| Product Code: ETC5381085 | Publication Date: Nov 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Greece import trend for the postcard market experienced a notable decline in growth rate from 2023 to 2024, with a decrease of -18.08%. However, the compound annual growth rate (CAGR) for the period of 2020-2024 stood at a substantial 40.56%. This decline in import momentum could be attributed to shifts in consumer preferences or changes in trade policies impacting the market stability.

By 2027, the Postcard market in Greece is anticipated to reach a growth rate of 2.39%, as part of an increasingly competitive Europe region, where Germany remains at the forefront, supported by United Kingdom, France, Italy and Russia, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Greece Postcard Market Overview |
3.1 Greece Country Macro Economic Indicators |
3.2 Greece Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Greece Postcard Market - Industry Life Cycle |
3.4 Greece Postcard Market - Porter's Five Forces |
3.5 Greece Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Greece Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Greece Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Greece Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Greece |
4.2.2 Increasing popularity of sending postcards as a nostalgic gesture |
4.2.3 Rising demand for unique and personalized souvenirs |
4.3 Market Restraints |
4.3.1 Competition from digital communication methods |
4.3.2 Economic instability impacting consumer spending on non-essential items |
5 Greece Postcard Market Trends |
6 Greece Postcard Market Segmentations |
6.1 Greece Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Greece Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Greece Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Greece Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Greece Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Greece Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Greece Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Greece Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Greece Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Greece Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Greece Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Greece Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Greece Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Greece Postcard Market Import-Export Trade Statistics |
7.1 Greece Postcard Market Export to Major Countries |
7.2 Greece Postcard Market Imports from Major Countries |
8 Greece Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting Greece |
8.2 Percentage of postcard sales compared to total souvenir sales |
8.3 Average spend per tourist on postcards |
9 Greece Postcard Market - Opportunity Assessment |
9.1 Greece Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Greece Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Greece Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Greece Postcard Market - Competitive Landscape |
10.1 Greece Postcard Market Revenue Share, By Companies, 2024 |
10.2 Greece Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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