| Product Code: ETC4906144 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s functional apparel import market saw a significant increase in concentration in 2024, with top exporters being Honduras, China, Bangladesh, El Salvador, and Turkey. The impressive Compound Annual Growth Rate (CAGR) of 39.1% from 2020 to 2024 indicates a booming market. Furthermore, the high growth rate of 58.26% from 2023 to 2024 suggests a rapid acceleration in import shipments. This data highlights the growing demand for functional apparel in Guatemala and the increasing competitiveness among exporting countries in meeting this demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Functional Apparel Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Functional Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Functional Apparel Market - Industry Life Cycle |
3.4 Guatemala Functional Apparel Market - Porter's Five Forces |
3.5 Guatemala Functional Apparel Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Functional Apparel Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Guatemala Functional Apparel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Functional Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and fitness leading to a growing demand for functional apparel. |
4.2.2 Rising disposable income levels in Guatemala, allowing consumers to spend more on premium functional clothing. |
4.2.3 Influence of social media and celebrities endorsing functional apparel, driving consumer interest and adoption. |
4.3 Market Restraints |
4.3.1 High competition among functional apparel brands, leading to pricing pressure and reduced profit margins. |
4.3.2 Limited availability of technologically advanced functional apparel in the Guatemalan market, hindering market growth. |
5 Guatemala Functional Apparel Market Trends |
6 Guatemala Functional Apparel Market Segmentations |
6.1 Guatemala Functional Apparel Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Functional Apparel Market Revenues & Volume, By Sportswear, 2021-2031F |
6.1.3 Guatemala Functional Apparel Market Revenues & Volume, By Activewear, 2021-2031F |
6.1.4 Guatemala Functional Apparel Market Revenues & Volume, By Protective Clothing, 2021-2031F |
6.1.5 Guatemala Functional Apparel Market Revenues & Volume, By Others, 2021-2031F |
6.2 Guatemala Functional Apparel Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Functional Apparel Market Revenues & Volume, By Sports Industry, 2021-2031F |
6.2.3 Guatemala Functional Apparel Market Revenues & Volume, By Outdoor Clothing, 2021-2031F |
6.2.4 Guatemala Functional Apparel Market Revenues & Volume, By Healthcare sector, 2021-2031F |
6.3 Guatemala Functional Apparel Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Functional Apparel Market Revenues & Volume, By Offline Store, 2021-2031F |
6.3.3 Guatemala Functional Apparel Market Revenues & Volume, By Online Store, 2021-2031F |
7 Guatemala Functional Apparel Market Import-Export Trade Statistics |
7.1 Guatemala Functional Apparel Market Export to Major Countries |
7.2 Guatemala Functional Apparel Market Imports from Major Countries |
8 Guatemala Functional Apparel Market Key Performance Indicators |
8.1 Percentage increase in online searches for functional apparel in Guatemala. |
8.2 Growth in the number of fitness centers and gyms in Guatemala. |
8.3 Number of collaborations between functional apparel brands and local influencers in Guatemala. |
8.4 Adoption rate of sustainable and eco-friendly practices by functional apparel brands in Guatemala. |
8.5 Percentage of consumers willing to pay a premium for high-quality functional apparel in Guatemala. |
9 Guatemala Functional Apparel Market - Opportunity Assessment |
9.1 Guatemala Functional Apparel Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Functional Apparel Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Guatemala Functional Apparel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Functional Apparel Market - Competitive Landscape |
10.1 Guatemala Functional Apparel Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Functional Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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