| Product Code: ETC12707111 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Guatemala`s nutrition dietary supplements import market saw significant growth in 2024, with top exporters being Honduras, Mexico, USA, Germany, and Colombia. The market concentration, as measured by HHI, remained moderate, indicating a competitive landscape. The impressive Compound Annual Growth Rate (CAGR) of 66.7% from 2020 to 2024 highlights the increasing demand for dietary supplements in Guatemala. Additionally, the growth rate of 34.16% from 2023 to 2024 suggests a continued upward trajectory for the market, presenting opportunities for both local and international supplement manufacturers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Nutrition Dietary Supplements Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Nutrition Dietary Supplements Market - Industry Life Cycle |
3.4 Guatemala Nutrition Dietary Supplements Market - Porter's Five Forces |
3.5 Guatemala Nutrition Dietary Supplements Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guatemala Nutrition Dietary Supplements Market Revenues & Volume Share, By Application Area, 2021 & 2031F |
3.7 Guatemala Nutrition Dietary Supplements Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Guatemala Nutrition Dietary Supplements Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Guatemala Nutrition Dietary Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness among consumers in Guatemala |
4.2.2 Growing prevalence of lifestyle diseases prompting consumers to focus on preventive healthcare |
4.2.3 Expansion of distribution channels and availability of a wide range of dietary supplements |
4.3 Market Restraints |
4.3.1 Lack of stringent regulations and quality control in the supplement industry |
4.3.2 Limited disposable income among a significant portion of the population affecting purchasing power |
5 Guatemala Nutrition Dietary Supplements Market Trends |
6 Guatemala Nutrition Dietary Supplements Market, By Types |
6.1 Guatemala Nutrition Dietary Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Vitamin Supplements, 2021 - 2031F |
6.1.4 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Mineral Supplements, 2021 - 2031F |
6.1.5 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Protein Supplements, 2021 - 2031F |
6.1.6 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Herbal Supplements, 2021 - 2031F |
6.2 Guatemala Nutrition Dietary Supplements Market, By Application Area |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By General Well-being, 2021 - 2031F |
6.2.3 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Bone Health, 2021 - 2031F |
6.2.4 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Muscle Recovery, 2021 - 2031F |
6.2.5 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Stress Reduction, 2021 - 2031F |
6.3 Guatemala Nutrition Dietary Supplements Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By General Consumers, 2021 - 2031F |
6.3.3 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Aging Population, 2021 - 2031F |
6.3.4 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.3.5 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Office Workers, 2021 - 2031F |
6.4 Guatemala Nutrition Dietary Supplements Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Multivitamins, 2021 - 2031F |
6.4.3 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Calcium Tablets, 2021 - 2031F |
6.4.4 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Whey Protein, 2021 - 2031F |
6.4.5 Guatemala Nutrition Dietary Supplements Market Revenues & Volume, By Ashwagandha Extract, 2021 - 2031F |
7 Guatemala Nutrition Dietary Supplements Market Import-Export Trade Statistics |
7.1 Guatemala Nutrition Dietary Supplements Market Export to Major Countries |
7.2 Guatemala Nutrition Dietary Supplements Market Imports from Major Countries |
8 Guatemala Nutrition Dietary Supplements Market Key Performance Indicators |
8.1 Number of health and wellness events and campaigns conducted in Guatemala |
8.2 Percentage increase in the number of specialty health stores stocking dietary supplements |
8.3 Growth in the number of healthcare professionals recommending dietary supplements to their patients |
9 Guatemala Nutrition Dietary Supplements Market - Opportunity Assessment |
9.1 Guatemala Nutrition Dietary Supplements Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guatemala Nutrition Dietary Supplements Market Opportunity Assessment, By Application Area, 2021 & 2031F |
9.3 Guatemala Nutrition Dietary Supplements Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Guatemala Nutrition Dietary Supplements Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Guatemala Nutrition Dietary Supplements Market - Competitive Landscape |
10.1 Guatemala Nutrition Dietary Supplements Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Nutrition Dietary Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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