| Product Code: ETC7391669 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The face makeup import market in Guatemala is experiencing steady growth, with top exporting countries like Colombia, China, Mexico, USA, and Brazil leading the way in 2024. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), has decreased from moderate to low concentration, indicating a more competitive landscape. With a strong compound annual growth rate (CAGR) of 11.15% from 2020 to 2024 and a growth rate of 10.53% in 2023-2024, the market shows promising opportunities for both local and international makeup brands looking to expand their presence in Guatemala.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Face Makeup Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Face Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Face Makeup Market - Industry Life Cycle |
3.4 Guatemala Face Makeup Market - Porter's Five Forces |
3.5 Guatemala Face Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guatemala Face Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Face Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Guatemalan consumers |
4.2.2 Growing awareness about beauty and skincare products |
4.2.3 Influence of social media and beauty influencers promoting face makeup |
4.3 Market Restraints |
4.3.1 High import taxes on cosmetic products in Guatemala |
4.3.2 Limited availability of high-quality face makeup brands in the market |
5 Guatemala Face Makeup Market Trends |
6 Guatemala Face Makeup Market, By Types |
6.1 Guatemala Face Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Face Makeup Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Guatemala Face Makeup Market Revenues & Volume, By Sheet Mask, 2021- 2031F |
6.1.4 Guatemala Face Makeup Market Revenues & Volume, By Clay Mask, 2021- 2031F |
6.1.5 Guatemala Face Makeup Market Revenues & Volume, By Peel-off Mask, 2021- 2031F |
6.1.6 Guatemala Face Makeup Market Revenues & Volume, By Cream Mask, 2021- 2031F |
6.2 Guatemala Face Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Face Makeup Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.3 Guatemala Face Makeup Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Guatemala Face Makeup Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2.5 Guatemala Face Makeup Market Revenues & Volume, By Other, 2021- 2031F |
7 Guatemala Face Makeup Market Import-Export Trade Statistics |
7.1 Guatemala Face Makeup Market Export to Major Countries |
7.2 Guatemala Face Makeup Market Imports from Major Countries |
8 Guatemala Face Makeup Market Key Performance Indicators |
8.1 Number of beauty influencers collaborating with face makeup brands in Guatemala |
8.2 Growth in the number of beauty and skincare stores stocking face makeup products |
8.3 Percentage increase in online searches for face makeup tutorials in Guatemala |
9 Guatemala Face Makeup Market - Opportunity Assessment |
9.1 Guatemala Face Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guatemala Face Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Face Makeup Market - Competitive Landscape |
10.1 Guatemala Face Makeup Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Face Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here