| Product Code: ETC7413299 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Guyana saw a significant increase in face makeup import shipments, with top exporters being the USA, Switzerland, Trinidad and Tobago, Panama, and Singapore. The market is highly concentrated, with a high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 was 4.47%, indicating steady growth in the market. Additionally, the impressive growth rate of 100.86% from 2023 to 2024 suggests a surge in demand for face makeup products in Guyana.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guyana Face Makeup Market Overview |
3.1 Guyana Country Macro Economic Indicators |
3.2 Guyana Face Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Guyana Face Makeup Market - Industry Life Cycle |
3.4 Guyana Face Makeup Market - Porter's Five Forces |
3.5 Guyana Face Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guyana Face Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guyana Face Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Guyana |
4.2.2 Growing influence of social media and beauty influencers on consumer preferences |
4.2.3 Expansion of beauty retailers and online makeup platforms in Guyana |
4.3 Market Restraints |
4.3.1 Limited awareness and education about face makeup products in the Guyanese market |
4.3.2 High import duties on cosmetics leading to increased prices for consumers |
5 Guyana Face Makeup Market Trends |
6 Guyana Face Makeup Market, By Types |
6.1 Guyana Face Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guyana Face Makeup Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Guyana Face Makeup Market Revenues & Volume, By Sheet Mask, 2021- 2031F |
6.1.4 Guyana Face Makeup Market Revenues & Volume, By Clay Mask, 2021- 2031F |
6.1.5 Guyana Face Makeup Market Revenues & Volume, By Peel-off Mask, 2021- 2031F |
6.1.6 Guyana Face Makeup Market Revenues & Volume, By Cream Mask, 2021- 2031F |
6.2 Guyana Face Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guyana Face Makeup Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.3 Guyana Face Makeup Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Guyana Face Makeup Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2.5 Guyana Face Makeup Market Revenues & Volume, By Other, 2021- 2031F |
7 Guyana Face Makeup Market Import-Export Trade Statistics |
7.1 Guyana Face Makeup Market Export to Major Countries |
7.2 Guyana Face Makeup Market Imports from Major Countries |
8 Guyana Face Makeup Market Key Performance Indicators |
8.1 Number of beauty influencers collaborating with face makeup brands in Guyana |
8.2 Growth in the number of beauty retail outlets offering face makeup products |
8.3 Increase in online searches and social media engagement related to face makeup trends in Guyana |
9 Guyana Face Makeup Market - Opportunity Assessment |
9.1 Guyana Face Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guyana Face Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guyana Face Makeup Market - Competitive Landscape |
10.1 Guyana Face Makeup Market Revenue Share, By Companies, 2024 |
10.2 Guyana Face Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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