| Product Code: ETC5683377 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s air freshener import shipments in 2024 continued to see strong growth, with Mexico, USA, Uruguay, China, and Colombia being the top exporting countries. The market concentration, as measured by the HHI, remained high, indicating a competitive landscape. The impressive compound annual growth rate (CAGR) of 34.08% from 2020 to 2024 underscores the increasing demand for air fresheners in Guatemala. Additionally, the growth rate of 23.87% from 2023 to 2024 highlights the sustained momentum in the market. Overall, the outlook for air freshener imports in Guatemala remains positive, driven by a diverse range of suppliers.

By 2027, the Air Freshener market in Guatemala is anticipated to reach a growth rate of 10.52%, as part of an increasingly competitive Latin America region, where Brazil remains at the forefront, supported by Mexico, Argentina, Colombia and Chile, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Air Freshener Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Air Freshener Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Air Freshener Market - Industry Life Cycle |
3.4 Guatemala Air Freshener Market - Porter's Five Forces |
3.5 Guatemala Air Freshener Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Air Freshener Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Guatemala Air Freshener Market Revenues & Volume Share, By Type of Customers, 2021 & 2031F |
4 Guatemala Air Freshener Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer focus on hygiene and cleanliness |
4.2.2 Growing awareness of air quality and health concerns |
4.2.3 Rising disposable income leading to higher spending on home care products |
4.3 Market Restraints |
4.3.1 Competition from alternative products such as scented candles or essential oils |
4.3.2 Economic uncertainty impacting consumer purchasing power |
4.3.3 Environmental concerns related to the use of chemical-based air fresheners |
5 Guatemala Air Freshener Market Trends |
6 Guatemala Air Freshener Market Segmentations |
6.1 Guatemala Air Freshener Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Air Freshener Market Revenues & Volume, By Sprays/Aerosols, 2021-2031F |
6.1.3 Guatemala Air Freshener Market Revenues & Volume, By Electric Air Fresheners, 2021-2031F |
6.1.4 Guatemala Air Freshener Market Revenues & Volume, By Gels Air Fresheners, 2021-2031F |
6.1.5 Guatemala Air Freshener Market Revenues & Volume, By Candles Air Fresheners, 2021-2031F |
6.1.6 Guatemala Air Freshener Market Revenues & Volume, By Other Air Fresheners, 2021-2031F |
6.2 Guatemala Air Freshener Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Air Freshener Market Revenues & Volume, By Households, 2021-2031F |
6.2.3 Guatemala Air Freshener Market Revenues & Volume, By Corporate, 2021-2031F |
6.2.4 Guatemala Air Freshener Market Revenues & Volume, By Car, 2021-2031F |
6.2.5 Guatemala Air Freshener Market Revenues & Volume, By Others, 2021-2031F |
6.3 Guatemala Air Freshener Market, By Type of Customers |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Air Freshener Market Revenues & Volume, By Individual Customers, 2021-2031F |
6.3.3 Guatemala Air Freshener Market Revenues & Volume, By Enterprise Customers, 2021-2031F |
7 Guatemala Air Freshener Market Import-Export Trade Statistics |
7.1 Guatemala Air Freshener Market Export to Major Countries |
7.2 Guatemala Air Freshener Market Imports from Major Countries |
8 Guatemala Air Freshener Market Key Performance Indicators |
8.1 Number of new product launches in the air freshener market |
8.2 Consumer satisfaction and repeat purchase rate |
8.3 Social media engagement and brand awareness for air freshener products |
9 Guatemala Air Freshener Market - Opportunity Assessment |
9.1 Guatemala Air Freshener Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Air Freshener Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Guatemala Air Freshener Market Opportunity Assessment, By Type of Customers, 2021 & 2031F |
10 Guatemala Air Freshener Market - Competitive Landscape |
10.1 Guatemala Air Freshener Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Air Freshener Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |