short-Term Vacation Rental Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Short-Term Vacation Rental Market, Revenues & Volume, By Accommodation Type, 2021 - 2031 |
8.4 Latin America (LATAM) Short-Term Vacation Rental Market, Revenues & Volume, By Booking Mode, 2021 - 2031 |
9 Asia Short-Term Vacation Rental Market, Overview & Analysis |
9.1 Asia Short-Term Vacation Rental Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Short-Term Vacation Rental Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Short-Term Vacation Rental Market, Revenues & Volume, By Accommodation Type, 2021 - 2031 |
9.4 Asia Short-Term Vacation Rental Market, Revenues & Volume, By Booking Mode, 2021 - 2031 |
10 Africa Short-Term Vacation Rental Market, Overview & Analysis |
10.1 Africa Short-Term Vacation Rental Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Short-Term Vacation Rental Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Short-Term Vacation Rental Market, Revenues & Volume, By Accommodation Type, 2021 - 2031 |
10.4 Africa Short-Term Vacation Rental Market, Revenues & Volume, By Booking Mode, 2021 - 2031 |
11 Europe Short-Term Vacation Rental Market, Overview & Analysis |
11.1 Europe Short-Term Vacation Rental Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Short-Term Vacation Rental Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Short-Term Vacation Rental Market, Revenues & Volume, By Accommodation Type, 2021 - 2031 |
11.4 Europe Short-Term Vacation Rental Market, Revenues & Volume, By Booking Mode, 2021 - 2031 |
12 Middle East Short-Term Vacation Rental Market, Overview & Analysis |
12.1 Middle East Short-Term Vacation Rental Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Short-Term Vacation Rental Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Short-Term Vacation Rental Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Short-Term Vacation Rental Market, Revenues & Volume, By Accommodation Type, 2021 - 2031 |
12.4 Middle East Short-Term Vacation Rental Market, Revenues & Volume, By Booking Mode, 2021 - 2031 |
13 Global Short-Term Vacation Rental Market Key Performance Indicators |
14 Global Short-Term Vacation Rental Market - Export/Import By Countries Assessment |
15 Global Short-Term Vacation Rental Market - Opportunity Assessment |
15.1 Global Short-Term Vacation Rental Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Short-Term Vacation Rental Market Opportunity Assessment, By Accommodation Type, 2021 & 2031F |
15.3 Global Short-Term Vacation Rental Market Opportunity Assessment, By Booking Mode, 2021 & 2031F |
16 Global Short-Term Vacation Rental Market - Competitive Landscape |
16.1 Global Short-Term Vacation Rental Market Revenue Share, By Companies, 2024 |
16.2 Global Short-Term Vacation Rental Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |