| Product Code: ETC10776359 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The personal care products import market in Guatemala continues to thrive, with top exporting countries including Mexico, France, Colombia, USA, and Spain. The market shows moderate concentration levels in 2024, indicating a healthy level of competition. The impressive compound annual growth rate (CAGR) of 34.79% from 2020 to 2024 highlights the increasing demand for personal care products in Guatemala. Moreover, the growth rate of 17.04% in 2024 demonstrates the sustained momentum in the market, making it an attractive sector for both local and international players.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Personal Care Products Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Personal Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Personal Care Products Market - Industry Life Cycle |
3.4 Guatemala Personal Care Products Market - Porter's Five Forces |
3.5 Guatemala Personal Care Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Personal Care Products Market Revenues & Volume Share, By Function, 2021 & 2031F |
3.7 Guatemala Personal Care Products Market Revenues & Volume Share, By Consumer Preference, 2021 & 2031F |
3.8 Guatemala Personal Care Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Guatemala Personal Care Products Market Revenues & Volume Share, By Target Demographic, 2021 & 2031F |
4 Guatemala Personal Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Guatemalan consumers |
4.2.2 Growing awareness about personal hygiene and grooming |
4.2.3 Expansion of retail channels and e-commerce platforms for personal care products |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Guatemala |
4.3.2 Presence of counterfeit or low-quality personal care products in the market |
4.3.3 Regulatory challenges related to product registration and labeling requirements |
5 Guatemala Personal Care Products Market Trends |
6 Guatemala Personal Care Products Market, By Types |
6.1 Guatemala Personal Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Personal Care Products Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Guatemala Personal Care Products Market Revenues & Volume, By Skincare, 2021 - 2031F |
6.1.4 Guatemala Personal Care Products Market Revenues & Volume, By Haircare, 2021 - 2031F |
6.1.5 Guatemala Personal Care Products Market Revenues & Volume, By Oral Care, 2021 - 2031F |
6.1.6 Guatemala Personal Care Products Market Revenues & Volume, By Deodorants, 2021 - 2031F |
6.1.7 Guatemala Personal Care Products Market Revenues & Volume, By Fragrances, 2021 - 2031F |
6.2 Guatemala Personal Care Products Market, By Function |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Personal Care Products Market Revenues & Volume, By Hydration, 2021 - 2031F |
6.2.3 Guatemala Personal Care Products Market Revenues & Volume, By Strengthening, 2021 - 2031F |
6.2.4 Guatemala Personal Care Products Market Revenues & Volume, By Whitening, 2021 - 2031F |
6.2.5 Guatemala Personal Care Products Market Revenues & Volume, By Odor Control, 2021 - 2031F |
6.2.6 Guatemala Personal Care Products Market Revenues & Volume, By Long-Lasting, 2021 - 2031F |
6.3 Guatemala Personal Care Products Market, By Consumer Preference |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Personal Care Products Market Revenues & Volume, By Organic, 2021 - 2031F |
6.3.3 Guatemala Personal Care Products Market Revenues & Volume, By Vegan, 2021 - 2031F |
6.3.4 Guatemala Personal Care Products Market Revenues & Volume, By Sensitive Skin, 2021 - 2031F |
6.3.5 Guatemala Personal Care Products Market Revenues & Volume, By Aluminum-Free, 2021 - 2031F |
6.3.6 Guatemala Personal Care Products Market Revenues & Volume, By Natural, 2021 - 2031F |
6.4 Guatemala Personal Care Products Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Personal Care Products Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Guatemala Personal Care Products Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Guatemala Personal Care Products Market Revenues & Volume, By Pharmacies, 2021 - 2031F |
6.4.5 Guatemala Personal Care Products Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4.6 Guatemala Personal Care Products Market Revenues & Volume, By Department Stores, 2021 - 2031F |
6.5 Guatemala Personal Care Products Market, By Target Demographic |
6.5.1 Overview and Analysis |
6.5.2 Guatemala Personal Care Products Market Revenues & Volume, By Women, 2021 - 2031F |
6.5.3 Guatemala Personal Care Products Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.5.4 Guatemala Personal Care Products Market Revenues & Volume, By Adults, 2021 - 2031F |
6.5.5 Guatemala Personal Care Products Market Revenues & Volume, By Men, 2021 - 2031F |
6.5.6 Guatemala Personal Care Products Market Revenues & Volume, By Teens, 2021 - 2031F |
7 Guatemala Personal Care Products Market Import-Export Trade Statistics |
7.1 Guatemala Personal Care Products Market Export to Major Countries |
7.2 Guatemala Personal Care Products Market Imports from Major Countries |
8 Guatemala Personal Care Products Market Key Performance Indicators |
8.1 Percentage of urban population using personal care products |
8.2 Consumer spending on premium personal care products |
8.3 Number of new product launches in the personal care market |
9 Guatemala Personal Care Products Market - Opportunity Assessment |
9.1 Guatemala Personal Care Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Personal Care Products Market Opportunity Assessment, By Function, 2021 & 2031F |
9.3 Guatemala Personal Care Products Market Opportunity Assessment, By Consumer Preference, 2021 & 2031F |
9.4 Guatemala Personal Care Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Guatemala Personal Care Products Market Opportunity Assessment, By Target Demographic, 2021 & 2031F |
10 Guatemala Personal Care Products Market - Competitive Landscape |
10.1 Guatemala Personal Care Products Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Personal Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |