| Product Code: ETC5526703 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s sun care products import market is seeing significant growth, with top exporters like Mexico, France, and the USA leading the way. The market remains relatively diverse with low concentration levels in 2024, indicating opportunities for various suppliers. The impressive CAGR of 36.11% from 2020 to 2024 highlights the increasing demand for sun care products in Guatemala. Additionally, the growth rate of 17.87% from 2023 to 2024 suggests a continued upward trend, making it an attractive market for sun care product exporters.

The Sun Care Products market in Guatemala is projected to grow at a growing growth rate of 9.72% by 2027, highlighting the country's increasing focus on advanced technologies within the Latin America region, where Brazil holds the dominant position, followed closely by Mexico, Argentina, Colombia and Chile, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Sun Care Products Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Sun Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Sun Care Products Market - Industry Life Cycle |
3.4 Guatemala Sun Care Products Market - Porter's Five Forces |
3.5 Guatemala Sun Care Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guatemala Sun Care Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Sun Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the harmful effects of UV radiation on skin health |
4.2.2 Growing tourism industry in Guatemala leading to higher demand for sun care products |
4.2.3 Rising disposable income levels driving consumer spending on personal care products |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations due to weather conditions |
4.3.2 Presence of counterfeit sun care products impacting consumer trust and market growth |
4.3.3 Lack of strict regulations and enforcement in the sun care products market |
5 Guatemala Sun Care Products Market Trends |
6 Guatemala Sun Care Products Market Segmentations |
6.1 Guatemala Sun Care Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Sun Care Products Market Revenues & Volume, By Self Tanning, 2021-2031F |
6.1.3 Guatemala Sun Care Products Market Revenues & Volume, By After Sun, 2021-2031F |
6.1.4 Guatemala Sun Care Products Market Revenues & Volume, By Sun Protection, 2021-2031F |
6.2 Guatemala Sun Care Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Sun Care Products Market Revenues & Volume, By Supermarkets/ Hypermarkets, 2021-2031F |
6.2.3 Guatemala Sun Care Products Market Revenues & Volume, By Specialists Stores, 2021-2031F |
6.2.4 Guatemala Sun Care Products Market Revenues & Volume, By Online Store, 2021-2031F |
6.2.5 Guatemala Sun Care Products Market Revenues & Volume, By Others, 2021-2031F |
7 Guatemala Sun Care Products Market Import-Export Trade Statistics |
7.1 Guatemala Sun Care Products Market Export to Major Countries |
7.2 Guatemala Sun Care Products Market Imports from Major Countries |
8 Guatemala Sun Care Products Market Key Performance Indicators |
8.1 Number of sun care product launches in the market |
8.2 Percentage increase in online sales of sun care products |
8.3 Level of consumer satisfaction and repeat purchases of sun care products |
8.4 Average spending per capita on sun care products |
8.5 Number of sun care product recalls due to quality issues |
9 Guatemala Sun Care Products Market - Opportunity Assessment |
9.1 Guatemala Sun Care Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guatemala Sun Care Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Sun Care Products Market - Competitive Landscape |
10.1 Guatemala Sun Care Products Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Sun Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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