| Product Code: ETC7387446 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of burritos into Guatemala in 2024 continued to show a high level of market concentration, with the top exporting countries being El Salvador, Honduras, Costa Rica, Mexico, and the USA. The Compound Annual Growth Rate (CAGR) from 2020 to 2024 was a robust 24.61%, indicating a strong and consistent upward trend in demand for burritos. The growth rate from 2023 to 2024 was particularly impressive at 17.69%, highlighting the increasing popularity of burritos in Guatemala. This data suggests a promising outlook for the burrito import market in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Burritos Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Burritos Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Burritos Market - Industry Life Cycle |
3.4 Guatemala Burritos Market - Porter's Five Forces |
3.5 Guatemala Burritos Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guatemala Burritos Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Guatemala Burritos Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for convenient and portable food options |
4.2.2 Growing popularity of Latin American cuisine and flavors |
4.2.3 Rising health consciousness among consumers leading to preference for fresh ingredients |
4.3 Market Restraints |
4.3.1 Fluctuating prices of key ingredients such as meat, vegetables, and tortillas |
4.3.2 Intense competition from other fast-casual dining options offering similar products |
4.3.3 Challenges in maintaining consistent quality and taste across multiple outlets |
5 Guatemala Burritos Market Trends |
6 Guatemala Burritos Market, By Types |
6.1 Guatemala Burritos Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Burritos Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Guatemala Burritos Market Revenues & Volume, By Epic Queso Chicken Burrito, 2021- 2031F |
6.1.4 Guatemala Burritos Market Revenues & Volume, By Epic Chipotle Chicken Avocado Burrito, 2021- 2031F |
6.1.5 Guatemala Burritos Market Revenues & Volume, By Epic Carne Asada Burrito, 2021- 2031F |
6.1.6 Guatemala Burritos Market Revenues & Volume, By Epic Grilled Chicken Avocado Burrito, 2021- 2031F |
6.1.7 Guatemala Burritos Market Revenues & Volume, By Epic Steak & Potato Burrito, 2021- 2031F |
6.1.8 Guatemala Burritos Market Revenues & Volume, By Veggie Burrito, 2021- 2031F |
6.2 Guatemala Burritos Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Burritos Market Revenues & Volume, By Food Service, 2021- 2031F |
6.2.3 Guatemala Burritos Market Revenues & Volume, By Retail, 2021- 2031F |
7 Guatemala Burritos Market Import-Export Trade Statistics |
7.1 Guatemala Burritos Market Export to Major Countries |
7.2 Guatemala Burritos Market Imports from Major Countries |
8 Guatemala Burritos Market Key Performance Indicators |
8.1 Customer satisfaction scores related to taste, freshness, and overall experience |
8.2 Average order value and frequency of repeat purchases |
8.3 Number of new product introductions or menu innovations |
8.4 Social media engagement and online reviews related to the brand and products |
8.5 Percentage of revenue generated from new customer acquisitions |
9 Guatemala Burritos Market - Opportunity Assessment |
9.1 Guatemala Burritos Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guatemala Burritos Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Guatemala Burritos Market - Competitive Landscape |
10.1 Guatemala Burritos Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Burritos Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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