Product Code: ETC13233686 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Women`s Activewear Market was valued at USD 4.7 Billion in 2024 and is expected to reach USD 9.9 Billion by 2031, growing at a compound annual growth rate of 13.20% during the forecast period (2025-2031).
The Global Women`s Activewear Market is experiencing significant growth driven by factors such as increasing health and fitness consciousness among women, rising adoption of athleisure wear as a fashion trend, and advancements in fabric technology offering functionality and comfort. The market is characterized by a wide range of product offerings including leggings, sports bras, tops, and jackets, with a focus on performance-enhancing features and stylish designs. Key players in the market are investing in innovative marketing strategies, collaborations with fitness influencers, and sustainable practices to cater to the growing demand for eco-friendly activewear. E-commerce platforms and social media influence are playing a crucial role in driving sales and brand awareness in this highly competitive market landscape. The Global Women`s Activewear Market is poised for continued growth, with a strong emphasis on versatility, performance, and sustainability.
The Global Women`s Activewear Market is experiencing significant growth driven by the increasing focus on health and wellness, as well as the rise of athleisure wear. Key trends include the demand for sustainable and eco-friendly activewear, customization options, and the integration of technology for smart fabrics and performance tracking. Opportunities lie in expanding product offerings to cater to diverse body types and sizes, as well as targeting niche markets such as maternity activewear and modest activewear. E-commerce is also a growing channel for sales, offering brands the chance to reach a wider global audience. Overall, the market is ripe for innovation and strategic partnerships to capitalize on the growing demand for stylish yet functional activewear among women worldwide.
One of the main challenges faced in the Global Women`s Activewear Market is increasing competition from both traditional sportswear brands and new entrants offering trendy and affordable activewear options. This competition puts pressure on established brands to innovate and differentiate their products to stand out in a crowded market. Another challenge is the demand for sustainable and ethically produced activewear, as consumers are becoming more conscious of the environmental and social impact of their clothing choices. Meeting these demands while maintaining competitive pricing poses a challenge for companies in the market. Additionally, the ongoing shift towards online shopping and the need to adapt to digital marketing strategies further complicates the landscape for women`s activewear brands trying to reach and engage with their target audience effectively.
The Global Women`s Activewear Market is being driven by several key factors including the rising participation of women in sports and fitness activities, increasing awareness of health and wellness, and the growing trend of athleisure wear for everyday use. The shift towards a more health-conscious lifestyle among women, coupled with the influence of social media and celebrities promoting activewear, has fueled the demand for stylish and functional workout clothing. Moreover, advancements in fabric technology and design innovation have led to the development of performance-enhancing activewear, further attracting consumers. The rise of e-commerce platforms and the convenience of online shopping have also contributed to the market growth by providing a wide range of options and easy accessibility for consumers looking to purchase women`s activewear.
Government policies related to the Global Women`s Activewear Market vary by country but generally focus on promoting women`s participation in sports and physical activity. Initiatives may include funding for sports programs, campaigns to raise awareness about women`s sports, and policies to ensure equal access to sports facilities and opportunities. Some governments also provide support for women-owned activewear businesses through grants, subsidies, or tax incentives. Additionally, regulations may be in place to ensure the safety and quality of activewear products, as well as to promote sustainability in the production process. Overall, government policies aim to empower women in sports and promote a healthy and active lifestyle among women globally.
The Global Women`s Activewear Market is poised for significant growth in the coming years, driven by increasing awareness of health and wellness among women, growing participation in fitness activities, and the rising popularity of athleisure trends. The market is expected to see a surge in demand for stylish and functional activewear that offers both performance and comfort. Additionally, advancements in fabric technology and sustainable practices are likely to shape the future of the market, with consumers increasingly seeking eco-friendly and innovative activewear options. E-commerce platforms and social media influencers are also expected to play a key role in driving sales and influencing purchasing decisions in this rapidly evolving market landscape. Overall, the Global Women`s Activewear Market is projected to experience sustained growth and diversification in the years ahead.
The global women`s activewear market is witnessing significant growth across all regions, with Asia leading the way due to the rising popularity of fitness activities and increasing disposable income. North America remains a key market for women`s activewear, driven by the trend of athleisure and a strong focus on health and wellness. In Europe, consumers are increasingly adopting activewear as a part of their daily wardrobe, contributing to market growth. The Middle East and Africa region is also showing promise, with a growing emphasis on women`s health and fitness. Latin America is experiencing a surge in demand for activewear, influenced by a shift towards healthier lifestyles and a growing awareness of the importance of physical well-being among women.
Global Women's Activewear Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Women's Activewear Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Women's Activewear Market Revenues & Volume, 2021 & 2031F |
3.3 Global Women's Activewear Market - Industry Life Cycle |
3.4 Global Women's Activewear Market - Porter's Five Forces |
3.5 Global Women's Activewear Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Women's Activewear Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Global Women's Activewear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.8 Global Women's Activewear Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.9 Global Women's Activewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Women's Activewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Women's Activewear Market Trends |
6 Global Women's Activewear Market, 2021 - 2031 |
6.1 Global Women's Activewear Market, Revenues & Volume, By Product, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Women's Activewear Market, Revenues & Volume, By Top, 2021 - 2031 |
6.1.3 Global Women's Activewear Market, Revenues & Volume, By Bottom, 2021 - 2031 |
6.1.4 Global Women's Activewear Market, Revenues & Volume, By Sweatpants, 2021 - 2031 |
6.1.5 Global Women's Activewear Market, Revenues & Volume, By Shorts, 2021 - 2031 |
6.1.6 Global Women's Activewear Market, Revenues & Volume, By Skirts, 2021 - 2031 |
6.1.7 Global Women's Activewear Market, Revenues & Volume, By Yoga Pants and Leggings, 2021 - 2031 |
6.1.8 Global Women's Activewear Market, Revenues & Volume, By Outwear, 2021 - 2031 |
6.1.9 Global Women's Activewear Market, Revenues & Volume, By Jackets, 2021 - 2031 |
6.2 Global Women's Activewear Market, Revenues & Volume, By Fabric, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Women's Activewear Market, Revenues & Volume, By Polyester, 2021 - 2031 |
6.2.3 Global Women's Activewear Market, Revenues & Volume, By Nylon, 2021 - 2031 |
6.2.4 Global Women's Activewear Market, Revenues & Volume, By Cotton, 2021 - 2031 |
6.2.5 Global Women's Activewear Market, Revenues & Volume, By Neoprene, 2021 - 2031 |
6.2.6 Global Women's Activewear Market, Revenues & Volume, By Polypropylene, 2021 - 2031 |
6.2.7 Global Women's Activewear Market, Revenues & Volume, By Spandex, 2021 - 2031 |
6.2.8 Global Women's Activewear Market, Revenues & Volume, By Others, 2021 - 2031 |
6.3 Global Women's Activewear Market, Revenues & Volume, By Price Range, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Women's Activewear Market, Revenues & Volume, By $20, 2021 - 2031 |
6.3.3 Global Women's Activewear Market, Revenues & Volume, By $20-$60, 2021 - 2031 |
6.3.4 Global Women's Activewear Market, Revenues & Volume, By $40-$60, 2021 - 2031 |
6.3.5 Global Women's Activewear Market, Revenues & Volume, By Above $60, 2021 - 2031 |
6.4 Global Women's Activewear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Women's Activewear Market, Revenues & Volume, By Offline, 2021 - 2031 |
6.4.3 Global Women's Activewear Market, Revenues & Volume, By Online, 2021 - 2031 |
7 North America Women's Activewear Market, Overview & Analysis |
7.1 North America Women's Activewear Market Revenues & Volume, 2021 - 2031 |
7.2 North America Women's Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Women's Activewear Market, Revenues & Volume, By Product, 2021 - 2031 |
7.4 North America Women's Activewear Market, Revenues & Volume, By Fabric, 2021 - 2031 |
7.5 North America Women's Activewear Market, Revenues & Volume, By Price Range, 2021 - 2031 |
7.6 North America Women's Activewear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Women's Activewear Market, Overview & Analysis |
8.1 Latin America (LATAM) Women's Activewear Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Women's Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Women's Activewear Market, Revenues & Volume, By Product, 2021 - 2031 |
8.4 Latin America (LATAM) Women's Activewear Market, Revenues & Volume, By Fabric, 2021 - 2031 |
8.5 Latin America (LATAM) Women's Activewear Market, Revenues & Volume, By Price Range, 2021 - 2031 |
8.6 Latin America (LATAM) Women's Activewear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Women's Activewear Market, Overview & Analysis |
9.1 Asia Women's Activewear Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Women's Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Women's Activewear Market, Revenues & Volume, By Product, 2021 - 2031 |
9.4 Asia Women's Activewear Market, Revenues & Volume, By Fabric, 2021 - 2031 |
9.5 Asia Women's Activewear Market, Revenues & Volume, By Price Range, 2021 - 2031 |
9.6 Asia Women's Activewear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Women's Activewear Market, Overview & Analysis |
10.1 Africa Women's Activewear Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Women's Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Women's Activewear Market, Revenues & Volume, By Product, 2021 - 2031 |
10.4 Africa Women's Activewear Market, Revenues & Volume, By Fabric, 2021 - 2031 |
10.5 Africa Women's Activewear Market, Revenues & Volume, By Price Range, 2021 - 2031 |
10.6 Africa Women's Activewear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Women's Activewear Market, Overview & Analysis |
11.1 Europe Women's Activewear Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Women's Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Women's Activewear Market, Revenues & Volume, By Product, 2021 - 2031 |
11.4 Europe Women's Activewear Market, Revenues & Volume, By Fabric, 2021 - 2031 |
11.5 Europe Women's Activewear Market, Revenues & Volume, By Price Range, 2021 - 2031 |
11.6 Europe Women's Activewear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Women's Activewear Market, Overview & Analysis |
12.1 Middle East Women's Activewear Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Women's Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Women's Activewear Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Women's Activewear Market, Revenues & Volume, By Product, 2021 - 2031 |
12.4 Middle East Women's Activewear Market, Revenues & Volume, By Fabric, 2021 - 2031 |
12.5 Middle East Women's Activewear Market, Revenues & Volume, By Price Range, 2021 - 2031 |
12.6 Middle East Women's Activewear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Women's Activewear Market Key Performance Indicators |
14 Global Women's Activewear Market - Export/Import By Countries Assessment |
15 Global Women's Activewear Market - Opportunity Assessment |
15.1 Global Women's Activewear Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Women's Activewear Market Opportunity Assessment, By Product, 2021 & 2031F |
15.3 Global Women's Activewear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
15.4 Global Women's Activewear Market Opportunity Assessment, By Price Range, 2021 & 2031F |
15.5 Global Women's Activewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Women's Activewear Market - Competitive Landscape |
16.1 Global Women's Activewear Market Revenue Share, By Companies, 2024 |
16.2 Global Women's Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |