| Product Code: ETC5723676 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala continues to see a strong demand for yoga and exercise mats, with import shipments primarily coming from China, USA, Mexico, Spain, and Taiwan in 2024. The market concentration, as measured by the HHI index, remained very high, indicating a competitive landscape dominated by a few key players. The industry has shown significant growth with a CAGR of 23.02% from 2020-2024, although there was a slight decline in the growth rate from 2023-2024 at -2.7%. Despite the dip in growth rate, the overall trend suggests a promising market for yoga and exercise mats in Guatemala.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Yoga and Exercise Mats Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Yoga and Exercise Mats Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Yoga and Exercise Mats Market - Industry Life Cycle |
3.4 Guatemala Yoga and Exercise Mats Market - Porter's Five Forces |
3.5 Guatemala Yoga and Exercise Mats Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Guatemala Yoga and Exercise Mats Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Guatemala Yoga and Exercise Mats Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
4 Guatemala Yoga and Exercise Mats Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness benefits associated with yoga and exercise |
4.2.2 Growing trend of adopting a healthier lifestyle among Guatemalan population |
4.2.3 Rise in disposable income leading to higher spending on fitness-related products |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality and durable yoga and exercise mats in the market |
4.3.2 Price sensitivity among consumers, especially in a price-sensitive market like Guatemala |
5 Guatemala Yoga and Exercise Mats Market Trends |
6 Guatemala Yoga and Exercise Mats Market Segmentations |
6.1 Guatemala Yoga and Exercise Mats Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By PVC, 2021-2031F |
6.1.3 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Sticky, 2021-2031F |
6.1.4 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Natural Rubber, 2021-2031F |
6.1.5 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Plastic Elastomer, 2021-2031F |
6.1.6 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Cotton & Hemp, 2021-2031F |
6.1.7 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Others, 2021-2031F |
6.2 Guatemala Yoga and Exercise Mats Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Online Channels, 2021-2031F |
6.2.5 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Others, 2021-2031F |
6.3 Guatemala Yoga and Exercise Mats Market, By End-Use |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Health & Fitness Clubs, 2021-2031F |
6.3.3 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Households, 2021-2031F |
6.3.4 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Schools & Corporates, 2021-2031F |
6.3.5 Guatemala Yoga and Exercise Mats Market Revenues & Volume, By Public Seminars & Events, 2021-2031F |
7 Guatemala Yoga and Exercise Mats Market Import-Export Trade Statistics |
7.1 Guatemala Yoga and Exercise Mats Market Export to Major Countries |
7.2 Guatemala Yoga and Exercise Mats Market Imports from Major Countries |
8 Guatemala Yoga and Exercise Mats Market Key Performance Indicators |
8.1 Percentage increase in the number of yoga studios and fitness centers in Guatemala |
8.2 Average spend per capita on yoga and exercise equipment in Guatemala |
8.3 Percentage growth in online sales of yoga and exercise mats in Guatemala |
9 Guatemala Yoga and Exercise Mats Market - Opportunity Assessment |
9.1 Guatemala Yoga and Exercise Mats Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Guatemala Yoga and Exercise Mats Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Guatemala Yoga and Exercise Mats Market Opportunity Assessment, By End-Use, 2021 & 2031F |
10 Guatemala Yoga and Exercise Mats Market - Competitive Landscape |
10.1 Guatemala Yoga and Exercise Mats Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Yoga and Exercise Mats Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |