| Product Code: ETC11772263 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Guatemala`s cosmetic serum import market continued to see strong growth, with top exporters including Mexico, France, USA, Colombia, and Spain. The market remained competitive with low concentration, indicating a diverse range of suppliers. The impressive compound annual growth rate (CAGR) of 36.11% from 2020 to 2024 highlights the increasing demand for cosmetic serums in Guatemala. The growth rate of 17.87% from 2023 to 2024 further demonstrates the market`s resilience and attractiveness to international suppliers. Guatemala`s cosmetic serum import market presents promising opportunities for exporters aiming to capitalize on this thriving sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Cosmetic Serum Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Cosmetic Serum Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Cosmetic Serum Market - Industry Life Cycle |
3.4 Guatemala Cosmetic Serum Market - Porter's Five Forces |
3.5 Guatemala Cosmetic Serum Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Cosmetic Serum Market Revenues & Volume Share, By Key Ingredient, 2021 & 2031F |
3.7 Guatemala Cosmetic Serum Market Revenues & Volume Share, By Skin Concern, 2021 & 2031F |
3.8 Guatemala Cosmetic Serum Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Guatemala Cosmetic Serum Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Cosmetic Serum Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and growing middle-class population in Guatemala leading to higher spending on cosmetic products. |
4.2.2 Rising awareness about skincare and beauty products among consumers. |
4.2.3 Growing influence of social media and digital marketing in promoting cosmetic serums. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers due to economic fluctuations in Guatemala. |
4.3.2 Availability of counterfeit or low-quality cosmetic serums in the market. |
4.3.3 Limited distribution channels and reach in rural areas of Guatemala. |
5 Guatemala Cosmetic Serum Market Trends |
6 Guatemala Cosmetic Serum Market, By Types |
6.1 Guatemala Cosmetic Serum Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Cosmetic Serum Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Guatemala Cosmetic Serum Market Revenues & Volume, By Anti-aging Serum, 2021 - 2031F |
6.1.4 Guatemala Cosmetic Serum Market Revenues & Volume, By Hydrating Serum, 2021 - 2031F |
6.1.5 Guatemala Cosmetic Serum Market Revenues & Volume, By Brightening Serum, 2021 - 2031F |
6.2 Guatemala Cosmetic Serum Market, By Key Ingredient |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Cosmetic Serum Market Revenues & Volume, By Retinol, 2021 - 2031F |
6.2.3 Guatemala Cosmetic Serum Market Revenues & Volume, By Hyaluronic Acid, 2021 - 2031F |
6.2.4 Guatemala Cosmetic Serum Market Revenues & Volume, By Vitamin C, 2021 - 2031F |
6.3 Guatemala Cosmetic Serum Market, By Skin Concern |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Cosmetic Serum Market Revenues & Volume, By Wrinkles, 2021 - 2031F |
6.3.3 Guatemala Cosmetic Serum Market Revenues & Volume, By Dry Skin, 2021 - 2031F |
6.3.4 Guatemala Cosmetic Serum Market Revenues & Volume, By Pigmentation, 2021 - 2031F |
6.4 Guatemala Cosmetic Serum Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Cosmetic Serum Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4.3 Guatemala Cosmetic Serum Market Revenues & Volume, By Female, 2021 - 2031F |
6.4.4 Guatemala Cosmetic Serum Market Revenues & Volume, By Male, 2021 - 2031F |
6.5 Guatemala Cosmetic Serum Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Guatemala Cosmetic Serum Market Revenues & Volume, By Online, 2021 - 2031F |
6.5.3 Guatemala Cosmetic Serum Market Revenues & Volume, By Offline, 2021 - 2031F |
6.5.4 Guatemala Cosmetic Serum Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 Guatemala Cosmetic Serum Market Import-Export Trade Statistics |
7.1 Guatemala Cosmetic Serum Market Export to Major Countries |
7.2 Guatemala Cosmetic Serum Market Imports from Major Countries |
8 Guatemala Cosmetic Serum Market Key Performance Indicators |
8.1 Number of online engagements (likes, shares, comments) on social media platforms for cosmetic serum brands in Guatemala. |
8.2 Growth in the number of skincare clinics and beauty salons offering cosmetic serum treatments. |
8.3 Percentage increase in the usage of natural and organic ingredients in cosmetic serums in Guatemala. |
9 Guatemala Cosmetic Serum Market - Opportunity Assessment |
9.1 Guatemala Cosmetic Serum Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Cosmetic Serum Market Opportunity Assessment, By Key Ingredient, 2021 & 2031F |
9.3 Guatemala Cosmetic Serum Market Opportunity Assessment, By Skin Concern, 2021 & 2031F |
9.4 Guatemala Cosmetic Serum Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Guatemala Cosmetic Serum Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Cosmetic Serum Market - Competitive Landscape |
10.1 Guatemala Cosmetic Serum Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Cosmetic Serum Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |