| Product Code: ETC11243493 | Publication Date: Apr 2025 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Greece underwear market saw a notable increase in imports, driven by rising demand for diverse styles and quality products. The market experienced a shift towards imported brands, reflecting changing consumer preferences and increasing globalization within the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Greece Underwear Market Overview |
3.1 Greece Country Macro Economic Indicators |
3.2 Greece Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Greece Underwear Market - Industry Life Cycle |
3.4 Greece Underwear Market - Porter's Five Forces |
3.5 Greece Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Greece Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Greece Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Greece Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Greece Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Greece |
4.2.2 Growing awareness and importance of personal hygiene and fashion trends |
4.2.3 Rising demand for comfortable and functional underwear products |
4.3 Market Restraints |
4.3.1 Intense competition from both domestic and international underwear brands |
4.3.2 Economic uncertainty and fluctuations in consumer spending patterns |
5 Greece Underwear Market Trends |
6 Greece Underwear Market, By Types |
6.1 Greece Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Greece Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Greece Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Greece Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Greece Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Greece Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Greece Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Greece Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Greece Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Greece Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Greece Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Greece Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Greece Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Greece Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Greece Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Greece Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Greece Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Greece Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Greece Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Greece Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Greece Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Greece Underwear Market Import-Export Trade Statistics |
7.1 Greece Underwear Market Export to Major Countries |
7.2 Greece Underwear Market Imports from Major Countries |
8 Greece Underwear Market Key Performance Indicators |
8.1 Average selling price of underwear products in Greece |
8.2 Number of new entrants or brands entering the Greek underwear market |
8.3 Consumer sentiment and willingness to spend on premium underwear products |
9 Greece Underwear Market - Opportunity Assessment |
9.1 Greece Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Greece Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Greece Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Greece Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Greece Underwear Market - Competitive Landscape |
10.1 Greece Underwear Market Revenue Share, By Companies, 2024 |
10.2 Greece Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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